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ViaDerma: Expanding Innovative Transdermal Technology Solutions to $366 Billion Global Markets

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In the ever-evolving world of medicine, innovations are constantly emerging to improve patient care and outcomes. One such breakthrough comes from ViaDerma, a pharmaceutical company that has developed a groundbreaking transdermal delivery technology by transforming oral medications into potent topical ointments for rapid, targeted results.

Founded in 2014 by Dr. Christopher Otiko, ViaDerma is committed to providing advanced solutions to the healthcare industry for wound care treatments and a variety of infectious skin diseases, while targeting several global markets worth over $366 billion and growing.

In this exclusive interview, we delve into the secrets behind ViaDerma’s cutting-edge technology, the unique features of their lead product, Vitastem Ultra, and the company’s plans for expanding its impact on global markets.

Interview with ViaDerma’s CEO, Dr. Christopher Otiko

What industries do you license your transdermal technology to?

We currently offer our proprietary transdermal technology licensing to leaders within the pharmaceutical, wound care, pet care, and cosmetics industries. Our wound care and infectious skin disease solutions are targeted to helping hospitals, surgery centers, nursing homes, wound care facilities, to veterinarians, sports injuries, and more treat and heal infectious skin diseases to surgical & diabetic wounds too.

What makes your product offerings so special?

A few things, but it’s really all about the chemistry. You see, unlike pretty much all known antibiotics that primarily use what’s referred to as a chemical “mechanism of kill” only, whereby the antibiotic attempts to kill the bacteria slowly by applying more and more of the medicine over a period of time as it is taken as prescribed, whether it’s topical or orally administered. Although this method can be somewhat effective, it takes much longer to perform. Unfortunately, this process allows for bacteria to evolve and develop a resistance to the medicine.

This is where our proprietary transdermal technology behind a product like Vitastem Ultra is different, in that is uses both a chemical and a physical mechanism to fight and kill pathogens. The physical mechanism of kill is a key feature of Vitastem’s strength.

What are a few key product differentiators?

There are many, but here are a few of them…

  • Vitastem Ultra is the only antibiotic in the world that kills with both a physical and chemical mechanism, giving it a unique ability to defeat drug resistant bacteria.
  • Vitastem Ultra kills all known bacteria it has ever been tested against, including common antibiotic-resistant MRSA (flesh-eating bacteria) and Staph Infection.
  • Vitastem Ultra has saved countless patients from amputations, while helping to reduce their hospital stays and increase their life expectancy.
  • Vitastem Ultra has a unique ability to heal and regenerate tissue unlike any other medication on the market.
  • Vitastem Ultra is safe to use for any age group. It’s a Class-1 medical product (in the safest of medical categories) and available for over the counter (OTC). Plus, being a topical antibiotic, it will not harm the kidneys or the good bacteria in the stomach, unlike oral antibiotics.

How did you get started in the medical field?

I got my BS in Biochemistry at Ilorin University in Ilorin, Nigeria. After that, I went on to get my master’s degree in Biochemistry at Oklahoma State University, Stillwater OK. Then, I went on to attend what was then called the California College of Podiatric Medicine in San Francisco, CA where I obtained my Doctor of Podiatric Medicine degree.

Where did you grow up?

I was born in Nigeria, but I left there when I was about 3 years old. I was raised in London, England and lived there until I was 14. I then moved back to Nigeria where I lived for about 8 more years. While deciding to go chase the “American Dream,” I ended up moving to the US when I was 22 to attend graduate school.

How does ViaDerma plan on penetrating your target global markets?

We’re already pretty active in doing so with targeting our solutions to wound care networks nationwide, along with pursuing opportunities with many hospitals, surgical centers, and universities too. We are in the process of ramping up sales staff and recently hired a top marketing agency to help with brand development and growing the business online too.

The Next Steps for ViaDerma

ViaDerma is revolutionizing the treatments for infectious skin diseases and wound care through its innovative transdermal delivery technology system. The company’s lead product, Vitastem Ultra, boasts numerous unique advantages, including its dual chemical and physical mechanisms of action, its ability to kill all known bacteria it has been tested against, and its skin tissue regeneration capabilities.

With a growing commitment to providing advanced solutions to a wide range of industries, including pharmaceuticals, wound care, pet care, and cosmetics, ViaDerma is poised to make a significant impact in several global markets. In addition to these markets, ViaDerma recently announced they will be unveiling a far more advanced hair regrowth formula, Nupelo, which will compete with leading brands on a global scale in 2023. Nupelo will use 5% minoxidil as the active ingredient, along with ViaDerma’s proprietary transdermal delivery system, as they feel this will be the most advanced hair restoration product on the market soon. Not only will it help people reduce their hair falling out, but it will also help regrow their hair too.

The company’s founder, Dr. Christopher Otiko, brings a wealth of experience and passion to the field, with a focus on improving patient outcomes and reducing the risk of complications such as amputations. As ViaDerma continues to grow, it aims to penetrate its target global markets by partnering with wound care networks, hospitals, surgical centers, and universities.

By expanding its sales staff and collaborating with a top marketing agency, ViaDerma is well-positioned to transform the landscape for treating infectious skin diseases and wound care on a global scale.

By offering a powerful, effective, and safe alternative to traditional antibiotics, ViaDerma has the potential to change the way we approach treating skin infections and wounds, especially antibiotic-resistant bacteria like MRSA (flesh-eating bacteria) and staph infection, which are common HAIs (healthcare-acquired infections) that results in millions of needless infections, hundreds of thousands of deaths, and billions of dollars in excess costs to healthcare.

This innovative company is not only pushing the boundaries of current medical technology, but it is also committed to improving the lives of countless patients worldwide. With its unique transdermal technology and dedication to excellence, ViaDerma is quickly becoming an essential player in the future of medicine and health care for billions.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

Business

Young Romanian Entrepreneur Explores Lisbon’s Thriving Startup Scene

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André Marquet & Darius Borda

There’s a certain kind of clarity that comes from stepping outside your comfort zone. For Darius Borda, a young Romanian entrepreneur, that moment arrived in Lisbon, where he spent months collaborating with André Marquet, founder and CEO of Productized. What started as an exploration of Portugal’s tech ecosystem turned into something more concrete: the groundwork for his next business venture.

Borda didn’t just observe. He participated. He got involved in startup accelerators, the Productized Conference, the EUDIS Defence Hackathon, and the Lisbon GenAI Meetups, an exclusive community of AI specialists. It’s the kind of immersive experience that can’t be replicated from a distance.

André Marquet

“I came to Lisbon curious about entrepreneurship,” Borda said. “I left with new connections and the confidence to take the leap on my new business venture. Collaborating with André Marquet and being surrounded by people creating and launching their ideas was the best kind of learning.”

The collaboration worked both ways. Marquet found value in Borda’s IT management background and business instincts. “Collaborating with Darius Borda has been highly valuable,” Marquet noted. “His IT management expertise was essential to the organization of the Productized Conference, and his strong business acumen enabled meaningful deep-dives into entrepreneurial opportunities of mutual interest.”

Darius Borda

Beyond the formal events, the real work happened in conversations about defence tech, entrepreneurship, and early-stage startup ideas. Those discussions haven’t ended. There’s talk of future collaborations, though nothing’s set in stone yet.

The experience gave Darius Borda something he didn’t have before: a clearer sense of what’s next and the foundation to build on it. Sometimes that’s what you need. Not answers, just enough clarity to start.

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Leading With Purpose: How Dr. Rasheda Jackson is Redefining Success for Women in Business

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Dr. Rasheda Jackson

Dr. Rasheda Jackson, crowned the 2025 Ms. Woman Entrepreneur International, is an award-winning author, serial entrepreneur, and international speaker whose work continues to redefine what it means to lead with purpose. As the Founder of RJ Enterprises and Owner of Be Free Tax and Business Consulting, a firm that has thrived for over 17 years, she has built an empire grounded in empowerment, integrity, and transformation. In addition to leading her own companies, Dr. Jackson serves as the COO for a multimillion dollar brand, providing strategic oversight that fuels continued growth and innovation as well as fractional Exec for 2 others.

Her literary accomplishments include authoring over eleven books, contributing to anthologies, and publishing numerous e-books such as Empowered by His Purpose and What to Do While You Wait. Her voice and expertise have been featured in Voyage Miami, Inspire Magazine, Unique Access, Canvas Rebel, and platforms like Womanish on Urban.TV and the Amazon documentary Dumpster Diving.

What sets Dr. Jackson apart is her authenticity. Having risen from the challenges of teenage parenthood to the heights of international recognition, she embodies resilience and leadership in action. She uses her platform to inspire others, particularly women, to exceed boundaries, embrace confidence, and build businesses rooted in faith and strategy. Her story proves that where there is vision, discipline, and divine purpose, transformation is not only possible but inevitable.

Beyond her professional accomplishments, Dr. Jackson is a devoted mother and grandmother whose faith and family remain at the core of her mission. She believes that success without service is incomplete, and her companies reflect that conviction. Whether she is coaching entrepreneurs through RJ Enterprises or guiding business owners through Be Free Tax and Business Consulting, her purpose remains the same: to help others achieve true freedom through knowledge, structure, and strategy.

With an expanding global influence, Dr. Jackson continues to be a leading voice in business empowerment, blending education, innovation, and faith to help others build lasting legacies that honor their purpose and potential.

Building a Business That Sets People Free

Be Free Tax & Business Consulting stands out because it was built with a mission far beyond numbers. It is about freedom, education, and second chances. I founded the company to create real opportunities for single parents, veterans, and individuals who needed a fresh start. That purpose-driven foundation still guides everything we do today.

Unlike traditional tax firms that focus only on compliance, Be Free Tax blends financial expertise with holistic business consulting. We help entrepreneurs build strong structures, maintain financial health, and position themselves for long-term growth, not just tax season survival. Our goal is to make business ownership accessible, profitable, and sustainable for everyday people.

Education is at the heart of our model. We do not just prepare taxes; we teach clients how to understand them. Through workshops, e-books, and personalized consultations, we empower business owners to make informed decisions that increase profit and reduce stress. This commitment to teaching creates confident clients who know how to keep more of what they earn.

What also makes us different is our heart. Be Free Tax is built on empathy, integrity, and innovation. We combine cutting-edge systems and technology with genuine care and transparency. Our clients know they are not just a number; they are part of a community built to grow and thrive together.

At Be Free Tax, success is not defined solely by financial results but by the freedom and confidence our clients gain. That is what makes us unique. We do not just handle taxes; we help people and businesses be free.

Standing Out in a Crowded Market

In an industry where everyone promises expertise, I differentiate Be Free Tax & Business Consulting by leading with purpose, education, and authenticity. My company was never built just to prepare taxes; it was built to help people create freedom. From single parents and veterans to individuals seeking a second chance, my mission has always been to empower others to build wealth and independence through knowledge and structure.

What sets Be Free Tax apart is that we do not just execute services, we educate. I believe an informed client is an empowered client, so we provide workshops, resources, and one-on-one consulting that teach business owners how to understand their finances, maximize profits, and stay compliant. That commitment to education builds trust and long-term success, not dependency.

I also differentiate my brand through authenticity. I am transparent about my journey, the lessons learned, and the systems that work. People connect with honesty, and that human touch is what makes our firm relatable and reliable. Clients do not just see us as accountants, they see us as partners in their progress.

Technology plays a key role as well. While many firms rely solely on automation, we combine innovative systems with personal service. This balance allows us to be efficient without losing the relationship-driven experience that clients value most.

Finally, I focus on building community. Be Free Tax is not just a company, it is a movement centered on freedom, growth, and second chances. By creating spaces for entrepreneurs to connect and learn together, we extend our impact far beyond the office.

Lessons in Leadership

Running a business has taught me that leadership is less about control and more about capacity, the capacity to adapt, to listen, and to lead with vision even when the path is not clear. Over the years, I have learned that every obstacle in business reveals a lesson in leadership, and every challenge is an invitation to grow stronger, wiser, and more strategic.

The first lesson is that people come before profit. True success happens when you invest in your team, your clients, and your community. Building relationships rooted in trust, communication, and shared purpose will always produce sustainable results.

Second, I have learned the power of resilience and adaptability. Markets shift, systems change, and seasons evolve, but a strong leader remains flexible while staying grounded in their values. Leadership requires the ability to pivot without losing direction.

Third, I have learned that vision is the anchor. A leader must consistently cast the vision, communicate it clearly, and align others with it. Without vision, strategy becomes motion without meaning.

Finally, I have learned that leadership is stewardship. It is about managing not only resources but also influence, using your platform to empower others and create opportunities. Every decision should advance both purpose and people.

These lessons have shaped my leadership philosophy: lead with clarity, serve with integrity, and grow through every challenge. The greatest leaders are not those who avoid difficulty, but those who transform it into direction.

The Power of Coaching and Clarity

When I started my first business, I learned quickly that passion without guidance can lead to burnout. Having a coach is not just helpful, it is essential. Every entrepreneur needs someone who can see the full picture, ask the right questions, and help turn vision into strategy. That is why I believe so deeply in coaching, because I have seen how it changes lives and accelerates success.

Through Be Free Tax & Business Consulting and RJ Enterprises, I have had the privilege of coaching countless entrepreneurs who started with a dream but needed direction. A good coach helps you avoid the pitfalls that stall so many startups, from choosing the wrong structure to mishandling finances or skipping foundational steps. Coaching bridges the gap between inspiration and execution.

As a strategist, I do not just tell people what to do, I help them understand why it matters. My approach focuses on clarity, accountability, and mindset, because success in business starts with how you think. The right coach helps you see beyond today’s challenges and prepares you to build something sustainable for the future.

Entrepreneurship can be lonely, but coaching creates connection. It provides the support, structure, and wisdom every new business owner needs. I always tell my clients: you do not have to figure it out alone.

A coach is not an expense; it is an investment in your growth, confidence, and clarity. With the right guidance, you do not just build a business, you build a legacy.

A Season of Growth and Expansion

The past three months have been a powerful season of expansion and impact. I have poured my experience, strategy, and heart into creating resources that help entrepreneurs build businesses that truly work.

I officially launched my new group coaching program, “10 Steps to Start a Business That Works,” a hands-on experience designed to help aspiring entrepreneurs move from idea to execution with clarity and confidence. This program brings together everything I have learned from nearly two decades in business, practical tools, accountability, and mindset shifts that turn vision into results. It is more than coaching; it is a blueprint for freedom and foundation.

Alongside the program, I released my latest book by the same name, 10 Steps to Start a Business That Works, which serves as both a guide and a companion for those ready to take bold action. Every page reflects my belief that business success begins with strategy, structure, and the right mindset.

And because I believe growth does not stop at business, it begins within, I am also preparing for my upcoming 2026 retreat titled Business Minding: Resetting the Mind to Move into MORE. This retreat will be a transformative experience focused on mental renewal, spiritual alignment, and strategic clarity for leaders ready to elevate to their next level.

For those who want a preview of the movement, my new masterclass is now live at SolidBizStart.com, offering a front-row look at the principles that have built my businesses and guided countless others toward success.

This season is about stepping boldly into MORE, more purpose, more alignment, and more freedom.

What’s Next for Dr. Jackson

In the next couple of months, the 10 Week Cohort will officially begin, and I could not be more excited. This immersive experience will guide entrepreneurs step by step through launching, structuring, and scaling their businesses. Everyone can join the waiting list or learn more at SolidBizStart.com.

Contact Information

Email: drrasheda@iamrasheda.com
Websites: www.befreetax.com and www.iamrasheda.com
Facebook: https://www.facebook.com/rashedaj2
Instagram: @befreetax
LinkedIn: linkedin.com/in/DrRashedaJackson
Skool: https://www.skool.com/business-skool

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HundRoses Is Building a Dating App Where You Can’t Message Anyone Without Proving You’re Real

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HundRoses

Online dating has a trust problem. You match with someone, start a conversation, and three messages in you’re wondering if you’re talking to the person in the photos or someone running a script from a call center overseas. Fake profiles, catfishing, bots posing as humans. It’s exhausting. HundRoses, a dating platform in development for Canadian and American users, has a straightforward solution: make people prove they’re real before they can send a single message.

Here’s how it works. You can browse profiles without any verification, scroll through potential matches, and get a feel for the app. But the moment you want to actually talk to someone, verification is required. It’s a hard line that most dating apps won’t draw, but HundRoses is prioritizing safety over convenience.

The verification requirement only for messaging is smarter than forcing everyone through it upfront. People want to explore before committing, and there’s no point making someone verify their ID just to see if the app even has users in their area. But once you’re interested enough to reach out, proving your identity becomes part of the process. It’s the difference between casual browsing and genuine engagement.

HundRoses

This approach directly addresses what makes online dating feel unsafe for a lot of people. Women deal with harassment, fake accounts, and people who aren’t who they claim to be. Men waste time talking to bots or scammers. Everyone’s been ghosted by someone who was probably never real in the first place. Verification raises the floor. If someone has to verify their identity to message you, you know there’s an actual human on the other end. That baseline level of accountability changes how people interact from the first conversation.

The platform calls itself a dating app “built around respect and trust,” and the verification system backs that up. It’s not just a tagline or marketing language. It’s baked into how the app functions at its core. You can’t operate anonymously when it comes to making connections, which changes the dynamic from the start. There’s a real person behind every message, and both people know it.

HundRoses is launching in Canada and the USA, targeting North American singles who are tired of the same recycled experiences from Match Corporation’s family of apps. They’re currently offering early access to VIP members while the platform’s still in development, building a user base that values verified connections over anonymous browsing. The focus on Canadian and American markets gives them a contained launch to refine the experience before considering expansion.

The verification barrier separates people who are serious about meeting someone from those who just want to browse without accountability. For users fed up with fake profiles and dead-end conversations, that barrier is exactly the point. It filters out the noise before it even starts.

Dating apps have spent years trying to make everything as frictionless as possible, removing any obstacle between swiping and messaging. HundRoses is adding friction back in, but only where it matters. Browse all you want, but if you’re going to reach out to another person, you’re doing it as yourself.

Learn more at HundRoses.com or follow their development on Instagram, Facebook, X, and LinkedIn.

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