Holden Bierman, 15, born in North Carolina has recently gotten attention across social platforms as the CEO and Founder of Coastal Cool. Known as the go-to beach vacation lifestyle brand and online fashion retail firm. Holden Bierman currently attends Fuquay-Varina High School where he is a freshman.
Holden has always had a passion for business and entrepreneurship. Since Holden was young, he has had many ideas and visions that guided him to where he is today. Starting his career in his home bedroom, setting up mini shops and businesses. Holden always had an eye for his creativity, and his mindset for the path of his future. He slowly paved the way for his e-commerce empire that would be widely known in later years.
Holden started Coastal Cool and his journey of e-commerce during the start of COVID, in the late summer of 2020. He used the time while at home, and while away from school to build an e-commerce and online fashion brand. Holden started Coastal Cool originally selling branded t-shirts and hoodies. He advertised the brand towards a coastal niche target market. Coastal Cool at the time had a smaller catalog, with custom designs and clothing tailored for beach-lovers. In the first two years, business for the new fashion brand was excellent but Holden wanted to continue expanding his brand.
In early 2022, Coastal Cool launched their new line of summer and vacation essentials, including a newly created swimwear collection made from plastic bottles. The line of swimwear is made for comfort, performance, and style. The fabrics are breathable, stretchable, and ready-to-wear for any occasion. The garments are made from recycled plastic bottles, and up-cycled recyclables found in the ocean. The handmade tropical inspired designs are perfect for good times and your next vacation. Coastal Cool is your new go-to one stop shop for the best beach lifestyle and vacation essentials.
In April of 2023, the brand launched a secondary line of women’s swimwear and vacation essentials aside from the preexisting clothing and swimwear styles. With the newest collection of the solid colored, pattern prints, and neon styles in a variety of suits and bikinis for women. Low-waisted, high-waisted bikinis and beach ready to wear swimwear perfect for any occasion.
Coastal Cool grew their online platform through reels and social marketing. Teaming up with small-based influencers and content creators to promote, wear, and share the message of Coastal Cool. Holden also shares, “word of mouth” helped grow the brand as family and friends shared from one person to the next. Coastal Cool continues to share posts, and lifestyle content on social media.
As of 2023, Holden continues to expand the brand through online retail. Coastal Cool has plans to expand through wholesale, and become available through in-store retail. The brand has surpassed 100 thousand followers across platforms targeting the Vacation Lifestyle. At only 15, Holden has created an e-commerce brand that has scaled over time through hard work and
dedication. Holden is known through his social platforms and online presence on LinkedIn, and Instagram sharing his business and health lifestyle. Although Holden is young, he has a dedicated mind leading this generation to a bright future of success.
