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The Unconventional Rise of Swiss Artist MURDOKK

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The Swiss music scene has long been a melting pot of artistic expression, yet somehow, it still yearns for something fresh. Enter Roberto Carlos Gomes, better known as MURDOKK, who’s doing something utterly fascinating in Rheinfelden AG. He isn’t just another musician trying to make it big—he’s quietly revolutionizing what it means to be an artist in Switzerland. With a creative arsenal that spans videography, writing, animation, and music production, MURDOKK has become something of an artistic Swiss Army knife.

Picture this: while most artists flock to expensive recording studios, MURDOKK sits in his home studio—if you can even call it that—armed with little more than a laptop and raw determination. There’s not even a pop filter in sight. It’s this stripped-down approach that gives his music its unmistakable authenticity, a quality that stands in stark contrast to today’s world of over-produced, polished tracks.

The story of MURDOKK’s evolution is particularly intriguing. He cut his teeth in the industry under the name “No Tobacco,” back when music was just another hobby in his creative repertoire. But something changed. Maybe it was frustration with the status quo, or perhaps it was just artistic restlessness, but he felt compelled to dig deeper. “In Switzerland, you can make money from music, but you can’t make a living from it,” he observes, with a hint of determination in his voice. “The scene is not fully developed, and that’s exactly the challenge I’m taking on.”

While MURDOKK handles nearly every aspect of his musical creation, he does make one notable exception. The beats that form the backbone of his tracks come from two carefully chosen producers—one German, one Swiss. These collaborations provide the canvas for MURDOKK’s storytelling, each beat carefully selected to complement his narrative-driven lyrics.

His music? Well, it’s not your typical background soundtrack for a casual dinner party. MURDOKK’s sound hits you like a technicolor explosion of audio—dense, complex, and wonderfully overwhelming. “It’s not designed for passive listening,” he admits, seemingly aware that his creation might be too rich for some listeners to digest in one sitting. His tracks often find their most appreciative audience among fellow musicians and producers who can unravel the intricate layers he weaves into each piece.

MURDOKK’s musical DNA is fascinating—a blend of influences that spans decades and genres. His brother played the role of musical mentor, introducing him to sounds that would shape his artistic journey. But it’s his eclectic mix of inspirations—from Michael Jackson’s perfectionism to Falco’s Austrian flair, from Jim Morrison’s poetic prowess to Future Hendrix’s innovative spirit—that truly sets him apart. These influences don’t just inform his music; they’re woven into the fabric of his artistic identity.

Right now, MURDOKK is pouring his creative energy into “iDUNNO,” a project that started as a collaboration with artist Yungness but has grown into something much more ambitious. It’s evolving into what he calls a “full experience”—an album, yes, but also a music video and a comprehensive campaign that ties everything together in typical MURDOKK fashion.

Looking ahead, MURDOKK has his sights set on what could be a game-changing collaboration. He sees Red Bull as the perfect partner to help reshape Switzerland’s musical landscape. “Red Bull has the vision, the reach, and the cultural influence to truly make an impact,” he explains, his enthusiasm palpable. It’s not just about getting sponsored; it’s about finding a partner who shares his vision for pushing boundaries and creating something unprecedented in Swiss music.

Through his work, MURDOKK isn’t just making music—he’s crafting experiences that stick with you long after the last note fades. His approach challenges listeners to engage more deeply with music, to find meaning beyond the melody. As Switzerland’s music scene continues to evolve, MURDOKK stands ready to lead the charge, promising to deliver something that’s genuinely “real, raw, and unforgettable.”

Under the banner of Wake’n’Bake Gang Records, MURDOKK is doing more than just releasing music—he’s building a movement. His label serves as a platform for his unique artistic vision, one that could potentially reshape how music is created, produced, and consumed in the years to come. The impact of his work extends beyond just the sounds he creates; it’s about challenging the status quo and proving that there’s room for innovation everywhere.

For those intrigued, you can dive deeper into his world through his various online platforms. Follow his journey on Instagram, explore his universe at murdkk.ch, or stream his latest releases on Spotify. Every platform shows a different side of an artist who isn’t just dropping tracks – he’s painting a vision of what music could be, and that vision is spreading way beyond any borders.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

Entertainment

Rising UK Artist Ginga C Releases ‘The Next Chapter’ EP

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Ginga C

Some artists speak to the soul of their hometown while reaching far beyond its borders. Ginga C, who just dropped his latest EP “The Next Chapter,” is one of them. Born in Canterbury Hospital on a chilly December morning in 1996, the Sheerness-born musician has spent the last decade crafting his unique blend of hip-hop and melodic vocals, steadily building a reputation that stretches well beyond the confines of his Kent origins.

Life in Sheerness, with its maritime charm and limited musical outlets, could have constrained a less determined artist. Yet for Ginga C, these very limitations sparked something extraordinary. By age five, while most children were just beginning to form musical preferences, he was already soaking in an eclectic mix of sounds – from the raw energy of Nirvana to the revolutionary guitar work of Jimi Hendrix, the punk spirit of The Clash, and the mod-rock mastery of Paul Weller.

Perhaps the most pivotal moment in young Ginga’s journey with music came when his father made an inspired decision: taking his six-year-old son to witness Public Enemy perform live. That evening left an indelible mark on the budding artist, planting seeds that would later bloom into a full-fledged musical career. “I’ve always felt a deep connection to music,” Ginga C reflects. “Growing up, it was constantly around me — whether it was playing at home, in the car, or through my headphones when I needed to escape. It became more than just background noise; it was something that spoke to me in ways words alone couldn’t. I first started experimenting with making music when I was a teenager, writing lyrics and recording rough demos in my bedroom.”

‘The Next Chapter’ – Ginga C x Lankz Beats

What started as childhood experimentation with American-accented rap at age eight has evolved into something far more nuanced and authentic. While traditional rap formed his foundation, Ginga C’s artistic evolution has led him toward melodic singing and flows – a direction he now embraces with particular passion. His Instagram chronicles this journey, offering glimpses into his creative process and daily life as a musician.

The release of his debut mixtape “Modern Day Hippie” (2019) marked a significant milestone, climbing to the coveted number one spot on Link Up TV’s “Hottest Mixtapes” chart. This achievement didn’t just boost his visibility; it showcased his distinctive approach to music – one that seamlessly blends melodic vocals with trap wave production and thoughtful lyricism.

April 5, 2025, saw the release of Ginga C’s latest EP, “The Next Chapter,” under his Modern Day Hippie Music label. This compact but impactful collection spans just ten minutes across four carefully crafted tracks. The EP features collaborative efforts with artists Lankz Beats, E.N.D.S., and Chief Reck, showcasing Ginga’s ability to work seamlessly with other talents while maintaining his signature sound. Fans can follow updates about the EP and other releases on his official website.

The track listing includes the smoke-out vibe of “Bentley,” the confident swagger of “Money For Real,” the motivational “Working,” and an additional remix of “Money For Real” that brings new perspective to the original with Chief Reck. A few music videos for his tracks and some behind the scenes visuals can be found on his YouTube.

When discussing musical influences, Ginga C cites artists like Wiz Khalifa, Curren$y, and Larry June, appreciating their jazz-influenced style and laid-back approach to hip-hop. Their motivational themes and sophisticated production particularly resonate with his artistic vision. This influence shines through in his popular tracks like “Started Out,” “Cough Cough,” “Payroll,” and the aspirational “Fresh Like a Millionaire.”

Currently splitting his time between two ambitious projects – a collaborative EP with a new producer and an independent solo venture – Ginga C’s work ethic remains unmatched. His Facebook plans to keep fans updated on these developments, while his X (Twitter) feed offers real-time insights into his creative process.

Fans can look forward to the music video for “Money For Real” dropping on April 25, 2025. Meanwhile, fans can catch him in Brixton on May 3rd, with a special secret show planned for May 31st – details for both available on his website.

The Next Chapter” EP represents more than just new music; it symbolizes a comprehensive artistic renewal, complete with fresh imagery and renewed creative energy. Through his music, Ginga C continues to offer listeners something increasingly rare in today’s music scene: authentic inspiration wrapped in sophisticated production and genuine emotion.

When asked what he hopes listeners get from his music, Ginga C keeps it straightforward: “Inspiration, a good uplifting mood and something to chill / smoke to, no matter the emotion your feeling.” This authentic approach has helped him build a devoted following that continues to grow with each release.

As Ginga C’s journey unfolds, one thing becomes increasingly clear: his commitment to authentic expression and artistic growth remains unwavering. Whether through the raw energy of his live performances or the polished production of his studio work, he continues to push boundaries while staying true to his artistic vision.

Stream “The Next Chapter” EP on all major platforms and follow Ginga C’s socials for updates on upcoming shows and releases.

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Twin Influencers Transform Modeling Fame Into Thriving Business Empire

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Credit @instagram

Few success stories capture the essence of modern entrepreneurship quite like that of Lauren and Katie Hamden. The twin sisters have transformed their modeling career into a thriving online empire, with industry insiders suggesting their monthly earnings from social media and business ventures place them among the top-earning influencers in the industry.

The 23-year-old identical twins have carved out their own corner of the internet with a substantial following across multiple platforms. Their growing digital footprint spans both Snapchat and Instagram, where they’ve built their brand through a mix of modeling content and lifestyle updates. Industry experts point to their combined follower count of over a million across platforms as evidence of their significant online presence.

Many industry analysts following influencer success stories point to the Hamden sisters as standouts in their field. Their income streams are diversified across content creation, modeling work, and various business endeavors. The twins have opted for a collaborative approach to their business, sharing revenue while maintaining their separate social media identities.

“If we didn’t have each other, our success wouldn’t be as profitable or fun,” the sisters noted in a recent public statement. “We usually decide together what work to take on, which gets us both excited for the project.”

While their professional lives are deeply intertwined, the twins have recently begun charting their own unique paths forward. Lauren has been developing a fashion line, while Katie has been focusing on music production. “We really want our fans online to see what we’re capable of,” they shared through their social platforms. “We love modeling and excel at it, but we have even more passions and can’t wait to share more about what we’re doing.”

Many followers have noted the twins’ striking appearance, particularly their piercing blue eyes, drawing natural comparisons to British supermodel and actress Cara Delevingne. Their social media posts consistently generate substantial engagement, with their comment sections often overflowing with observations about their distinctive features.

As they look to the future, the Hamden twins aren’t content to rest on their laurels. They’ve set their sights on expanding their influence well beyond the bounds of modeling and social media. Given their track record so far, industry experts suggest they might have the potential for broader mainstream recognition as they continue developing their individual creative projects while nurturing their successful partnership.

Their journey shows how influencers can transform online popularity into lasting business success. Through strategic brand building and consistent engagement with their audience, the Hamden twins continue to expand beyond traditional modeling work into broader business ventures.

“The Hamden twins exemplify a new generation of entrepreneurs,” says social media analyst Maria Rosen. “They’ve shown that authentic connection combined with business sense can create something truly sustainable in the social media space.”

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A Candid Conversation with Innovative Artist Sapien Medicine

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Sapien Medicine

Close your eyes and listen. Really listen. Beyond the everyday noise lies a realm where audio becomes something more—a space where frequencies can heal, transform, and evolve consciousness itself. This is where you’ll find Sapien Medicine, whose work has captivated over millions on YouTube and continues to expand across Spotify, Apple Music, Amazon Music, and Beatport. Their creations exist in that precise moment where ambient music meets energetic transformation.

Since its inception in 2011, this fascinating audio project has challenged listeners to think differently about music’s potential. What started as an experimental venture has blossomed into something much more significant. In this candid conversation, we delve into the philosophy, evolution, and creative process that makes Sapien Medicine unique.

First off, how would you describe your music to someone who’s never heard it before?

To a first-time listener, I’d describe Sapien Medicine’s music as something that feels like more than music. Don’t expect traditional songs with structure or lyrics. Many tracks are ambient, meditative, or gently melodic, designed more for immersion than entertainment. Some sound futuristic or cosmic, others feel earthy and healing. But all of them carry an energetic undercurrent that feels like it’s working on you.

That’s intriguing. Could you explain what exactly Sapien Medicine is?

What we’re doing here is really bringing together different worlds—science, spirituality, energy work—and creating something that takes listeners on a journey. It’s audio-based, but it’s designed to work on multiple levels… to help evolve not just your body, but your mind and soul too.

Was there a specific moment when you realized music could be more than just sound?

That moment of realization really came with the creation of my first album, ‘Tuath Dé‘. I didn’t just want to make music—I wanted to craft an energetic experience that told a story. Each track is like a chapter in a journey: from the hopeful arrival of the Tuath Dé, to their retreat into the sídhe mounds after defeat, and finally, to the mysterious and transformative realm of the Otherworld. It wasn’t just about sound—it was about capturing emotion, history, and movement through energy.

What’s your hope for listeners when they experience your art?

Sometimes, it’s just about that deep sigh of relief. A track that brings your nervous system back online, quiets the noise, and reminds you that you’re more than the chaos around you. People listen because they believe there’s more to reality than meets the eye—and more to healing and evolution than what we’ve been taught. Sapien Medicine offers a way to explore that ‘more’.

If someone’s new to your work, where should they start?

Depths of your Soul‘ from ‘Album 4’ is incredibly nostalgic to me. It’s about a deep appreciation of your entire being and by extension the world. The ‘Angelic Blessings‘ album has 12 tracks, with each track inviting a personal blessing and guidance. And ‘The Flow‘ focuses on Chi Environment Saturation. These are great all-day repeat kind of tracks.

I’ve noticed your recent albums have quite a different feel. What inspired that shift?

The last few albums were inspired by Cartridge1987 and Waveshaper so it’s more like boss battles in old video games. I absolutely enjoy the nostalgia of it. I suppose it is definitely a tribute to childhood and an anthem for the future. But other than the few experimental albums, I think the sound always shifts back to lofi and jazz.

Your creative output is remarkably consistent. How do you stay in that creative flow?

I think you need to allow yourself to be inspired, also getting into the flow as Rick Ruben calls it, is a great way to let the ideas pour out and come to life. I have reached a point where I am absolutely enjoying what I do, I love living in that creative space. I enjoy waking up and just getting into that zone and going all out in creation. I think, enjoy what you do. Then work becomes play, an exciting enjoyable thing.

Looking Ahead

Perhaps what’s most striking about Sapien Medicine isn’t the growing collection of works or the upcoming jazzy easy-listening album—it’s the quiet reminder that music can still surprise us. In a world overflowing with algorithmic playlists and manufactured hits, here’s an artist who has found that delicate space where sound becomes something sacred, something healing.

We often forget that our ancestors understood music as medicine, as magic, as a doorway to other worlds. Listening to Sapien Medicine’s work, you get the sense that maybe they weren’t so far off after all. Maybe there’s still something in the vibrations of sound that can touch the deepest parts of who we are—if only we remember how to listen.

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