Barrett Dungy has officially launched One Culture Media Group, a new multicultural content distribution company backed by the complete acquisition of Urban Home Entertainment’s film and television catalog.
The Atlanta-based venture, announced June 25th, now controls what the company claims is one of the world’s largest collections of multicultural film and television rights. The move puts Dungy at the center of diverse content distribution as streaming platforms actively seek authentic, culturally rich programming.
“One Culture Media Group isn’t just a company — it’s a movement,” said Dungy, who serves as President and CEO. “We’re proud to be home to a library that reflects the depth, complexity, and brilliance of multicultural stories. But more importantly, we’re building a business that changes lives.”
The acquisition of Urban Home Entertainment’s complete catalog represents a consolidation of decades worth of independent multicultural filmmaking. Urban Home Entertainment had built a reputation for championing diverse voices, making this acquisition particularly significant for creators who’ve worked with the company over the years.
What sets Dungy’s approach apart is his explicit focus on creator economics alongside representation. He’s not just talking about giving underrepresented voices a platform — he wants to help them build sustainable careers.
“I’ve seen firsthand how supporting independent filmmakers and producers can help them achieve not just creative success — but financial independence,” Dungy explained. That direct connection between creative opportunity and economic empowerment addresses a gap in how the industry typically discusses diverse content.
The timing works in favor of this type of venture. Streaming services continue expanding their libraries, and there’s growing consumer demand for authentic multicultural programming that goes beyond surface-level diversity initiatives. Netflix, Amazon Prime, Hulu, and other platforms are actively seeking content that resonates with specific communities while appealing to broader audiences.
This market shift creates opportunities for companies like One Culture Media Group. Instead of competing with major studios for blockbuster content, they can focus on serving underserved audiences with authentic stories that larger distributors might overlook.
Dungy brings industry credentials to support these ambitions. He describes One Culture Media Group as “a global collective of film and television professionals with over 40 years of combined experience.” That expertise matters when navigating complex licensing deals and international distribution partnerships.
The company’s mission extends beyond simple content distribution. “We are passionately dedicated to uncovering and sharing exceptional content that is replete with stories that highlight the human condition,” Dungy said. “Our mission is to empower filmmakers, producers and content creators from diverse backgrounds to tell their stories and shine their God-given talents on a global stage.”
Dungy’s industry recognition supports his ambitious plans. Media Play News Magazine recently named him one of their 2025 “Top 25 Indie Power Players,” acknowledging his growing influence in independent media distribution.
The strategic acquisition positions One Culture Media Group as what Dungy calls “a powerhouse in diverse content distribution.” The catalog includes culturally rich, independent storytelling that spans multiple communities and decades of filmmaking.
What makes this launch compelling is how it addresses both sides of the content equation. Independent filmmakers get access to professional distribution networks they might never reach independently, while streaming platforms get access to authentic content that can help them serve underrepresented audiences more effectively.
The company is committed to championing inclusive content from creators across all backgrounds, with the catalog now available for licensing and distribution across all major platforms. That immediate availability suggests Dungy secured distribution partnerships alongside completing the acquisition.
“We strive to utilize the full spectrum of human colors to inspire positive change in our world, with film and television as our canvas,” Dungy said, outlining his vision for the company’s broader cultural impact.
As part of his expanding media ventures, Dungy has also launched The Ruckus Comedy, a specialized label for stand-up comedy content that acquired Urban Home Entertainment’s complete comedy catalog, though One Culture Media Group remains his primary focus for multicultural film and television distribution.
The real test for One Culture Media Group will be execution — whether it can successfully connect its extensive catalog with the right distribution partners while genuinely supporting the creators behind the content. Many companies talk about empowering diverse voices, but few have the catalog depth and industry experience to deliver meaningful results.
For independent filmmakers who’ve struggled to reach broader audiences through traditional distribution channels, One Culture Media Group represents a potentially significant opportunity. The Urban Home Entertainment acquisition gives Dungy’s venture immediate scale and credibility in a market that’s ready for consolidation and professional management.
