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Awakening Through Music: An Interview with Tryphon Evarist

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When Vitaly Bulavin, creator of the entrepreneurial training program “Space for Development”, traveled with his team to Tanzania, he met musician Tryphon Evarist at the Sauti za Busara festival — one of the key components of the training program. Tryphon’s performance deeply impressed Vitaly and the entire team, inspiring them to share this remarkable musician’s talent with the world, beginning with the release of his debut album. Vitaly and his group of participants raised the necessary funds, and in May 2025, Tryphon’s debut album AMKA was released.

Since 1991, Vitaly Bulavin has been leading programs aimed at developing entrepreneurial capacity in individuals and organizations. He is the author of the training program “Openness to the New”, launched in 2003 at the request of a major company and later conducted in Moscow, Kenya, Tanzania, and several European cities. He also founded the initiative “ART for Management” — exploring what entrepreneurs can learn from artists.

Vitaly graduated from the Moscow Institute of Fine Chemical Technology, later studied entrepreneurship at the Moscow School of Management, and completed internships in the USA, Japan, and Germany. In 1991, he founded the business school “Arsenal Managers’ School”, which he successfully sold in 2010 — completing the full cycle from business creation to sale.

What follows is our conversation with Tryphon Evarist about his journey, inspirations, and the meaning of AMKA.


Q: Could you tell us a bit about your background and your professional path in music?

A: “I grew up in Kizimbani, a village in Zanzibar, surrounded by music and traditional arts. In 2013 I joined the Dhow Countries Music Academy, where I studied accordion, qanun, drums, dance, and theory. After graduating with a diploma and ABRSM Grade 5 in Music Theory, I stayed on as a teacher. Today I’m the Artistic Director at DCMA — which means I spend my days performing, composing, and guiding young musicians.”

Q: How did you first come to songwriting and performing?

A: “Honestly, it all started with learning from my teachers — masters of instruments like the accordion and qanun. Soon after, I began playing at festivals such as Zanzibar International Film Festival and Sauti za Busara. From there, the journey just kept growing — I was lucky to perform in Kenya, Switzerland, Uganda, the UAE, and even the Comoros.”

Q: What inspires you the most in your creative process?

A: “For me, inspiration comes from the tradition itself. Taarab is part of who I am, and I feel responsible to keep it alive while also letting it grow. I love mixing Swahili heritage with modern sounds, finding new ways to express it. And I always remind myself — commitment, hard work, teamwork, and believing in yourself can take you anywhere.”

Q: Can you tell us about your team — who is beside you on this journey, and what role do they play?

A: “My team is really the community at DCMA and the ensembles I work with. On stage, it can be up to 14 people — singers, guitar, violin, saxophone, keyboards, accordion, qanun, drums. Each person adds their own voice and energy. It feels like a family that carries Swahili music forward together.”

Q: What are your current projects, concerts, or events you’re preparing for?

A: “The biggest news is my debut album AMKA, which came out in May 2025. Before that, I had released a few singles — Pambana, Sofia, Maneno Ya Kuambiwa, Nitakuoa, and Mbalamiago. And just recently I was back at Sauti za Busara, which is always special — it’s like performing at home, but with the whole world watching.”

Q: Your debut album AMKA has just been released. What does this album mean to you personally?

A: “The Amka album means a lot to me, because firstly it is my first music album in my life, but it is also an album that I have launched after 12 years since I joined the Zanzibar College of Music DCMA. Secondly it is an album that has given me great respect, in showing my musical greatness and my greatness in organizing such events. Thirdly it has marked me as the first musician from Zanzibar to hold a big and prestigious launch.”

Q: Can you tell us about the story or message behind the title AMKA?

A: “Amka means wake up, this is an album that has launched with a mission to awaken listeners. Named after one of its standout tracks, AMKA — the album challenges the dominance of mainstream music promoted by TV and radios. It encourages audiences to open their ears and minds to the richness, uniqueness and depth of alternative musical styles. The album invites listeners to recognize and appreciate music beyond the commercial sphere, offering a fresh, powerful blend rooted in cultural authenticity and creative fusion.”

Q: Which track on the album feels the most personal or powerful for you, and why?

A: “All the songs that are on the Amka album have a realistic feel to them. But on my side, there is a song that when I sing it, I sing with a lot of emotion. The song is called Nivushe. Means Pass me. Because it is a song that I pray to my God to guide me safely through my life journey, so that I can fight and overcome all the obstacles that I face.”

Q: You’ve been praised for blending traditional Taarab with new elements. How does AMKA reflect that fusion?

A: “I am a musician who is currently responsible for flying the flag of traditional Taarab and Afro fusion music. So in any case, in some of my Fusion songs you will be able to hear the taste of Taarab even if it is a little bit, for example in the song Nivushe. I was able to use an instrument that is used in Traditional Taarab. But also even in the album itself, I did not stop showing the traditional music of where I come from, because the album was only for Afro fusion, but I also included my Traditional Taarab song. Not only that but even in my writing/lyrics I always look at all times. That is, the past, the present and the future.”


For Bulavin and his team, supporting Tryphon’s creativity became a natural extension of their philosophy: to foster growth, creativity, and the realization of meaningful projects.

Official links of Tryphon Evarist:

YouTube
Instagram
Facebook
Official website of Vitaly Bulavin

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

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Saynt Ego on Grief, Mental Health, and Learning to Sit With the Noise

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Saynt Ego / Will Retherford

There’s a certain kind of silence that’s louder than anything else. It’s the noise in your head when you’re alone in a parking lot, checking your phone, staring off into nothing. That’s where Will Retherford lives right now, both literally in the visualizer for his latest single “Voices” and figuratively in the work he’s creating as Saynt Ego. He’s not trying to escape grief or quiet the internal dialogue. He’s learning to sit with it, and he’s inviting listeners to do the same.

You’ve said “Voices” is about getting stuck inside your own head. Walk us through how that song came together.

I fixate on a concept, then take musical references and ideas into the studio with Logan Bruhn, creating collaboratively until the song reveals itself. It’s built around restrained beats, atmospheric synths, and emotionally driven vocals exploring the internal noise that pulls you forward and holds you back at the same time.

The visualizer is just you alone in a parking lot. Why was that the right visual?

The visualizer (created by Logan Miller) reflects that liminal space—stillness, motion, and reflection suspended between where you’ve been and where you’re going. It’s simple, but it captures that feeling of being stuck inside your own thoughts in a way anyone can relate to.

Popular Hustle / SAYNT EGO / Will Retherford

Your music explores grief, mental health, and transition pretty directly. What draws you to those themes?

Learning to create without chasing approval has been huge for me—making art I believe in, whether it’s received or not. Learning to believe in myself first before I expect others to follow. My music tells personal stories of loss, change, and becoming. It’s about learning how to sit with pain, move through liminal spaces, and grow into who you’re meant to be.

You’ve built a whole career as a producer with Citizens of Sound, featured in outlets like The New York Times and Entertainment Tonight. How does that production background shape your approach to making music?

As a producer, I’ve always been learning how to grow a team, move people in roles around like chess pieces in order to make the best possible art. Collaboration is your best friend. My music producer, Logan Bruhn, taught me that the best music is discovered in the room, not perfected beforehand.

For someone who’s never heard your music, how would you describe what you’re doing?

I make cinematic, electronic music about grief, transition, mental health, and becoming. I hope it gives people space to feel, reflect, grow, and breathe.

You’re juggling music releases and your first short film right now. How do those two worlds connect for you?

I knew I wanted to be a filmmaker as a kid, but music became my first true language for creating. The turning point came when I realized I didn’t have to choose. Film and music were always speaking to each other—I just needed to let them exist as one artistic path instead of two separate lives. Saynt Ego is part of a larger creative ecosystem where music, film, and storytelling inform one another.

What’s coming next?

I’m rolling out singles from Liminal Space while completing my first short film “Penny: A Portrait in Motion,” scored with original music. New music through spring, a full album in May, plus select shows, festivals, and the short film this summer. I’m focused on releases, sync, and growing an online audience, letting shows happen intentionally and organically.

Saynt Ego / Will Retherford

Voices” clocks in at 3:40, built around a restrained production that values feeling over excess and space over noise. Released December 16, 2025, it’s the first chapter from the upcoming record Liminal Space. Retherford isn’t trying to fix grief or silence the noise. He’s learning to sit with it, and the music creates room for listeners to do the same.

Follow Saynt Ego on Instagram, YouTube, and TikTok. For Will’s filmmaking and production work, visit Citizens of Sound or follow Will Retherford on Instagram and IMDB.

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Marloma Talks Learning to Stop Writing in Isolation and Trust the Chaos

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Marloma (credit: Andrew Barahona)

Marloma used to write alone. Locked away with a piano or guitar, wouldn’t present anything until it met exacting standards, followed strict release timelines and marketing strategies. Everything controlled, everything polished before anyone else could hear it. Then came John Curtis-Sanchez, a guitarist and audio engineer whose approach is the complete opposite. He tries everything, isn’t afraid of vulnerability or imperfection in the early stages, lets happy accidents happen before worrying about polish.

It shifted everything. The songs she wrote still came from that place of isolation and perfectionism, but John’s production approach brought something different to the arrangements. Happy accidents in the studio, experimental choices she wouldn’t have made alone. Her songwriting instincts combined with his production sensibility created something neither could have done separately.

That’s essentially the story of Marloma, the Phoenix-based Sad Girl Indie-Pop Rock band that’s gone from a bedroom project to a full collaborative force involving 100 local creatives on their upcoming concept EP. With over 30k+ Instagram followers and a growing reputation across Arizona venues like The Marquee and Crescent Ballroom, Marloma isn’t just one person anymore. The band now includes guitarist and producer John Curtis-Sanchez, bassist and vocalist Kalleigh Gibson, keys player and backup singer Cassidy Brooke, and drummer Angelita Mia Ponce. Together, they’re making music for young women who feel too much and need to hear they’re not alone in it.

MARLOMA / JANUARY (credit: Andrew Barahona)

You’ve written nearly 300 songs. Take us back to the specific moment when you knew this was what you were going to do.

I have always known I loved writing songs and singing, but the pivotal moment in my life where I decided it was worth pursuing as a career path was when I was 14 years old. My friend of the same age was diagnosed with a rare form of cancer and tragically passed away.

It happened so fast, I still feel completely devastated that she is no longer here to make me laugh. I tried to process my grief the way I process all of my feelings, through songwriting. My mom heard me playing the tribute I wrote and asked to share it.

When my friend’s mom heard it, she asked me to perform it at my friend’s celebration of life. I remember feeling the weight in the air as I walked up to the front and began singing her song. It felt like the one moment that wasn’t absolutely dreadful because I felt that I truly made a connection. Not just with every attendee, but with her.

I was thanking her and making a promise to keep her memory alive and in that moment I kind of really felt like she understood. I don’t know what I believe in terms of anything spiritual but I know what I felt in that moment.

So I decided that even if I wasn’t a doctor or a lawyer, creating art was an important job and I wanted to be one of the people to do it. In fact, the reason that the Marloma brand is so heavily associated with the color green is to honor her. Green is her favorite color and the color of her eyes, which I liked to call her “emerald eyes.”

If someone’s never heard your music before, how would you describe what you do and what you hope they take from it?

I would describe my music as “Sad Girl Indie-Pop Rock” because it comes from a place of deep vulnerability and I think women might resonate with it the most. I truly hope that when people listen to my music they feel validated in any harsh emotions they may try to hide. I want them to really feel the words, which is why I implement prosody in my music. Essentially, I make the melodies match any words that could describe a melody. For example, if I say the word “high” I would make the melody go higher in pitch so that it subconsciously resonates with the listener.

Walk us through how you actually create. Where does it happen? What does the process look like from the first spark to the finished product?

For me, melody lines and lyrics have always come at the same time so I never have to worry about adding music to my lyrics or vice versa in post. Most times I’m home alone and I begin to play a chord progression on an instrument like a piano or guitar. Then, the rhythms and rhymes just kind of happen. Although lately inspiration has been striking me in the car. I have a complete library of single lyrics sung in my voice memos app accompanied by the sound of wind whooshing past my car windows and grainy noise from the air conditioner.

I have to capture it in the moment so I can mold and shape the idea when I’m home in front of my instruments. I never sit down with an idea or situation or feeling in mind when I write a song. In fact, I rarely am aware enough to understand what’s going on in my own head until I listen back to my completed song. That’s when I understand what feelings and tones I’ve been hiding from myself. Songwriting is truly therapeutic.

What’s something you had to figure out the hard way?

I had to learn that some people just aren’t going to take me seriously because I’m a woman in the music industry. And as a matter of fact, if they do, I probably have to earn that respect by doing twice as much as they’d expect. Talent won’t really get you anywhere if you’re not also constantly working on building your audience, honing your skills, educating yourself and making sacrifices. I’m happy to do all of those things, but it does feel like I’m often underestimated regardless.

What are you working on right now that you’re excited about?

I just released my heaviest rock song to date on January 1st, called “Win.” This song serves as the embodiment of female rage and revenge fantasy, so I’m very excited about the music video that’s in its final stages to accompany this song. I really put my trauma on display in this video and it was honestly pretty hard to film and relive but I couldn’t be more proud of how it turned out and the message it gets across. I won’t say too much on the plot but I will say that it is the darkest visual story I’ve ever experimented with and the thesis is that our vulnerability connects and empowers us as women.

Marloma (credit: Andrew Barahona)

The band is also working on a concept EP that’s been in development for five years, a cautionary tale about addiction wrapped in a love letter to Arizona’s creative community. It involves animated music videos, character vocalists, extended comic book lore, and a release show that’ll include instrument raffles and theatrical elements. It’s the kind of project that takes 100 local creatives to pull off, and it’s all building toward a show that’ll rival anything Marloma’s done before.

What started as writing alone in a room, perfecting every detail before anyone could hear it, has turned into something bigger than one person could have created. Each band member brings something different. John’s Punk-Rock guitar, Kalleigh’s Country-influenced bass lines, Angelita’s Latin and R&B drumming, all mixing with alternative-pop sensibility into something that doesn’t fit neatly into any single genre. It’s a “total genre melting pot,” and it works. It’s what happens when you stop trying to control everything and let other people’s strengths shape the sound. The songs that come out of that process, the ones with the happy accidents left in, those are the ones that end up connecting.

Marloma’s music is available on Spotify, Apple Music, YouTube, and SoundCloud. For more information, visit marloma.org and follow the band on Instagram, TikTok, and Facebook. Upcoming show dates are available on Bandsintown.

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Zizzo World Is Building Momentum That’s Hard to Ignore

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Zizzo World

Most producers spend years chasing one big break. Sergiu Cociorva, the Moldova-born artist behind Zizzo World, is watching several arrive at once. After years of grinding in bedroom studios from New York to London, the pieces are finally clicking into place in ways that suggest he’s not just having a moment, he’s building momentum.

The numbers tell part of the story. Support from Tiësto, David Guetta, and Calvin Harris. Second place in Spinnup’s Dance Banger competition, judged by Topic. “Roller coaster” hitting No.4 on Spotify’s Top 50 in Latvia. But what makes Zizzo World interesting right now isn’t just the wins, it’s that he’s leveraging them into something bigger. He’s running two labels (One Mood Music and Enjoy Record), producing for other artists, and still pushing his own sound in new directions.

Zizzo World

Case in point: “Body Moving,” his new Afro House track with EARTH VOX LABEL, which dropped November 28. It’s a 2:46 blend of afro rhythms and deep grooves that shows a producer confident enough to step outside his EDM and pop-house comfort zone. The move’s paying off. Blogs and curators are responding positively, and more importantly, it’s opening doors. He’s got a February release coming through Sundle Records via Warner Music Italy, with at least five more releases planned for 2026 and his first full album in the works.

'Body Moving' by Zizzo World
‘Body Moving’ by Zizzo World

This didn’t happen overnight. Zizzo World picked up an accordion at 4, smashed countless brooms pretending they were guitars, played in a college band called Broken Paddle, and started producing in Logic Pro after moving to New York in 2008. Since then, it’s been almost daily work in whatever studio space he could carve out. These days that’s a bedroom setup in London, where he’ll sometimes wake up at 2 AM because inspiration doesn’t keep office hours.

What stands out is how realistic he is about the process. He’s upfront about managing expectations, trusting the grind, and understanding that teams can fall apart if people don’t believe in the timeline. He stopped singing before COVID to focus on production, a practical choice that freed him up to build the infrastructure he needed. Now he’s got two labels, artists he’s working with under both imprints, and enough momentum to start thinking bigger.

Zizzo World

The music itself pulls from everywhere he’s been. Moldova, New York, London, all the collaborations with different artists and personalities along the way. He’s not chasing perfection, he’s chasing sincerity, trying to add value with each release. It’s working because it feels genuine rather than calculated.

His goal goes beyond streams or chart positions. He wants to create spaces where people connect, whether that’s with themselves or with each other. It’s ambitious, but he’s got the work ethic to back it up. Five releases next year, the first album, ongoing projects for artists under his two labels, he’s treating 2026 like someone who’s done the work and is ready to capitalize on it. With the infrastructure in place and the momentum already rolling, Zizzo World isn’t hoping for breaks anymore. He’s making them happen.

Connecrt with Zizzo World via Facebook, YouTube, Spotify, Apple Music, Instagram, TikTok, X, and SoundCloud.

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