Hong Kong-born, Melbourne-residing singer Chai Chang takes the reigns in his debut single “New Reality,” a spirited electronic track infusing Western and Eastern influences, offering a unique sonic fusion that transcends boundaries.
Chang’s journey is an eloquent tale of perseverance and passion, navigating through the contours of life, moving between the world of banking and education to finding his ultimate calling in music. “New Reality,” released on October 27, 2023 is a testament to that journey. The single, effuses with Chang’s signature vocal style and carefully crafted cadence, seamlessly melding into the high energy electronic sound. It’s an exciting harbinger of things to come, pushing the envelope not only in cross-cultural communication and appreciation, but also in ageism within the music industry.
As Chang points out, “I am now in my early 30s. I believe it’s never too late to start something new. It’s my goal to integrate English and Chinese music, whether the audience is from the East or the West.”
Devouring the nitty-gritties of social media’s sway over modern society, “New Reality” paints an unflinchingly honest portrait of the digital age characterized by the line, “so I’ll just swipe my life away.” The subsequent Mandarin rap segment encapsulates the richness of Chinese musical culture and adds to the essence of the song, ending on “welcome to the new reality,” a lyric that cements our entrance into a new digital terrain.
This harmonious blend of robust vocals, deep electronic beats, and a dash of rap lights up the audioscape, piquing the curiosity of listeners for an immersive experience.
Drawing upon his Hong Kong roots and Australian residence, Chai Chang is at the crossroads of two vibrant cultures. His keenness to bridge the gap between the Eastern and Western music scene is prominently evident in “New Reality,” a promising debut that pushes the envelope of how we perceive culture, music, and age.
Influenced by a diverse range of genres including C-Pop, K-Pop, and Western music, Chai Chang now is firmly rooted in Melbourne, Australia – miles away from his bustling birthplace Hong Kong. The drastic switch from a stable banking career to the edgy and uncertain world of music bears testimony to his unwavering faith in his dreams.
Chai’s arrival on the music scene didn’t simply happen overnight. It is the result of tireless dedication to his craft, undeterred by his late start in comparison to his youthful peers in the industry. Each beat and syllable of “New Reality” is a poignant reminder of the journey he embarked on – one characterized by resilience, audacity and the eternal belief in boundless dreams, regardless of age.
Despite taking the plunge late into the music industry, “New Reality” signifies the birth of a promising new era in electro-pop and a strong start to Chai’s musical journey. As he courageously steps into the spotlight, the world is not just observing him, but joining him in the new realities his music unveils. Catch this exciting vibe on all major streaming platforms starting October 27th and get connected to Chai’s journey on Instagram and his website.