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bby ivy | A Pulsating Synthesis of Resilience and Alternative Pop

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bby ivy is making waves in the music scene, and she’s got a story to tell! Originally from Norway, she’s lived in places like Spain and London, and now she’s in LA, using her experiences from each place to add some flavor to her alternative-pop music.

There are a lot of musicians out there, but bby ivy stands out. She’s been through a lot, from growing up in Oslo, chilling in Spain, to hustling in London before ending up in LA. This global journey has added layers to her music, giving it that alternative pop with a twist.

Life’s had its ups and downs for her. From tough times filled with anxiety and self-doubt, she’s found her strength and made it her superpower. In the music world, she’s that note that just keeps on rising, reaching for the stars.

Check out her powerful song, “Die For”. It shows off her amazing voice. It kinda reminds you of those powerful female vocalists we all love. Give it a listen on Spotify!

She’s got music in her blood, coming from a musical family. bby ivy’s not just making music for fun; she’s all in, and wants to share deeper messages, especially about topics like mental health. Her upcoming song, “Play Pretend”, is all about those rough days we all have sometimes. Keep an eye out for its release on September 26th.

Even while dealing with her own challenges, she’s been sharing her tunes, performing with cool folks like DJ Tungevaag and even opening for Conor Maynard on his tour.

Her love for music started young. She remembers her dad playing his guitar and singing, and that spark never left her. She’s always wanted to share her voice and story with the world, and she’s doing just that.

In bby ivy’s own words: “I dream big and don’t let anyone tell me I can’t”. She dreams, she keeps going, and her songs tell her story.

Emerging from the murky depths of confronting mental health tribulations stems the musical effulgence known as bby ivy. A Norwegian export turned eclectic Londoner, this alternative-pop singer-songwriter weaves her unique life experiences into a captivating tapestry of edgy pop tunes.

In the crowded constellation of the contemporary music scene, bby ivy shines brightly, proudly mirroring her life’s complexity in her music. Shaped by a formative base in Oslo, time spent in sunny Spain, and a productive spell in bustling London before settling in La La Land – she has truly embraced the world as her stage. Each location imprinting a unique hue, adding depth to her oeuvre, synthesizing into a style that can be best described as alternative pop with an edge.

Her poignant journey through life’s twist and turns has provided bby ivy an unassailable weapon – her immense inner strength. Ascending from the morass of her initial years marred with anxiety and self-doubt, she has uncovered the secret to her artistic reservoir. Her real self. The ‘outsider’, the fiercely independent spirit, the dreamer with resolve; on the music scale, she is the note that stretches, reaching highs her peers barely touch.

The pulsating power ballad, “Die For”, the latest sonic salvo from bby ivy, showcases the versatility of her vocal prowess. Echoing the vocal strength of monumental female singers, her cadence effortlessly navigates through the cinematic undertone of the instrumental, leaving a lingering emotional resonance. Stream here on Spotify.

Bearing the torch of her family’s musical passion, bby ivy aims to take this passion beyond the part-time hum and drum to a professional vortex of creation and performance in the musical arena. She elucidates her artistry as a fun house of mirrors reflecting serious themes, remnant of her own struggles. It’s this uncensored introspection that makes her music a conduit of connection, offering her audience companionship in their own battles, especially on impervious topics like mental health.

This sentiment resonates in her next anticipated release, “Play Pretend”, penned on a day when life’s tumult seemed overwhelming, set to guide her fans through their own struggles when it releases on September 26th.

Amid her personal struggle with depression and anxiety, bby ivy has embarked on an exciting journey of musical exploration, sharing stages with DJ Tungevaag and providing support for Conor Maynard on his Sad Boy Summer tour. She aims to collaborate with powerful female artists like Zara Larsson or Rihanna, crafting a musical forge that empowers and resonates.

The first chords of bby ivy’s musical endeavor reverberated when, as a child, she saw her father captivate family members with his guitar and voice. The echo of this personal connection and the yearning to express life through music has reverberated through her life, conjuring her passion for sharing her art with the world, and thus, her dream became her reality.

In the words of bby ivy herself: “I dare to dream big and don’t listen to the voices telling me no”. Her aspiration sets the rhythm, her resilience orchestrates the melody, and her songs narrate her life’s symphony.

Catch her latest updates on her social media platforms: Instagram, Tiktok, Twitter, Youtube, Facebook, Website.

A name to watch, a personality to admire, and an artist to lose yourself with; bby ivy is surely set for a meteoric rise in the music world!

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iurisEkero Proves Pop Music Doesn’t Have to Be Loud to Be Good

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iurisEkero

There’s something refreshing about an artist who doesn’t chase volume. “I don’t make music to sound loud. I make music to sound deep,” says iurisEkero, and after diving into his catalog, you get exactly what he means.

Born in Mendoza, Argentina, iurisEkero (stylized in lowercase, like his approach to fame) grew up in a house where music wasn’t just background noise—it was the main conversation. His grandfather recorded albums as a vocalist, his father played trumpet, and young Iuris absorbed it all. But here’s what’s interesting: instead of just carrying the torch, he’s completely reimagined it.

Now splitting time between the USA and Argentina, iurisEkero creates what he calls “sonic exploration”—pop mixed with electronic textures, ethereal vocals, and these atmospheric moments that genuinely make you want to hit pause on everything else. He pulls inspiration from unexpected places: cities at night, red wine, those comfortable silences between people who know each other well, and what he describes as “the glitch of memories.”

His latest single, “This Summer Night,” dropped on August 19th and perfectly captures that specific magic. At 3:17, it’s packed with synths that stick in your head and a melody that somehow feels both nostalgic and brand new. Other tracks like “The Sun, The Wine and You” and “Midnight Drive” show his range—each one catching different emotional frequencies while keeping that distinctive warmth that comes from his bicultural perspective.

The numbers tell their own story. Nearly 3 million Spotify streams. Over a million YouTube views. But when you mention this to iurisEkero, he seems genuinely surprised. “I don’t even understand those numbers,” he admits. “I just enjoy and am grateful.”

What he hopes listeners take away is simple: that urge to play a song again, whether you’re remembering someone, dancing alone in your kitchen, or waiting for something you can’t quite name yet. Even his breakup songs somehow feel optimistic—there’s always this undercurrent of possibility in his work.

Currently working on a new album featuring various guest artists, iurisEkero seems ready for whatever comes next. The sound explorer from Mendoza has found his frequency, and people are definitely tuning in.

Find iurisEkero’s music on Spotify, Apple Music, YouTube Music, and other streaming platforms, or visit his official website and follow him on Instagram.

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Alain Mékani Confronts Success and Solitude in New Single ‘Quiet’

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Alain Mékani

What happens when you achieve everything you dreamed of before turning 23, but there’s no one around to celebrate with? That’s the question Alain Mékani wrestles with in “Quiet,” his introspective new single that dropped August 1st, 2025.

The Dubai-based artist, who grew up in Beirut speaking Arabic with his mom and French with his dad while MTV played in the background, has been carving out his own corner of the Middle Eastern pop scene since his 2023 debut “Fool.” But this latest track hits different. It’s raw, honest, and uncomfortably relatable for anyone who’s ever felt alone in a room full of people.

Written during a period of professional success while living abroad, “Quiet” runs just over three minutes but packs an emotional punch. The track opens with Mékani reflecting on his younger self’s dreams—the car, the new place, all achieved before his 23rd birthday. But here’s where it gets real: “I left it all behind just to find myself / But am I really free?”

The chorus doesn’t pull punches either. When he admits “I’ve been going through some changes and my mind is fucking racing,” you feel that restless energy. It’s not polished pop perfection; it’s someone working through their stuff in real-time. The official music video, which premiered July 31st, visually captures this internal conflict.

“Quiet” by Alain Mékani

Family threads through every verse — and you can feel it. There’s the promise to make his mother proud, the desire to share his victories, and that gut-punch line about missing the people who matter most. The bridge transforms into something between a mantra and a desperate reminder: “Be somebody if you’re nobody.” It’s less motivational poster, more survival mechanism.

Since emerging with tracks like “Awlad El Haram” and his licensed reimagining of the Lebanese classic “Tallou Hbabna” earlier this year, Mékani has built a reputation for blending French, Arabic, and English lyrics with what critics call a “melancholic awakening” sound. Regional outlets including Musivv and Buro 24/7 Middle East have taken notice of his ability to pair cross-cultural production with genuine vulnerability.

The artist, who taught himself guitar after starting on accordion at eight, turned to songwriting as therapy following his father’s death in 2015. While working a marketing day job in Dubai, he spent nights and weekends learning production, eventually creating the demos that would launch his career.

Currently working on collaborations with Rayan Bailouni and Jay Janith, Mékani is pushing further into French territory with his upcoming releases. It’s a natural evolution for someone who grew up switching between languages at home. As he puts it: “I write in three languages because some emotions need more than one passport.”

“Quiet” is now streaming across all major platforms. Connect with Alain Mékani on YouTube, Spotify, Apple Music, Anghami, Instagram, TikTok, and at alainmekani.com.

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Siren Built Her Entire Sound in Secret and Now She’s Ready to Surface

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Siren

The first thing that hits you about Siren isn’t just her voice—it’s the sheer audacity of someone who taught themselves everything. No formal training, no music theory classes, just pure instinct driving her to create something that sounds like Rammstein got into a late-night conversation with Lana Del Rey while Massive Attack played in the background.

At 24, this LA-based artist has already written around 70 songs, most still unreleased, sitting in her vault like secrets waiting to surface. Born June 13, 2001, Siren started making music in 2019, and what’s emerged since then defies easy categorization. Her sound pulls from trip-hop pioneers like Portishead, the industrial weight of German metal, and the cinematic drama of Tchaikovsky—yes, the Swan Lake composer.

“Every ache must be turned into art,” she says about her approach to music. It’s this philosophy that drives her self-described “raw confessions where melancholy meets beauty.” Her mezzo-soprano voice shifts between whispered vulnerability and soaring intensity, creating what she calls “cold waves of sound that mesmerize like a siren’s voice in the night sea.”

Siren

The artist’s journey started unexpectedly early. One of her most vivid childhood memories involves her grandmother singing Russian folk songs on a winter swing—an experience she describes as “blue, cold, wintry, dark, nostalgic, deep, soulful, and melancholic.” By twelve, she’d discovered Rammstein, which she credits with awakening “strength, courage, resistance, and the spirit of a fighter.” The band shaped about 60% of her musical taste, while Lana Del Rey, who she calls her “musical mother,” opened up the other side of her artistic personality.

What’s striking about Siren’s work is how she balances opposing forces. She describes her music as reflecting both her anima and animus—the feminine emotional vulnerability paired with masculine instrumental drive. This duality shows up everywhere in her sound: acoustic piano meets electric guitars, string arrangements collide with rock drums, trip-hop grooves support orchestral swells.

Her latest release, “Devil 2019,” dropped on August 3, 2025, running 3:28 and showcasing her hypnotic vocal control. But it’s just a taste of what’s coming. Her debut single “Siren Heroine,” released on June 13, previews her upcoming album “Blue Blood,” which promises an oceanic, siren-themed concept drawn from songs written three to four years ago.

Siren

Beyond music, Siren works as a visual artist, filmmaker, and photographer, creating her own visual concepts exactly as she imagines them. She admits to both loving and fearing the ocean—thalassophobia mixed with an obsession for deep blue imagery. “I reflect what I fear. I am what I fear,” she explains.

When asked about dream collaborations, she mentions Hans Zimmer, Rammstein, and Lana Del Rey—though she notes that most of her musical heroes are dead. Her approach to creation remains uncompromising: “I don’t write for people—I write for myself. Music is how I let you know me.”

For those curious to dive deeper, Siren’s music can be found on Spotify, Apple Music, YouTube, SoundCloud, and her website. Follow her journey on Instagram and TikTok.

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