Veekrant Raj, better known by his stage name Veek Aesthetics or “Veek City,” is making a name for himself online. This South Auckland native isn’t just another face in the crowd—he’s a multi-talented artist who wears the hats of musician, producer, rapper, and filmmaker, bringing a breath of fresh, innovative air to the industry.
Veek’s journey in music is as unique as his sound. It all kicked off in primary school, where he stumbled upon GarageBand on the school computers. Little did he know, this chance encounter would set the stage for his future career. As he grew older, Veek took the plunge, investing in his own gear and software. He even cut his teeth in high school rap battles before making the gutsy move to drop out and go all-in on his music dreams.
Talk about dedication – Veek recalls grinding through 12-14 hour shifts to bankroll his musical ambitions. But it seems the hard work is paying off. Now, he’s headlining events and churning out impressive music videos that are turning heads on YouTube.
When asked about his sound, Veek doesn’t mince words. He describes his music as innovative and experimental, pushing the envelope while still tipping his hat to the established sounds that came before. His track list includes bangers like “Keep It Moving,” “Play,” and the emotionally charged “Feel the Pain” featuring Matt Dodds. For a visual angle, check out his YouTube channel – it’s packed with professionally produced videos for tracks like “Myself,” “SHOWNOLOVE FREESTYLE,” and the hard-hitting “HIDE.”
Veek’s musical DNA is a fascinating mix. He cites Eminem as the spark for his lyrical fireworks, Kanye West as a major influence, and Mac Miller as his musical zen master. He also gives a nod to the legendary MF Doom, expressing mad respect for these artists who helped mold his unique sound.
But for Veek, it’s not just about the music – it’s about the connection. He hopes listeners find a piece of themselves in his tracks, feeling empowered to embrace their quirks and chase their wildest dreams. It’s this message of self-expression and ambition that really sets Veek apart.
Looking to the future, Veek City has some exciting projects cooking. Fans should keep their ears to the ground for an upcoming EP, complemented by a short film and a headline event that promises to be a banger. While he’s keeping the exact dates under wraps for now, these projects show Veek’s not content to rest on his laurels.
For those itching to dive into Veek Aesthetics’ world, you can find his music on Spotify and YouTube. And if you want to keep up with his journey and be the first to know about new drops and gigs, his Instagram is the place to be.
As Veek continues to push boundaries and evolve as an artist, he leaves us with some food for thought. He encourages everyone to dig deep, find their purpose, and chase their passions with everything they’ve got. After all, Veek’s own journey from tinkering on school computers to commanding headline events is living proof that with the right mindset and a whole lot of hustle, anything’s possible in the wild world of music.
