Entertainment
Hip-Hop’s New Alliance | Long Story Longer Drops EP with Kurupt and Obie Trice
The music scene has been set ablaze with the release of Long Story Longer’s latest EP, a project that unites hip-hop veterans Kurupt and Obie Trice. The record label, which prides itself on merging generational talents, has put out an EP that stands as a testament to the enduring spirit of hip-hop. Under the stewardship of LaBront “LB” Askew, the Detroit-based label has crafted a record that is as much a nod to the past as it is a handshake with the future.
The project’s lead single “Goodbye” brings together the rugged bars of Kurupt and Obie Trice, enriched by MRK SX’s features, all set to the refined production of JustChillBeats. It’s a track that captures the ethos of the EP: deeply introspective yet undeniably groovy, a rare blend that Long Story Longer has nailed to critical acclaim.
The label’s narrative is as rich and compelling as the music it produces. Born out of LB’s personal connection with hip-hop during life’s most challenging chapters, Long Story Longer is the product of one man’s passion for music and a deep-rooted commitment to community and legacy. This drive is crystal clear in the company’s dual mission to provide full-spectrum services to established artists and accessible platforms for up-and-coming talents.
In celebrating its release, the EP has not only been a showcase of heavyweight hip-hop talent but also a celebration of relationships built within the industry. Guest appearances from Keith Murray, Jon Connor, Ras Kass, Yukmouth, and Swifty McVay add layers of lyrical depth and diversity to the EP, signaling Long Story Longer’s role in fostering significant musical dialogues.
The label’s saga began with LB’s foray into the music business, catalyzed by a connection with Swifty McVay through Swifty’s partner, Tete. LB’s leap from a branch manager to music manager and label founder embodies the entrepreneurial spirit of hip-hop culture. His story highlights the power of relationships and the role they play in crafting a successful enterprise in the music industry.
Long Story Longer’s strategic use of technology and social media has been instrumental in the EP’s promotion, allowing the label to cut through the noise of a crowded digital landscape. By leveraging these tools, the label has managed to maintain a personal touch while reaching a global audience.
With the EP’s release, Long Story Longer has not just dropped a collection of tracks but has delivered a message of unity and resilience. The label’s work is a reminder that success in the music business is multifaceted, encompassing the commercial, the creative, and the communal.
As the EP garners streams and sales, LB’s vision of success remains grounded in the creation of generational wealth and the establishment of a family-run business empire. He advises aspiring moguls to harness patience, persistence, and purpose as they navigate their careers, with the wisdom to temper expectations of others.
The release of Long Story Longer’s EP marks a vibrant addition to the hip-hop landscape, uniting the gritty essence of ’90s rap with the contemporary flow of today’s artists. For enthusiasts keen to hear the new breed of hip-hop infused with the spirit of its pioneers, the EP is readily available for streaming and purchase.