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Daniel Higley Turns Heads With ‘Ultimatum’ Release

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Let’s be honest – we could all use some music that really gets what we’re going through right now. Daniel Higley’s latest single “Ultimatum,” dropped on November 2, 2024, feels like it was crafted specifically for these anxiety-ridden times, delivering a soundscape that manages to both acknowledge our collective unease and offer a sort of tonal refuge from it.

The nearly four-minute track shows off what Higley does best – effortlessly blending genres in a way that only someone with his unique background could pull off. A ’90s kid raised by hippie parents, Higley’s life reads like a global adventure, spanning Japan, Germany, and Brooklyn. That worldly perspective seeps into every corner of his music, where experimental indie rock mingles with industrial edges and trip-hop grooves.

Right from the jump, “Ultimatum” hooks you with percussion that somehow feels both fresh and familiar. But it’s what comes next that really sinks its teeth in – these gorgeous atmospheric pads floating over a warm, introspective bassline that just won’t quit. The real knockout punch? A featured female vocalist whose haunting performance weaves through the mix like a spirit, adding an otherworldly touch to an already rich auditory experience.

The production is pretty impressive. Every single element has room to breathe, creating this crystal-clear listening experience where nothing gets lost in the shuffle. From the subtle atmospheric touches adding depth to the perfectly timed transitions, it’s clear Higley knows exactly what he’s doing behind the boards.

Speaking of know-how – this guy’s got quite the story. Cut his teeth in Seattle’s music scene, shadowing his cousin who engineered sound at legendary spots like the Off Ramp and RCKNDY. Worked his way up to Music Director at KCSU in Fort Collins, Colorado, even did time at One Little Indian (yeah, Björk’s label). But pushing papers in the industry wasn’t enough – he needed to be the one making the music.

‘Ultimatum’ by Daniel Higley

‘Ultimatum’ isn’t Higley’s first foray into blending genres. His previous releases – from ‘Now You Know’ to ‘Bombs Over Leros’ – have been steadily building his reputation for crafting emotionally resonant, boundary-pushing tracks. Each release shows his evolution while maintaining that signature ability to weave complex emotions into his compositions.

When you hear his influences – Radiohead, Warpaint, Glass Beams, Portishead – you get it. But “Ultimatum” never feels like it’s trying to be anything other than itself. His knack for working with female vocalists has become something of a calling card, and this track shows exactly why that partnership works so well.

“I’m writing and creating from a very personal spiritual place,” Higley explains, adding that he wants to “inspire you to live your dreams like I’m living mine.” You can hear that authenticity in every second of “Ultimatum,” where themes of mental health and modern anxiety aren’t just talking points – they’re woven into the track’s DNA. The honesty in his approach is evident in how the song builds and evolves, with each element serving the larger emotional narrative. It’s this genuine connection to the material that makes “Ultimatum” feel less like a crafted piece of music and more like a shared experience, one that speaks directly to the challenges of navigating our current times.

This single is just the latest piece of a bigger puzzle – Higley’s got an album dropping next year, and he’s taking an interesting route to get there. Instead of dumping everything at once, he’s releasing singles one by one until he hits ten tracks. Kind of fitting for an artist who seems to appreciate that sometimes the journey matters as much as the destination.

His musical roots tell their own story – raised on Beatles and ’60s classics, with a healthy dose of ’90s Alternative building on top. Mix in those years spent across three continents, and you’ve got someone who’s not just making music – he’s creating something that pushes past what we usually expect from indie artists.

What sets this track apart is how it manages to hit that sweet spot between experimental and accessible. The layering is complex enough to reward repeated listens, but the emotional core is immediate and universal. In a scene where artists often have to choose between artistic depth and listener accessibility, Higley shows you can have both.

“Everyone’s journey is different. Never give up. Follow your heart,” Higley shares, pushing fellow artists to travel wide and “write down everything.”

“Ultimatum” is streaming now on all major platforms, including Spotify. It’s the kind of track that rewards repeated listens, each spin revealing new layers in Higley’s carefully crafted soundscape.

In a world of cookie-cutter releases, Higley’s work stands as a reminder of what music can be – complex but accessible, personal yet universal, and above all, genuinely real in its approach to modern life’s ups and downs.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

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Saynt Ego on Grief, Mental Health, and Learning to Sit With the Noise

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Saynt Ego / Will Retherford

There’s a certain kind of silence that’s louder than anything else. It’s the noise in your head when you’re alone in a parking lot, checking your phone, staring off into nothing. That’s where Will Retherford lives right now, both literally in the visualizer for his latest single “Voices” and figuratively in the work he’s creating as Saynt Ego. He’s not trying to escape grief or quiet the internal dialogue. He’s learning to sit with it, and he’s inviting listeners to do the same.

You’ve said “Voices” is about getting stuck inside your own head. Walk us through how that song came together.

I fixate on a concept, then take musical references and ideas into the studio with Logan Bruhn, creating collaboratively until the song reveals itself. It’s built around restrained beats, atmospheric synths, and emotionally driven vocals exploring the internal noise that pulls you forward and holds you back at the same time.

The visualizer is just you alone in a parking lot. Why was that the right visual?

The visualizer (created by Logan Miller) reflects that liminal space—stillness, motion, and reflection suspended between where you’ve been and where you’re going. It’s simple, but it captures that feeling of being stuck inside your own thoughts in a way anyone can relate to.

Popular Hustle / SAYNT EGO / Will Retherford

Your music explores grief, mental health, and transition pretty directly. What draws you to those themes?

Learning to create without chasing approval has been huge for me—making art I believe in, whether it’s received or not. Learning to believe in myself first before I expect others to follow. My music tells personal stories of loss, change, and becoming. It’s about learning how to sit with pain, move through liminal spaces, and grow into who you’re meant to be.

You’ve built a whole career as a producer with Citizens of Sound, featured in outlets like The New York Times and Entertainment Tonight. How does that production background shape your approach to making music?

As a producer, I’ve always been learning how to grow a team, move people in roles around like chess pieces in order to make the best possible art. Collaboration is your best friend. My music producer, Logan Bruhn, taught me that the best music is discovered in the room, not perfected beforehand.

For someone who’s never heard your music, how would you describe what you’re doing?

I make cinematic, electronic music about grief, transition, mental health, and becoming. I hope it gives people space to feel, reflect, grow, and breathe.

You’re juggling music releases and your first short film right now. How do those two worlds connect for you?

I knew I wanted to be a filmmaker as a kid, but music became my first true language for creating. The turning point came when I realized I didn’t have to choose. Film and music were always speaking to each other—I just needed to let them exist as one artistic path instead of two separate lives. Saynt Ego is part of a larger creative ecosystem where music, film, and storytelling inform one another.

What’s coming next?

I’m rolling out singles from Liminal Space while completing my first short film “Penny: A Portrait in Motion,” scored with original music. New music through spring, a full album in May, plus select shows, festivals, and the short film this summer. I’m focused on releases, sync, and growing an online audience, letting shows happen intentionally and organically.

Saynt Ego / Will Retherford

Voices” clocks in at 3:40, built around a restrained production that values feeling over excess and space over noise. Released December 16, 2025, it’s the first chapter from the upcoming record Liminal Space. Retherford isn’t trying to fix grief or silence the noise. He’s learning to sit with it, and the music creates room for listeners to do the same.

Follow Saynt Ego on Instagram, YouTube, and TikTok. For Will’s filmmaking and production work, visit Citizens of Sound or follow Will Retherford on Instagram and IMDB.

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Marloma Talks Learning to Stop Writing in Isolation and Trust the Chaos

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Marloma (credit: Andrew Barahona)

Marloma used to write alone. Locked away with a piano or guitar, wouldn’t present anything until it met exacting standards, followed strict release timelines and marketing strategies. Everything controlled, everything polished before anyone else could hear it. Then came John Curtis-Sanchez, a guitarist and audio engineer whose approach is the complete opposite. He tries everything, isn’t afraid of vulnerability or imperfection in the early stages, lets happy accidents happen before worrying about polish.

It shifted everything. The songs she wrote still came from that place of isolation and perfectionism, but John’s production approach brought something different to the arrangements. Happy accidents in the studio, experimental choices she wouldn’t have made alone. Her songwriting instincts combined with his production sensibility created something neither could have done separately.

That’s essentially the story of Marloma, the Phoenix-based Sad Girl Indie-Pop Rock band that’s gone from a bedroom project to a full collaborative force involving 100 local creatives on their upcoming concept EP. With over 30k+ Instagram followers and a growing reputation across Arizona venues like The Marquee and Crescent Ballroom, Marloma isn’t just one person anymore. The band now includes guitarist and producer John Curtis-Sanchez, bassist and vocalist Kalleigh Gibson, keys player and backup singer Cassidy Brooke, and drummer Angelita Mia Ponce. Together, they’re making music for young women who feel too much and need to hear they’re not alone in it.

MARLOMA / JANUARY (credit: Andrew Barahona)

You’ve written nearly 300 songs. Take us back to the specific moment when you knew this was what you were going to do.

I have always known I loved writing songs and singing, but the pivotal moment in my life where I decided it was worth pursuing as a career path was when I was 14 years old. My friend of the same age was diagnosed with a rare form of cancer and tragically passed away.

It happened so fast, I still feel completely devastated that she is no longer here to make me laugh. I tried to process my grief the way I process all of my feelings, through songwriting. My mom heard me playing the tribute I wrote and asked to share it.

When my friend’s mom heard it, she asked me to perform it at my friend’s celebration of life. I remember feeling the weight in the air as I walked up to the front and began singing her song. It felt like the one moment that wasn’t absolutely dreadful because I felt that I truly made a connection. Not just with every attendee, but with her.

I was thanking her and making a promise to keep her memory alive and in that moment I kind of really felt like she understood. I don’t know what I believe in terms of anything spiritual but I know what I felt in that moment.

So I decided that even if I wasn’t a doctor or a lawyer, creating art was an important job and I wanted to be one of the people to do it. In fact, the reason that the Marloma brand is so heavily associated with the color green is to honor her. Green is her favorite color and the color of her eyes, which I liked to call her “emerald eyes.”

If someone’s never heard your music before, how would you describe what you do and what you hope they take from it?

I would describe my music as “Sad Girl Indie-Pop Rock” because it comes from a place of deep vulnerability and I think women might resonate with it the most. I truly hope that when people listen to my music they feel validated in any harsh emotions they may try to hide. I want them to really feel the words, which is why I implement prosody in my music. Essentially, I make the melodies match any words that could describe a melody. For example, if I say the word “high” I would make the melody go higher in pitch so that it subconsciously resonates with the listener.

Walk us through how you actually create. Where does it happen? What does the process look like from the first spark to the finished product?

For me, melody lines and lyrics have always come at the same time so I never have to worry about adding music to my lyrics or vice versa in post. Most times I’m home alone and I begin to play a chord progression on an instrument like a piano or guitar. Then, the rhythms and rhymes just kind of happen. Although lately inspiration has been striking me in the car. I have a complete library of single lyrics sung in my voice memos app accompanied by the sound of wind whooshing past my car windows and grainy noise from the air conditioner.

I have to capture it in the moment so I can mold and shape the idea when I’m home in front of my instruments. I never sit down with an idea or situation or feeling in mind when I write a song. In fact, I rarely am aware enough to understand what’s going on in my own head until I listen back to my completed song. That’s when I understand what feelings and tones I’ve been hiding from myself. Songwriting is truly therapeutic.

What’s something you had to figure out the hard way?

I had to learn that some people just aren’t going to take me seriously because I’m a woman in the music industry. And as a matter of fact, if they do, I probably have to earn that respect by doing twice as much as they’d expect. Talent won’t really get you anywhere if you’re not also constantly working on building your audience, honing your skills, educating yourself and making sacrifices. I’m happy to do all of those things, but it does feel like I’m often underestimated regardless.

What are you working on right now that you’re excited about?

I just released my heaviest rock song to date on January 1st, called “Win.” This song serves as the embodiment of female rage and revenge fantasy, so I’m very excited about the music video that’s in its final stages to accompany this song. I really put my trauma on display in this video and it was honestly pretty hard to film and relive but I couldn’t be more proud of how it turned out and the message it gets across. I won’t say too much on the plot but I will say that it is the darkest visual story I’ve ever experimented with and the thesis is that our vulnerability connects and empowers us as women.

Marloma (credit: Andrew Barahona)

The band is also working on a concept EP that’s been in development for five years, a cautionary tale about addiction wrapped in a love letter to Arizona’s creative community. It involves animated music videos, character vocalists, extended comic book lore, and a release show that’ll include instrument raffles and theatrical elements. It’s the kind of project that takes 100 local creatives to pull off, and it’s all building toward a show that’ll rival anything Marloma’s done before.

What started as writing alone in a room, perfecting every detail before anyone could hear it, has turned into something bigger than one person could have created. Each band member brings something different. John’s Punk-Rock guitar, Kalleigh’s Country-influenced bass lines, Angelita’s Latin and R&B drumming, all mixing with alternative-pop sensibility into something that doesn’t fit neatly into any single genre. It’s a “total genre melting pot,” and it works. It’s what happens when you stop trying to control everything and let other people’s strengths shape the sound. The songs that come out of that process, the ones with the happy accidents left in, those are the ones that end up connecting.

Marloma’s music is available on Spotify, Apple Music, YouTube, and SoundCloud. For more information, visit marloma.org and follow the band on Instagram, TikTok, and Facebook. Upcoming show dates are available on Bandsintown.

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Zizzo World Is Building Momentum That’s Hard to Ignore

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Zizzo World

Most producers spend years chasing one big break. Sergiu Cociorva, the Moldova-born artist behind Zizzo World, is watching several arrive at once. After years of grinding in bedroom studios from New York to London, the pieces are finally clicking into place in ways that suggest he’s not just having a moment, he’s building momentum.

The numbers tell part of the story. Support from Tiësto, David Guetta, and Calvin Harris. Second place in Spinnup’s Dance Banger competition, judged by Topic. “Roller coaster” hitting No.4 on Spotify’s Top 50 in Latvia. But what makes Zizzo World interesting right now isn’t just the wins, it’s that he’s leveraging them into something bigger. He’s running two labels (One Mood Music and Enjoy Record), producing for other artists, and still pushing his own sound in new directions.

Zizzo World

Case in point: “Body Moving,” his new Afro House track with EARTH VOX LABEL, which dropped November 28. It’s a 2:46 blend of afro rhythms and deep grooves that shows a producer confident enough to step outside his EDM and pop-house comfort zone. The move’s paying off. Blogs and curators are responding positively, and more importantly, it’s opening doors. He’s got a February release coming through Sundle Records via Warner Music Italy, with at least five more releases planned for 2026 and his first full album in the works.

'Body Moving' by Zizzo World
‘Body Moving’ by Zizzo World

This didn’t happen overnight. Zizzo World picked up an accordion at 4, smashed countless brooms pretending they were guitars, played in a college band called Broken Paddle, and started producing in Logic Pro after moving to New York in 2008. Since then, it’s been almost daily work in whatever studio space he could carve out. These days that’s a bedroom setup in London, where he’ll sometimes wake up at 2 AM because inspiration doesn’t keep office hours.

What stands out is how realistic he is about the process. He’s upfront about managing expectations, trusting the grind, and understanding that teams can fall apart if people don’t believe in the timeline. He stopped singing before COVID to focus on production, a practical choice that freed him up to build the infrastructure he needed. Now he’s got two labels, artists he’s working with under both imprints, and enough momentum to start thinking bigger.

Zizzo World

The music itself pulls from everywhere he’s been. Moldova, New York, London, all the collaborations with different artists and personalities along the way. He’s not chasing perfection, he’s chasing sincerity, trying to add value with each release. It’s working because it feels genuine rather than calculated.

His goal goes beyond streams or chart positions. He wants to create spaces where people connect, whether that’s with themselves or with each other. It’s ambitious, but he’s got the work ethic to back it up. Five releases next year, the first album, ongoing projects for artists under his two labels, he’s treating 2026 like someone who’s done the work and is ready to capitalize on it. With the infrastructure in place and the momentum already rolling, Zizzo World isn’t hoping for breaks anymore. He’s making them happen.

Connecrt with Zizzo World via Facebook, YouTube, Spotify, Apple Music, Instagram, TikTok, X, and SoundCloud.

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