In our recent interview with Sharon Baker-Boykin, a renowned figure in the competitive coaching industry, she illuminated her unique approach to carving a niche for herself and attracting a devoted clientele. Baker-Boykin emphasizes the importance of proactivity in her business, engaging with people at every opportunity and sparking conversations that often lead to meaningful connections. Her strategy includes offering a free eBook to potential clients, a tactic that has proven effective in keeping the dialogue open. Her website, https://www.helpmegetmystuffinorder.com, serves as a resource for those looking to organize their lives and pursuits.
Baker-Boykin also shared valuable advice for those embarking on their journey as coaches and authors. Drawing from her personal experience, she encourages newcomers to push past self-doubt and the fear of the unknown, advocating for the power of perseverance and self-belief in achieving one’s goals. Her narrative of overcoming procrastination and the hurdles of writing her first book alongside a friend is both relatable and inspiring.
Highlighting her forthcoming book, “Manage My 8’s: How to Effectively Manage Your Time for Success,” Baker-Boykin delves into the art of balancing a successful coaching business with a passion for writing. She offers strategies for optimizing the 24 hours in a day, stressing the importance of effective time management.
Lastly, Baker-Boykin discusses her methods for leveraging various platforms to expand her reach and make a positive impact on a broader audience. Her approach is tactical and purpose-driven, focusing on connecting with specific individuals in need of her expertise. Through social media, online platforms, workshops, and more, she targets her audience with precision, aiming to offer guidance and transformation to those she encounters. Her dedication to helping others achieve their fullest potential shines through in her commitment to finding and supporting her target clients.
The coaching industry is competitive. What strategies do you employ to stand out and attract potential clients?
I have to be proactive in my business. I interact with people everywhere I go. I have conversations and connect with people daily. I ask them questions about whether they have their stuff in order. I have a free eBook that I offer them to keep the conversation going. The website for the free eBook is on the back of my business card. It is https://www.helpmegetmystuffinorder.com/. People love free stuff.
Many aspiring coaches may be looking up to you as a role model. What advice would you give to someone who is just starting their journey as a coach and author?
My main advice to people who want to be a coach and/or an author is that they can do it. When someone wants to do something that they have never done before, they can sometimes have negative self-talk that gets in the way of their desires to coach and/or write books. I encourage them that they can do it. I share my story of wanting to be an author. I have a girlfriend, who is also an attorney, and we both would have New Year’s Resolutions that we would write a book. We made this resolution in January. When November and December of that same year came, we would meet and have drinks and sulk about not writing that book. When it is something that you have never done before, you sometimes don’t think that you can do it. But we finally broke through and we both have written multiple books. After you write the first one, now you see that it was not as hard as I was telling myself. So because of my personal journey, I share what I have learned to push through to get the task done. You can do it too.
How do you maintain a healthy work-life balance while running a successful coaching business and pursuing your passion for writing?
I have a new book coming out soon entitled “Manage My 8’s: How to Effectively Manage Your Time for Success,” and it is about this very subject. We sleep 8 hours, we work a job 8 hours, and we have 8 hours left out of the 24 hours per day. This book talks about how to do this with strategies to help others win at this life game.
As an author and coach, how do you leverage different mediums (books, online platforms, workshops, etc.) to reach a broader audience and make a positive impact?
There is so much help and opportunities now for you to connect with people who are looking for the help and transformation that you provide. You have to go into these areas with the goal to connect with a specific number of people before you venture in. Asking open-ended questions to others to get them to talk and open up. You cannot help everyone in the universe. However, once you know who your target market is, then you want to then know where they go for help or even to socialize. You are going to social media, online platforms, workshops, meetings, conferences, and organizations with a specific purpose – to find your potential clients. Once you have a specific goal in mind, now you have a purpose for going to these different areas. Your mind is set on a goal, and you are implementing your plan to meet and help your target audience.
Contact Sharon Baker-Boykin Today
Contact Information:
Email: sharon@powerof1decision.com
Phone: +1(404) 800-6156
Instagram: www.Instagram.com/sbaker6805
Facebook: www.facebook.com/sharon.baker.733076
www.powerof1decision.com
