There’s an enticing new voice echoing from the vibrant corners of Morocco, a voice weaving enchanting tales through melodies, striking chords across hearts, and traversing cultural borders – YESING. Born and raised in Taroudant, Morocco, this rising pop sensation’s soulful performances and captivating talent have been capturing global audiences, marking him as a significant force in the music industry.
From a young age, YESING, known by his real name Yasine Benhechoum, has harbored a profound love for music. This love bloomed while strumming strings on his guitar, gradually crafting the unique artist that stands before us today. His artistic journey, which commenced in 2012, was fueled by his deep affinity for varied musical genres – a potpourri of pop, new wave, R&B, and traditional Moroccan music. It is this eclectic blend of influences that has birthed YESING’s distinctive sound, an amalgamation of modern elements and cultural vibes resonating with a diverse demographic.
YESING’s music is much more than harmonious chords and rhythmic beats. It’s an emotional odyssey, a euphonious journey touching the innermost corners of the listener’s soul. The essence of his music lies in its mesmerizing melodies and heartfelt lyrics, imbued with an emotional charge that aims to connect with listeners at a profoundly personal level. There’s an unspoken understanding, an intangible bond formed between YESING and his listeners as they navigate a spectrum of emotions through his music – from joy to sadness, longing to fulfillment.
The recent release of YESING’s latest song “Nti Li Bghit” [you’re the one I wanted] and its official music video has created ripples in the music industry, offering fans an immersive musical experience. It beautifully embodies the quintessence of YESING’s craft – stirring vocals, enchanting melodies, and powerful themes of love and personal experiences. This sensory spectacle, Directed by HNT and Co-Directed By Mohamed Ait Bahane and Company Production By Vala Cine Production, with song production by Sofcomusic in collaboration with Hiba Studios, takes the viewer on an unforgettable journey accentuated by beautiful cinematography and visually arresting sequences.
The praise for YESING’s discography doesn’t stop with “Nti Li Bghit”. Tracks such as “No Feelings” and “Bla Bik” have been lauded by critics and fans alike for their display of artistic growth and versatility. As he strengthens his position in the Moroccan music scene, YESING’s sincere performances, unique voice, and artistic vision continue to garner a growing fan base and critical acclaim.
The musical journey of YESING is a testament to his unwavering passion and talent. His commitment to creating music that transcends geographical boundaries and resonates worldwide solidifies his trajectory towards becoming a global music phenomenon. The future looks bright for this Moroccan maestro as he continues to leave an indelible mark on the global music scene.
For those who wish to lose themselves in the musical world of YESING, be sure to listen to “Nti Li Bghit” and explore his captivating music videos. Connect with him through his social media handles and be a part of his melodic journey. His music is available on YouTube, Spotify, and Instagram. To get in touch, shoot an email to yesingmusic@gmail.com. Witness the mesmerizing musical crescendo that is YESING – the Moroccan star redefining pop with a touch of tradition.
