Success often comes to those who learn to embrace discomfort and uncertainty. Few embody this principle better than Alex Hormozi, whose journey from struggling entrepreneur to business mogul offers a masterclass in resilience and strategic growth. The first-generation Iranian-American has reportedly built a business empire worth millions as of 2025, achieving this milestone while still in his early thirties.
Hormozi’s path to success wasn’t exactly handed to him on a silver platter. Back in 2013, he took the plunge and launched United Fitness, his first brick-and-mortar venture. Within just three years – while most of us were still figuring out our career paths – he’d expanded to six locations before selling them off to dive into the business turnaround world.
There’s something almost restless about Hormozi’s approach. After his initial success, he spent two years breathing new life into over 32 struggling brick-and-mortar businesses. He didn’t reinvent the wheel each time – he simply applied the same model that had worked wonders for his own locations.
The real game-changer came in 2016 when Hormozi founded Gym Launch, a licensing model that became something of a lifeline for struggling gym owners. The company didn’t just offer advice – it delivered a comprehensive system for marketing, sales, and member retention. Before long, Gym Launch had spread like wildfire, reaching over 4,500 gyms across 13 countries.
In what must have been a pretty decent day at the office, Hormozi reportedly sold a majority stake in Gym Launch for tens of millions in 2021. This wasn’t just a payday – it was validation of his business acumen and opened doors for his next chapter.
Never one to put all his eggs in one basket, Hormozi co-founded several other ventures along the way. There was Prestige Labs, a sports nutrition company, and ALAN (Artificial Lead Automation & Nurture), a software company designed to streamline customer acquisition for brick-and-mortar businesses.
2020 saw Hormozi establish Acquisition.com, which has become his main focus. The holding firm invests in promising businesses across various sectors and is rumored to generate substantial annual revenue. Rather than casting a wide net, Hormozi focuses on what he calls “asset-light, high cash flow, sales-focused service and digital products businesses.”
More recently, he’s expanded his portfolio to include Skool.com, becoming a co-owner of this community platform that offers personal development courses. In a sign of the times, 2025 has seen him diving deeper into AI ventures while building out his educational content platform.
If you’re looking for insight into Hormozi’s business philosophy, it boils down to a few key principles that might seem counterintuitive in our “diversify or die” culture. He believes in mastering one revenue stream before branching out, maintaining surprisingly high profit margins (reportedly around 80% in his portfolio companies), and implementing systematic scaling approaches rather than growing for growth’s sake.
He’s perhaps best known for his expertise in customer acquisition and creating “high-ticket offers” – a strategy he unpacks in his bestselling book “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No.”
Of course, it wouldn’t be 2025 without a substantial social media presence. Hormozi has built quite the following across YouTube and Instagram, where he shares no-nonsense business advice to millions. His podcast, “The Game,” has become a go-to resource for entrepreneurs looking to scale their businesses. All told, these content channels reportedly bring in millions annually – not bad for what some might consider a side hustle.
What’s particularly refreshing about Hormozi is his commitment to giving back. He’s publicly pledged to donate substantial sums to charity during his lifetime – a promise that seems increasingly achievable. His philanthropic efforts focus primarily on education access and fostering entrepreneurship in underserved communities. Through the Hormozi Foundation, he works to improve education access across the United States, and he serves on the boards of directors for Code Nation and LAUSD Innovation Zone.
In a revealing conversation with financial guru Dave Ramsey, Hormozi shared a philosophy that seems to drive everything he does: “You’re always going to get higher returns on investing in your own education, your own skill sets, compared to any stock market.” This belief apparently stems from his father’s experience fleeing Iran during the 1979 revolution with just $1,000 but armed with a medical degree – education being the one thing that couldn’t be taken away.
Hormozi isn’t just building businesses – he’s on a mission to transform how we think about entrepreneurship itself. His contrarian approach challenges conventional wisdom about growth, investment, and what constitutes a “good” business model. Through his content, investments, and mentorship, he continues to push entrepreneurs to question assumptions and focus on what truly works, not what everyone else is doing. If his track record is any indication, we’d all do well to pay attention to what he says next.
