Lord Conrad wants you to picture the version of your life where everything went right. That’s the idea behind “Be Yours,” the progressive house single the Italian producer released on June 25th. The track runs 3:19, but the feeling it’s chasing sticks around longer than that.
Born Corrado Garibaldi in Milan, Lord Conrad has spent years pushing European EDM into a US market that leans heavily toward hip-hop. He’s one of the few doing it with any real traction. His video for “One More Day” landed on the Seven Hip-Hop channel, which has more than 1.9 million subscribers, and “Deep Love” got picked up by Chili World, sitting north of 1.2 million. He’s also built a following elsewhere, with over 400k on Instagram and a shuffle-dance hit in “Only You” that’s racked up more than 860k views on its official video. “Be Yours” fits that pattern while reaching for something bigger.
The song itself leans on a soulful hook and a lead synth riff you’ll recognize after one listen. Female vocals wash over a wall of synths, and the arrangement splits the difference between full-throttle rave energy and something lighter and more ethereal. It’s built for a festival crowd but doesn’t beat you over the head. That balance is what keeps it from feeling like every other floor-filler chasing summer playlist placement.
Then there’s the video, which runs 5:16 and plays more like a short film than a promo clip. Lord Conrad performs a futuristic DJ set surrounded by supercars, massive crowds, and a wash of next-gen visuals. At one point the Nasdaq spikes to a million, a wink at his other life as a trader and investor.
What holds the whole thing together is the theme Lord Conrad calls “The Dream of Tomorrow.” The pitch is simple. Bet on your own ambition, believe the vision, and act like the future is already yours. Whether that lands as inspiring or a little grandiose probably depends on your tolerance for maximalism, but he commits to it fully, and the commitment is half the appeal.