Globe Music Brings Fresh Approach to Background Music

Globe Music, an independent record label based in Dubai, is quietly reshaping the realm of background music. With a network of over 250 artists creating instrumental music, they’ve already garnered more than 20 million streams – a testament to their immensely growing influence.

German-born founder Ben Breternitz launched the label after an eclectic career that included acting in German television and designing custom fashion pieces. Now based in Dubai since 2022, he spends his time between there, Bali, and Miami – a nomadic lifestyle (which you can follow on Instagram) that oddly mirrors his label’s global approach.

“We create high-quality instrumental music for every situation,” says Breternitz, who seems genuinely excited when discussing the label’s mission. “Whether it’s smooth jazz for cafés or lofi beats for studying, we’re giving small-scale musicians a platform to do what they love.”

The label’s roster tells an interesting story. There’s “Trio Serenata,” whose jazz ballads somehow manage to sound both fresh and familiar. “Maré Suave” brings authentic Brazilian Bossa Nova rhythms straight from Rio, while artists like “Nuvoria” and “Elyxir” round out the diverse catalog.

Globe Music runs lean with just ten team members, yet they’ve managed to build an impressive presence across major streaming platforms. What’s particularly clever about their approach is how they source talent – they find artists directly from their genres’ cultural homes, lending authenticity to their productions.

Their business model seems well-timed, addressing the growing demand for quality background music across various settings. From yoga studios to coffee shops, their playlists have found their way into surprisingly diverse venues.

The label’s future looks promising as they continue expanding their playlist curation efforts. They’re not just adding more music – they’re thoughtfully building collections that serve specific purposes, whether for businesses or individual listeners seeking the perfect soundtrack for their day.

For a label that specializes in background music, Globe Music is increasingly finding itself in the spotlight. Those interested in exploring their catalog can visit their website at www.globemusicgroup.com or follow them on Instagram @globemusicgroup.