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How Holden Bierman Created Coastal Cool, the Beach Fashion Retail Brand at 15 Years Old

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Holden Bierman, 15, born in North Carolina has recently gotten attention across social platforms as the CEO and Founder of Coastal Cool. Known as the go-to beach vacation lifestyle brand and online fashion retail firm. Holden Bierman currently attends Fuquay-Varina High School where he is a freshman.

Holden has always had a passion for business and entrepreneurship. Since Holden was young, he has had many ideas and visions that guided him to where he is today. Starting his career in his home bedroom, setting up mini shops and businesses. Holden always had an eye for his creativity, and his mindset for the path of his future. He slowly paved the way for his e-commerce empire that would be widely known in later years.

Holden started Coastal Cool and his journey of e-commerce during the start of COVID, in the late summer of 2020. He used the time while at home, and while away from school to build an e-commerce and online fashion brand. Holden started Coastal Cool originally selling branded t-shirts and hoodies. He advertised the brand towards a coastal niche target market. Coastal Cool at the time had a smaller catalog, with custom designs and clothing tailored for beach-lovers. In the first two years, business for the new fashion brand was excellent but Holden wanted to continue expanding his brand.

In early 2022, Coastal Cool launched their new line of summer and vacation essentials, including a newly created swimwear collection made from plastic bottles. The line of swimwear is made for comfort, performance, and style. The fabrics are breathable, stretchable, and ready-to-wear for any occasion. The garments are made from recycled plastic bottles, and up-cycled recyclables found in the ocean. The handmade tropical inspired designs are perfect for good times and your next vacation. Coastal Cool is your new go-to one stop shop for the best beach lifestyle and vacation essentials.

In April of 2023, the brand launched a secondary line of women’s swimwear and vacation essentials aside from the preexisting clothing and swimwear styles. With the newest collection of the solid colored, pattern prints, and neon styles in a variety of suits and bikinis for women. Low-waisted, high-waisted bikinis and beach ready to wear swimwear perfect for any occasion.

Coastal Cool grew their online platform through reels and social marketing. Teaming up with small-based influencers and content creators to promote, wear, and share the message of Coastal Cool. Holden also shares, “word of mouth” helped grow the brand as family and friends shared from one person to the next. Coastal Cool continues to share posts, and lifestyle content on social media.

As of 2023, Holden continues to expand the brand through online retail. Coastal Cool has plans to expand through wholesale, and become available through in-store retail. The brand has surpassed 100 thousand followers across platforms targeting the Vacation Lifestyle. At only 15, Holden has created an e-commerce brand that has scaled over time through hard work and

dedication. Holden is known through his social platforms and online presence on LinkedIn, and Instagram sharing his business and health lifestyle. Although Holden is young, he has a dedicated mind leading this generation to a bright future of success.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

Business

Twin Influencers Transform Modeling Fame Into Thriving Business Empire

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Credit @instagram

Few success stories capture the essence of modern entrepreneurship quite like that of Lauren and Katie Hamden. The twin sisters have transformed their modeling career into a thriving online empire, with industry insiders suggesting their monthly earnings from social media and business ventures place them among the top-earning influencers in the industry.

The 23-year-old identical twins have carved out their own corner of the internet with a substantial following across multiple platforms. Their growing digital footprint spans both Snapchat and Instagram, where they’ve built their brand through a mix of modeling content and lifestyle updates. Industry experts point to their combined follower count of over a million across platforms as evidence of their significant online presence.

Many industry analysts following influencer success stories point to the Hamden sisters as standouts in their field. Their income streams are diversified across content creation, modeling work, and various business endeavors. The twins have opted for a collaborative approach to their business, sharing revenue while maintaining their separate social media identities.

“If we didn’t have each other, our success wouldn’t be as profitable or fun,” the sisters noted in a recent public statement. “We usually decide together what work to take on, which gets us both excited for the project.”

While their professional lives are deeply intertwined, the twins have recently begun charting their own unique paths forward. Lauren has been developing a fashion line, while Katie has been focusing on music production. “We really want our fans online to see what we’re capable of,” they shared through their social platforms. “We love modeling and excel at it, but we have even more passions and can’t wait to share more about what we’re doing.”

Many followers have noted the twins’ striking appearance, particularly their piercing blue eyes, drawing natural comparisons to British supermodel and actress Cara Delevingne. Their social media posts consistently generate substantial engagement, with their comment sections often overflowing with observations about their distinctive features.

As they look to the future, the Hamden twins aren’t content to rest on their laurels. They’ve set their sights on expanding their influence well beyond the bounds of modeling and social media. Given their track record so far, industry experts suggest they might have the potential for broader mainstream recognition as they continue developing their individual creative projects while nurturing their successful partnership.

Their journey shows how influencers can transform online popularity into lasting business success. Through strategic brand building and consistent engagement with their audience, the Hamden twins continue to expand beyond traditional modeling work into broader business ventures.

“The Hamden twins exemplify a new generation of entrepreneurs,” says social media analyst Maria Rosen. “They’ve shown that authentic connection combined with business sense can create something truly sustainable in the social media space.”

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Business

Mindset, Nutrition, Fitness: The 40/40/20 Method Changing Women’s Lives

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Tonyael Miller

Coach T, a certified master trainer and dedicated fitness advocate from Chicago, IL, is the powerhouse behind Tonyael Miller Fitness—a brand committed to helping women reclaim their confidence, health, and strength. As a single “Momtrepreneur” to her 12-year-old daughter, Janael (affectionately known as Nelly), Tonyael’s personal journey has fueled her passion for fitness and mental wellness.

Her transformation began after battling postpartum depression from 2012 to 2015, a period that left her searching for holistic healing. When therapy introduced her to the idea of using fitness as a form of self-care, she discovered a newfound love for strength training. From 2013 to 2019, she immersed herself in the world of fitness, training with professionals and learning about nutrition, movement, and mindset. Determined to help other women regain control over their bodies and lives, she became a certified personal trainer in 2019 and officially launched Tonyael Miller Fitness.

Her innovative 40/40/20 method—which balances Mindset (40%), Nutrition (40%), and Fitness (20%)—has transformed hundreds of women worldwide. Unlike traditional programs that focus only on physical transformation, Tonyael emphasizes mental wellness and sustainable lifestyle habits, ensuring long-term success for her clients.

Beyond coaching, she has made waves in the fitness modeling industry, serving as a brand ambassador and collaborating with major brands such as Women’s Health Magazine and Fabletics. Her influence extends far beyond the gym—she is a mental health advocate, a symbol of resilience, and an inspiration to women striving to prioritize their well-being despite life’s challenges.

With her unwavering commitment to empowerment and self-love, Coach T continues to redefine what it means to be strong—not just physically, but mentally and emotionally.


A Prestigious Honor: Women’s and Men’s Health Magazine Recognition

One of the most exciting developments in my journey happened recently—I was selected to be part of the Women’s and Men’s Health Magazine Strength and Diversity program, Class of 2024. This is an incredible honor, as it recognizes individuals who are breaking barriers in the fitness industry and advocating for inclusivity.

This opportunity means so much to me because I’ve always wanted to represent real women—moms, entrepreneurs, and those who have overcome mental health struggles—in the fitness space. Fitness is not just about aesthetics; it’s about mental clarity, self-love, and empowerment. Being chosen for this program validates my mission to inspire women of all backgrounds to take control of their health in a way that works for them.

As part of this program, I’ll have the chance to connect with other influential trainers, industry leaders, and wellness advocates, expanding my reach and learning from some of the best minds in the field. It’s a stepping stone toward even greater impact, and I’m beyond grateful to continue making fitness more accessible, diverse, and empowering for all women.


Contact Information

  • Email: info@fitbytm.com
  • Website: www.fitbytm.com
  • Facebook: facebook.com/tonyaelm/
  • Instagram: @tonyaelm
  • LinkedIn: Tonyael Miller

Coach T’s journey is proof that strength isn’t just about lifting weights—it’s about lifting yourself and others. Through her brand, advocacy, and inspiring story, she continues to help women everywhere embrace their power, both inside and out.

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Business

“Don’t Do This” Author Furkat Kasimov Shares Critical Business Lessons

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Don't Do This: A Guide to Business Survival

Success stories fill the business section of every bookstore, but what entrepreneurs really need is a guide to what not to do. That’s exactly what “Don’t Do This: A Guide to Business Survival” delivers – a refreshingly practical examination of the critical mistakes that can derail even the most promising ventures, backed by over 150 real-world examples that readers can learn from.

I recently sat down with the book’s author, Furkat Kasimov, to explore why this reverse-engineered approach to business guidance might be exactly what entrepreneurs need right now.

What makes this business guide different from others on the market?

Most business books focus on success stories, but ‘Don’t Do This’ takes the opposite approach. We examine the pitfalls that have sunk promising ventures and provide actionable strategies to avoid them. Each chapter tackles specific areas where businesses commonly falter – from pricing strategies to hiring practices – and offers concrete solutions.

The book emphasizes practical application. Can you elaborate on its structure?

Every example in the book comes with a practical checklist and implementation guide. We cover financial blunders, leadership failures, and marketing missteps, but we don’t just identify these issues – we provide specific steps to prevent them. Whether you’re dealing with cash flow crunches or strategic planning, there’s a framework to help you navigate these challenges.

How does the book address the role of AI in modern business?

A significant portion of the guide focuses on technological adaptation. We explore how AI is creating new opportunities while making certain traditional business approaches obsolete. The book includes specific examples of businesses that failed to adapt and contrasts them with those that successfully integrated new technologies.

Who is the ideal reader for this guide?

The book serves multiple audiences. First-time business owners will find fundamental pitfall-avoidance strategies. Seasoned entrepreneurs can use it to refine their approach and avoid advanced-stage mistakes. Managers will find practical tools for team leadership and strategic decision-making. The common thread is actionable advice that can be implemented immediately.

What are some key takeaways readers can expect?

Readers will learn to identify early warning signs of common business problems. The guide provides specific metrics to monitor, decision-making frameworks, and practical tools for various business scenarios. Each chapter includes real-world case studies showing both what went wrong and how similar situations could be handled successfully.


The book’s strength lies in its practical, no-nonsense approach to business survival. Rather than offering vague motivational advice, it provides specific, actionable strategies for avoiding common business pitfalls. The inclusion of over 150 real-world examples makes the guidance concrete and relatable, while the focus on emerging technologies like AI helps prepare businesses for future challenges.

“Don’t Do This: A Guide to Business Survival” is particularly timely given the current business environment, where both opportunities and risks are amplified by rapid technological change. The guide’s systematic approach to identifying and avoiding business pitfalls could prove invaluable for entrepreneurs navigating these challenging waters.

Available on Amazon and Google Play, the guide includes additional resources for readers who want to dive deeper into specific examples. Those interested in learning more can visit the book’s website at dontdothis.ai or follow on LinkedIn.


This article has been edited for clarity and length. The guide mentioned is currently available on major online platforms.

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