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DJ Pope and 574 Studios to Lead the Charge at HackTown 2024



In the quaint town of Santa Rita do Sapucai, Brazil, just a few hours’ drive from São Paulo—Latin America’s largest city—an event is taking shape that promises to transform the landscape of music and innovation across the region. Since its inception in 2016, HackTown has drawn comparisons to the iconic South by Southwest (SXSW) festival, emerging as a hub of creativity and entrepreneurial zest. Scheduled for its 8th edition from August 1-4, 2024, the festival not only attracts tech enthusiasts and business leaders but also captivates music lovers and cultural aficionados, solidifying its status as a cornerstone event in Latin America.

This year, HackTown is excited to welcome the renowned José David Rivera, better known as DJ Pope, along with his influential label, 574 Studios, hailing from Medellín, Colombia. A pivotal figure in propelling the reggaeton movement within Colombia, DJ Pope’s impact transcends music; he is a cultural titan responsible for transforming Medellín into an internationally recognized nexus of musical innovation. Beyond his personal artistry, DJ Pope is also the trusted partner and key collaborator of global superstar J Balvin. Known for hits like “Mi Gente” and “Ay Vamos,” J Balvin has been crucial in popularizing Latin music worldwide, merging traditional sounds with modern reggaeton to create a fusion that resonates across continents. Together, DJ Pope and J Balvin have crafted a cultural legacy that continues to shape the global music scene.

Established in 2020 by DJ Pope, 574 Studios has quickly become a catalyst for emerging talents in the Latin music scene. The label boasts a roster of dynamic artists including Maxi, Slay Fox, and NAO BTZ, who bring a vibrant mix of trap, hip hop, and traditional reggaeton to the industry, injecting new energy and innovative sounds into the Latin music landscape. At HackTown, these artists, alongside DJ Pope, will not only grace the stage with their performances but will also engage in panels and discussions. They will share their unique creative journeys and insights, offering festival attendees a deeper understanding of the forces shaping today’s music industry.

HackTown 2024 aims to blend various sectors — from corporate giants and media to technology and entertainment — reflecting the multifaceted nature of the festival. By hosting DJ Pope and 574 Studios, the festival not only celebrates reggaeton but also emphasizes its commitment to enhancing the genre’s influence within Brazil, where despite its global popularity, reggaeton has yet to dominate the national charts.

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Empowering the Next Generation: How Dr. Veirdre Jackson Transforms Education and Coaching



Dr. Veirdre Jackson

In the realm of personal development, few voices are as compelling and transformative as that of Dr. Veirdre Jackson. With over two decades of dedicated service, Dr. Jackson stands at the forefront of educational training, specializing in trauma-informed practices and Diversity, Equity, Inclusion, and Belonging (DEIB). Her journey from a seasoned educator to an award-winning author, entrepreneur, and revered coach in the personal development industry encapsulates her unwavering commitment to enhancing the lives of youth, families, and professionals across the educational spectrum.

Driven by a purposeful passion to advocate for the highest standards of education for all children, Dr. Jackson leverages her extensive experience with systems-based approaches—such as Trauma Awareness, Equity Literacy, the Resiliency Approach, and Positive Behavior and Intervention Strategies—to build organizational resilience and personal strength. Her innovative Relational Coaching model, rooted in the fundamental need for human connection—feeling safe, valued, and heard—sets her apart in a crowded field. By focusing on creating environments where everyone can thrive, Dr. Jackson not only navigates the challenges of her coaching business with grace and adaptability but also imparts vital lessons on growth, resilience, and the power of a supportive community.

Dr. Veirdre Jackson’s story is not just one of personal success but a testament to the transformative power of dedicated educational leadership and the relentless pursuit of impact.

Can you introduce yourself and share your journey as an author and coach in the personal development industry?

Dr. Veirdre Jackson embodies her deep-seated conviction that every child is entitled to unparalleled educational opportunities. As a distinguished author, educator, and businesswoman, she stands out in her field for her contributions to trauma-informed education and diversity, equity, inclusion, and belonging (DEIB) strategies. With more than two decades of experience in education, she offers invaluable guidance to leaders of nonprofits and corporate entities alike.

Her expertise in adopting systemic approaches for enhancing trauma awareness, promoting equity literacy, implementing resilience-building practices, and encouraging positive behavioral interventions has fueled her drive to foster organizational and individual resilience among children, families, and educational professionals. Dr. Jackson is dedicated to empowering teachers, school leaders, therapists, and personnel involved in youth development with the tools and insights needed to transform the lives of young learners from the core.

In your experience, how do you handle setbacks or difficult moments in your coaching business, and what lessons have you learned from them?

In navigating the intricate landscape of the coaching business, one learns that the path to growth seldom aligns with our initial expectations. It is a journey marked not by ease and predictability but by the necessity for adaptability, continuous learning, and innovation. As professionals, we must cultivate a mindset that welcomes change, embracing flexibility as a core strength rather than a concession.

The pursuit of innovation should be relentless, urging us to remain open to new ideas and approaches that can enhance our impact. This journey is also deeply personal and spiritual, inviting us to engage in reflection and to seek guidance beyond our own understanding. Being attuned to and guided by one’s faith and intuition can serve as a powerful navigational tool in making decisions that align with our deepest values and missions.

Obstacles, though often perceived as barriers to success, are integral to our professional and personal growth. They challenge us to rise, to leverage our skills and resilience, and to demonstrate our commitment to our goals. Facing these challenges head-on is not just about overcoming them but about learning from them, growing stronger, and continuing to move forward with grace and determination.

Therefore, in addressing setbacks or difficult moments, the lessons are manifold. We learn the importance of adaptability, the value of continuous learning and innovation, the strength found in faith and intuition, and the transformative power of perseverance. These challenges are not merely obstacles but opportunities to refine our approach, to strengthen our resolve, and to deepen our impact. As we navigate these moments, we do so not alone but as part of a community of women who share a commitment to excellence, resilience, and mutual support

Besides your professional achievements, are there any personal values or philosophies that have significantly influenced the way you run your coaching business?

So, here’s the scoop: At the heart of it all, we’re all looking for a spot where we feel like we fit in. It’s like we’re all walking around with a sign that says, “Wanna feel safe, appreciated, and listened to.” With that in mind, I cooked up this cool approach called Relational Coaching.

This isn’t just about hitting targets or smashing goals. It’s about making sure everyone feels like they’re part of the team, that they matter, and that someone’s actually tuning in when they speak. It’s kinda like making sure everyone’s on the same wavelength, creating a space where everyone feels snug as a bug and ready to rock their goals. That’s the vibe we’re going for, and it’s what makes this whole coaching gig more than just a job—it’s about building a community where everyone gets to shine.

How do you differentiate your coaching approach from others in the industry, and what unique value do you bring to your clients?

In the bustling world of coaching, where strategies and models abound, our Relational Coaching team stands apart by embedding the essence of human connection into the framework of our engagements. Recognizing the universal yearning for belonging and understanding, we dive deep with our clients, guiding them in the strategic crafting and implementation of SMART Goals. These goals are not just about ticking boxes; they are designed to foster systemic stability, sensitivity, and a pervasive sense of safety within professional teams.

At the heart of our Relational Coaching Model lies a commitment to creating environments where every individual feels Safe, Valued, and Heard. This isn’t merely a feel-good factor; it’s a strategic tool. By nurturing such an environment, we unlock the potential for exponential growth, both for the individual and the organization. Our model emphasizes the development of a shared language around these core needs, granting team members the freedom and the framework to express their perspectives openly. This approach is instrumental in dismantling the barriers—often invisible—that deplete resources, erect walls, and sow seeds of misunderstanding within an organization.

Our unique value lies in this deeply relational approach, where the focus extends beyond mere professional development to encompass the holistic well-being of every team member. By doing so, we not only achieve the immediate objectives laid out by our SMART Goals but also cultivate a culture of mutual respect, understanding, and collaboration that propels the entire organization forward.

What are some of the biggest challenges you faced when starting your coaching business, and how did you overcome them?

Kicking off a coaching business threw a big curveball my way: the fear of waving goodbye to a stable paycheck. It’s like standing at the edge of a diving board for the first time, wondering if you should jump. The game-changer for me was a deep dive into self-awareness, recognizing the unique value I bring into every room I step into. This wasn’t just a pep talk in the mirror; it was about truly understanding my worth and the difference I could make.

With this newfound clarity, my mindset did a 180. I started to put pen to paper, not with tiny, timid dreams, but with goals that were as bold and broad as a billboard. It was about visualizing not just what I wanted to achieve, but the impact I wanted to have. This vision didn’t just give me a roadmap; it was the fuel for my launch into the business. By framing my journey not as leaving behind security, but as stepping towards making a significant difference, the path forward suddenly seemed not just possible, but inevitable.

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“The Motivational Mind” by Ben Bander Abudawood – Unveiling the Secrets to Unstoppable Motivation



Ben Bander Abudawood

In today’s fast-paced and ever-changing world, the quest for motivation remains at the forefront of personal and professional development. Amidst a sea of self-help literature and motivational speeches. The Motivational Mind Book by Bander Abudawood Professionally  known as Ben emerges as a groundbreaking work, set to revolutionize our understanding and approach to motivation. This book, newly released this month, beckons readers to embark on a profound journey into the core of what motivates us, offering a unique blend of scientific research, practical wisdom, and personal narratives that are both enlightening and actionable.

“The Motivational Mind” meticulously dissects the concept of motivation, proposing that it is not merely an external force to be sought after but a complex, innate aspect of our psyche that can be cultivated and harnessed. Abudawood’s narrative is compelling, seamlessly weaving together his extensive research findings with relatable anecdotes, making the subject matter resonant and accessible to a diverse readership. The book organizes its discourse into three pivotal sections: initially delving into the theoretical underpinnings of motivation, subsequently identifying common obstacles that impede motivation, and finally presenting a rich tapestry of strategies designed to sustain motivation over the long haul.

‘The Motivational Mind’ – By Ben Bander Abudawood

What truly distinguishes “The Motivational Mind” from its contemporaries is Abudawood’s insistence on a highly personalized journey towards understanding motivation. He challenges readers to engage in introspection and self-assessment, thereby crafting a bespoke motivational blueprint that aligns with their individual needs, aspirations, and situational challenges. This approach not only democratizes the concept of motivation but also makes it tangibly accessible to everyone, regardless of their starting point.

Abudawood introduces a plethora of innovative concepts such as “micro-motivations” and “motivational anchoring,” which serve to expand the reader’s understanding of motivation beyond conventional boundaries. These concepts are not just theoretical musings but are backed by practical exercises and examples, making them immediately applicable to the reader’s daily life. This practical aspect ensures that the insights gained from the book are not ephemeral but can be integrated into the fabric of the reader’s routine, fostering sustained motivation and personal growth.

Moreover, “The Motivational Mind” is not solely intended for individuals in pursuit of personal motivation. It also caters to leaders, educators, and mentors who play a pivotal role in motivating others. Abudawood offers sage advice on creating environments that are conducive to motivation, enhancing team dynamics, and exemplifying leadership that inspires and motivates.

In essence, “The Motivational Mind” by Ben Bander Abudawood is not merely a book; it is a comprehensive guide and companion for anyone looking to delve deeper into the essence of motivation. Whether one is seeking to overcome personal barriers, aiming to achieve unprecedented professional success, or aspiring to inspire others, this book provides a fresh and multifaceted perspective on motivation that is bound to inspire and transform. As we navigate the complexities and challenges of modern life, “The Motivational Mind” stands as a testament to the enduring power of motivation and the immense potential that lies within each of us to achieve greatness.

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Beyond Coaching | Tish Dinkins on Connection, Value, and Balance



Tish Dinkins - Business

In the bustling world of coaching and personal development, Tish Dinkins stands out as a beacon for both aspiring coaches and those seeking transformation. In an exclusive interview, Dinkins shares her insightful strategies, personal philosophies, and the dynamic approach that has propelled her to success in a fiercely competitive industry. At the heart of her practice, Dinkins emphasizes the importance of human connection, asserting that potential clients must see her as a person first and a business second. This foundational belief guides her interactions, whether in person or online, fostering trust and rapport from the outset.

Dinkins also highlights the critical role of providing value upfront, leveraging free digital content, direct social media engagement, and live events to demonstrate the transformative potential of her services. She candidly discusses the pitfalls of the industry’s sometimes superficial online presence, choosing instead a path of genuine engagement over the allure of flashy, misleading advertisements.

For those embarking on their journey as coaches and authors, Dinkins offers sage advice: know yourself, stand firm in your values, and never journey alone. Her commitment to a balanced life—integrating spiritual, health, family, and recreational pursuits—serves as a model for maintaining well-being amidst the demands of entrepreneurship. By embracing a variety of platforms, from books to live streams, and staying abreast of industry trends through continuous learning and networking, Dinkins not only reaches a broader audience but also ensures her clients receive the most current and effective guidance. Through her innovative approaches and steadfast dedication, Tish Dinkins not only navigates the challenges of the coaching world but also lights the way for others to follow.

The coaching industry is competitive. What strategies do you employ to stand out and attract potential clients?

Above all else, I want potential clients to know that I’m a human first and a business second, just as I see them as a human first and a client second. People love to do business with those that they like and trust, so I make sure that when I meet someone in person or virtually, they receive that first impression of me being a likable human being (which I am). Once that rapport is established, I can see if my services are a great fit to solve their problems. I make sure that I lead with providing free value so that they will receive a preview of the awesome services I can deliver. Being able to reach potential clients through free digital materials, direct messaging on social media, webinars, or live events also helps me to stand out since many entrepreneurs are too afraid to utilize these avenues. The vast majority are hiding behind the false internet rhetoric of today. This involves displaying a flashy (and most of the time false) lifestyle on social media and paying for tricky ads, hoping for a “Field of Dreams” scenario – if you build it, they will come. I believe in directly interacting with clients, for that is the best and honest way.

Many aspiring coaches may be looking up to you as a role model. What advice would you give to someone who is just starting their journey as a coach and author?

For starters, you must know who you are and what you stand for. This will help you stand your ground when faced with situations that will cause you to compromise your standards (if you let it). Also, make sure that you are doing what you have been called to do, not what someone else wants you to do. You will endure and serve your clients best when your heart is in it and when you are qualified in your respective field to serve them. Another important key is to find a positive and supportive community to join who will continue to encourage you and offer assistance whenever necessary. You should never have to be on this entrepreneurial journey alone. Lastly, don’t give up! You may not reach the level of success as fast as you would like, but I can guarantee that you will never make it if you quit! Keep going because someone who’s watching you needs to see you make it.

How do you maintain a healthy work-life balance while running a successful coaching business and pursuing your passion for writing?

I create a daily routine that includes habits and tasks that must be implemented consistently. I have routines that involve all areas of life – spiritual, health, vocation, family, and recreation. Although sometimes it seems easier said than done, I still make sure that they are completed. The key to accomplishing this is to put everything on a calendar, including the necessary time allotted for that task. I’ve had to learn the hard way that if it’s not on the calendar, it’s not important and needs to go on the back burner. It’s also important for me to make sure I schedule enough time for family and recreation. This helps me to avoid burnout by not strictly focusing on business-related tasks all the time. The more that we balance our schedule for all parts of our life, the more results we will see come into fruition.

As an author and coach, how do you leverage different mediums (books, online platforms, workshops, etc.) to reach a broader audience and make a positive impact?

I leverage my books and weekly livestreamed show to get me on more platforms to talk about my business and success topics in general. So far, I have been able to be featured in several articles, speak at several virtual and live workshops and events, and even had podcast opportunities open up for me. The more platforms I am able to share my personality and message on, the higher the chances of being able to connect and work with some amazing clients down the road. I always encourage the viewers or listeners of these platforms to make sure they connect with me by sending them to my website so that I can further engage and connect with them, even giving them value for free!

How do you stay up-to-date with the latest trends and developments in the coaching industry to ensure your clients receive the best guidance possible? 

The two keys that help in this area are continuing education and networking with those in my industry. I attend multiple art and business workshops year-round, both virtually and in person, to stay abreast of the latest trends and new ideas that are relevant during that time. I also engage in self-education, whether I do research on YouTube or indulge in reading material that will expand my horizons. But of course, nothing beats good ole trial and error when it comes to experimenting. This has helped me tremendously in deciding whether to implement a concept or to ditch the idea and start over from a different angle. I also attend events in the community to meet and network with peers in my same field. Creatives and artists love to share and engage with one another, and I have found that this cohesiveness has only served to elevate the genre as a whole. The positive energy and knowledge that I receive from such a group helps fuel me as an individual and as an entrepreneur, which is ultimately passed along to my clients.

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