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Alex Hormozi Won’t Stop Until He Changes How We Think About Business

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Success often comes to those who learn to embrace discomfort and uncertainty. Few embody this principle better than Alex Hormozi, whose journey from struggling entrepreneur to business mogul offers a masterclass in resilience and strategic growth. The first-generation Iranian-American has reportedly built a business empire worth millions as of 2025, achieving this milestone while still in his early thirties.

Hormozi’s path to success wasn’t exactly handed to him on a silver platter. Back in 2013, he took the plunge and launched United Fitness, his first brick-and-mortar venture. Within just three years – while most of us were still figuring out our career paths – he’d expanded to six locations before selling them off to dive into the business turnaround world.

There’s something almost restless about Hormozi’s approach. After his initial success, he spent two years breathing new life into over 32 struggling brick-and-mortar businesses. He didn’t reinvent the wheel each time – he simply applied the same model that had worked wonders for his own locations.

The real game-changer came in 2016 when Hormozi founded Gym Launch, a licensing model that became something of a lifeline for struggling gym owners. The company didn’t just offer advice – it delivered a comprehensive system for marketing, sales, and member retention. Before long, Gym Launch had spread like wildfire, reaching over 4,500 gyms across 13 countries.

In what must have been a pretty decent day at the office, Hormozi reportedly sold a majority stake in Gym Launch for tens of millions in 2021. This wasn’t just a payday – it was validation of his business acumen and opened doors for his next chapter.

Never one to put all his eggs in one basket, Hormozi co-founded several other ventures along the way. There was Prestige Labs, a sports nutrition company, and ALAN (Artificial Lead Automation & Nurture), a software company designed to streamline customer acquisition for brick-and-mortar businesses.

2020 saw Hormozi establish Acquisition.com, which has become his main focus. The holding firm invests in promising businesses across various sectors and is rumored to generate substantial annual revenue. Rather than casting a wide net, Hormozi focuses on what he calls “asset-light, high cash flow, sales-focused service and digital products businesses.”

More recently, he’s expanded his portfolio to include Skool.com, becoming a co-owner of this community platform that offers personal development courses. In a sign of the times, 2025 has seen him diving deeper into AI ventures while building out his educational content platform.

If you’re looking for insight into Hormozi’s business philosophy, it boils down to a few key principles that might seem counterintuitive in our “diversify or die” culture. He believes in mastering one revenue stream before branching out, maintaining surprisingly high profit margins (reportedly around 80% in his portfolio companies), and implementing systematic scaling approaches rather than growing for growth’s sake.

He’s perhaps best known for his expertise in customer acquisition and creating “high-ticket offers” – a strategy he unpacks in his bestselling book “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No.”

Of course, it wouldn’t be 2025 without a substantial social media presence. Hormozi has built quite the following across YouTube and Instagram, where he shares no-nonsense business advice to millions. His podcast, “The Game,” has become a go-to resource for entrepreneurs looking to scale their businesses. All told, these content channels reportedly bring in millions annually – not bad for what some might consider a side hustle.

What’s particularly refreshing about Hormozi is his commitment to giving back. He’s publicly pledged to donate substantial sums to charity during his lifetime – a promise that seems increasingly achievable. His philanthropic efforts focus primarily on education access and fostering entrepreneurship in underserved communities. Through the Hormozi Foundation, he works to improve education access across the United States, and he serves on the boards of directors for Code Nation and LAUSD Innovation Zone.

In a revealing conversation with financial guru Dave Ramsey, Hormozi shared a philosophy that seems to drive everything he does: “You’re always going to get higher returns on investing in your own education, your own skill sets, compared to any stock market.” This belief apparently stems from his father’s experience fleeing Iran during the 1979 revolution with just $1,000 but armed with a medical degree – education being the one thing that couldn’t be taken away.

Hormozi isn’t just building businesses – he’s on a mission to transform how we think about entrepreneurship itself. His contrarian approach challenges conventional wisdom about growth, investment, and what constitutes a “good” business model. Through his content, investments, and mentorship, he continues to push entrepreneurs to question assumptions and focus on what truly works, not what everyone else is doing. If his track record is any indication, we’d all do well to pay attention to what he says next.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

Business

Miixed Realities Proves Medical Billing Doesn’t Have to Be a Black Hole

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Miixed Realities

For most clinics, the revenue cycle feels like throwing money into a void. Claims go out, denials pile up, and thousands of dollars sit in accounts receivable while practices wonder what’s actually happening. It’s a problem Gianni Gonzalez heard about repeatedly before founding Miixed Realities.

The company started from a conversation with a doctor in Hawaii who described the same billing headaches Gonzalez kept hearing from practices nationwide. Different states, different specialties, same struggle. “Patient care was never the problem. Billing was,” Gonzalez says. What clinics needed wasn’t more software. They needed experienced people who actually knew how to work claims from start to finish.

That’s where the company comes in. Miixed Realities, a leading medical billing office in El Paso, Texas, places HIPAA-certified, US-based billers directly inside a clinic’s existing electronic health records system and manages the full revenue cycle. Every claim runs through an in-house AI verification system before submission, and denied or unpaid claims get actively worked until they’re resolved. The pricing is straightforward: $5 per processed bill plus 6% of successfully recovered claims. No setup fees, no monthly retainers, no long-term contracts.

The company reports strong results. According to Miixed Realities, one pediatric clinic recovered $60,000 in just two weeks, and practices typically see 30% higher collections within weeks of onboarding. More than five practices have replaced their offshore teams with the company’s US-based billers. Miixed Realities integrates with over 50 practice management systems, including AthenaHealth, Kareo, Epic, and Cerner, and says it can have a practice up and running within 48 to 72 hours.

What sets them apart from offshore providers, according to the founder, is attention to detail and direct communication during US business hours. The company maintains 95-98% clean-claim rates and processes claims within 24 hours. Clients get full visibility through a real-time dashboard that tracks pending submissions, approved claims, denial statuses, and recovered revenue.

Miixed Realities is expanding its internal verification technology and onboarding specialty-specific billing teams. Practices nationwide can request a full audit to see exactly where revenue is being missed. It all goes back to that initial realization: clinics shouldn’t lose revenue because of preventable billing issues. With the right people and systems, they don’t have to.

Learn more at Miixed Realities or connect on LinkedIn and Instagram.

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Inside the Amazon Reinstatement Process: The aSellingSecrets Approach

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When an Amazon seller account is suspended, confusion often sets in immediately. Automated messages, vague policy references, and limited communication channels make it difficult for sellers to understand what went wrong, let alone how to fix it. aSellingSecrets was created to bring clarity and structure to this process through a methodical approach to Amazon account reinstatement.

The reinstatement process at aSellingSecrets begins with a comprehensive account audit. Instead of responding directly to Amazon’s first notification, the team reviews seller performance metrics, historical warnings, prior appeals, listing activity, and operational workflows. This deeper analysis helps identify not only the stated reason for suspension, but also contributing factors that Amazon may not explicitly mention.

Once the root causes are identified, the team develops a tailored reinstatement strategy. This strategy is not limited to a single appeal submission. It includes corrective actions, operational adjustments, and communication sequencing designed to align with Amazon’s internal review process. The goal is to demonstrate accountability, compliance awareness, and long-term risk reduction, factors Amazon consistently prioritizes during reinstatement reviews.

A key component of the aSellingSecrets process is professional appeal creation. Each appeal is written with precision, focusing on facts rather than emotion. Clear explanations, structured corrective measures, and forward-looking prevention steps are combined to present a strong, credible case. This approach avoids common mistakes such as over-explaining, assigning blame, or submitting incomplete responses.

For complex or prolonged cases, aSellingSecrets leverages its professional attorney network in both the U.S. and EU. Legal insight is especially valuable in cases involving intellectual property claims, repeated suspensions, or compliance escalations. This added layer of expertise strengthens appeals and ensures alignment with regional regulations, and with 97% Success Rate on across all-time appeals.

Throughout the process, sellers are kept informed with realistic expectations. Reinstatement is rarely instant, and timelines can range from weeks to several months depending on the severity of the issue. aSellingSecrets emphasizes consistency and persistence, continuing to refine and submit responses when necessary until Amazon reaches a final decision.By combining structured analysis, strategic communication, and professional expertise, aSellingSecrets has built a reinstatement process designed for long-term success. Rather than offering quick fixes, the agency focuses on restoring seller accounts in a way that reduces future risk and helps businesses move forward with confidence.

(888) 503-1388
customercare@asellingsecrets.com
business@asellingsecrets.com
www.asellingsecrets.com

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Young Romanian Entrepreneur Explores Lisbon’s Thriving Startup Scene

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André Marquet & Darius Borda

There’s a certain kind of clarity that comes from stepping outside your comfort zone. For Darius Borda, a young Romanian entrepreneur, that moment arrived in Lisbon, where he spent months collaborating with André Marquet, founder and CEO of Productized. What started as an exploration of Portugal’s tech ecosystem turned into something more concrete: the groundwork for his next business venture.

Borda didn’t just observe. He participated. He got involved in startup accelerators, the Productized Conference, the EUDIS Defence Hackathon, and the Lisbon GenAI Meetups, an exclusive community of AI specialists. It’s the kind of immersive experience that can’t be replicated from a distance.

André Marquet

“I came to Lisbon curious about entrepreneurship,” Borda said. “I left with new connections and the confidence to take the leap on my new business venture. Collaborating with André Marquet and being surrounded by people creating and launching their ideas was the best kind of learning.”

The collaboration worked both ways. Marquet found value in Borda’s IT management background and business instincts. “Collaborating with Darius Borda has been highly valuable,” Marquet noted. “His IT management expertise was essential to the organization of the Productized Conference, and his strong business acumen enabled meaningful deep-dives into entrepreneurial opportunities of mutual interest.”

Darius Borda

Beyond the formal events, the real work happened in conversations about defence tech, entrepreneurship, and early-stage startup ideas. Those discussions haven’t ended. There’s talk of future collaborations, though nothing’s set in stone yet.

The experience gave Darius Borda something he didn’t have before: a clearer sense of what’s next and the foundation to build on it. Sometimes that’s what you need. Not answers, just enough clarity to start.

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