While most high schoolers are out partying Eric Luechter is taking business trips to Los Angeles and meeting celebrities. How does he do it? Eric Luechter is a marketer from Toronto that works with businesses, musicians, entrepreneurs & models to grow their presences. He offers almost anything from billboards in Times Square and radio advertising to mass influencer campaigns on TikTok & Instagram. Being surprised Luechter was only 15 when he took his first business trip, I asked him about it.
“I took my first business trip when I was 15 to Los Angeles to run a celebrity giveaway. I went over the weekend to not miss school and my mom went with me and everything, she was just watching me talk to random celebrities and work out deals, it was pretty funny.”
Celebrity giveaways are a way to grow tens of thousands of real followers overnight. A celebrity would make a post on Instagram saying they’re giving away a bunch of expensive prizes and to enter you need to follow 50 people. On the consumer side, you would have to follow 50 people and possibly win a PS5. On the business side, you have everyone who wants to enter the giveaway following you. Luechter would first partner with a celebrity and get a price for a feed post on Instagram, for example, $10,000. Luechter would then sell spots to be followed by the giveaway account usually at $600 a spot, he would sell 50~ spots bringing in $30,000 volume, and after that, he would pay $3,000 for prizes to be given away. After that’s done he then would fly out to meet the celebrity and shoot a video of them announcing a giveaway and once it was posted his clients would gain tens of thousands of followers while he made tens of thousands of dollars.
However, this is just one of Eric Luechter’s services, he also offers TikTok influencer campaigns which are targeted specifically toward musicians. He would pay for 30 TikTok influencers that have 100,000 to 1,000,000 followers to dance to one of his client’s songs. This would have millions of people listen to one of his client’s songs not even realizing it was an ad, and making his client’s song often go viral.
Eric Luechter is the definition of a young marketing prodigy, which explains why he makes so much. Although he offers more common marketing services like billboards or PR most of the services are extremely creative and aren’t saturated forms of marketing, which is why his clients always stay with him.
You can follow Eric by visiting the links below:
www.ericluechter.com
www.instagram.com/luechter
