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DAYVID Collaborates with Industry Elites for Comeback Single ‘Always The Friend’

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In 2020, emerging pop sensation DAYVID was on the cusp of breakout success. With his unique blend of Pop, RnB, and electronic vibes making waves on commercial radio and a tour on the horizon, he was ready to take the music world by storm. His music, a fresh and exciting fusion of genres, resonated with listeners across the globe, earning him a dedicated fanbase eagerly awaiting his rise to stardom. However, the global pandemic halted his momentum abruptly, and like many artists, DAYVID was forced into an unexpected hiatus. Tours were canceled, studios closed, and the music industry faced an unprecedented challenge. But despite the setback, DAYVID, gifted with resilience and powered by unwavering dedication, has risen from the ashes with an intoxicating new single, “Always The Friend,” signaling a triumphant return to music.

San Diego-born DAYVID, now 26, first captivated listeners with his debut song in 2017. His wide-ranging vocals and signature sound, deeply rooted in the Evergreen American pop culture yet fused with the nuances of a vast spectrum of influences from artists including Tears for Fears, Chris de Burgh, Prince, George Michael, Peter Gabriel, Justin Timberlake, and Bruno Mars, earned him millions of streams. The young artist’s ability to seamlessly weave together elements from these iconic musicians while maintaining his own distinctive style set him apart from his contemporaries. His 2022 album “Rebirth” captured his struggle and resurgence, chronicling his journey through the challenges of the pandemic and his determination to keep creating, setting the stage for his resurgence in 2024 with “Always The Friend.”

The song layers DAYVID’s sensitive vocals and a driving chant, carving a powerful narrative on the intricacies of friendship. The lyrics delve into the complexities of being a constant support for someone navigating the trials and tribulations of love and life. “Always The Friend” invites listeners into DAYVID’s depth, where music inspires, excites and moves your mind, body, and soul. The song’s universal theme and heartfelt delivery create an instant connection with listeners, showcasing DAYVID’s ability to craft music that resonates on a deep, personal level.

“Here you go yeah, calling again
Say your needing, needing a friend
And I’m always the friend
Here you go yeah, calling again
Say your needing, needing a friend
And I’m always the friend”

“Always The Friend” – DAYVID

Evolving from a delicate piano melody into a pop anthem pulsating with emotion, “Always The Friend” stands as a testament to DAYVID’s resilience and his dedication to his craft. The single was shaped with the contributions from industry talents such as Ameerah, Zac Poor, Johnny Powers Severin, and Grammy-nominee Morgan Taylor Reid, each bringing their unique expertise to elevate the track. With mixing by Josh Florez and mastering at Becker Mastering (Pasadena, CA) providing a polished finish, the song showcases the collaborative spirit of the music industry and the power of artistic synergy.

Discussing the inspirations behind the emotive single, DAYVID says, “I wrote ‘Always The Friend’ in 2017 and knew it had potential, but it took a collaboration with Morgan Taylor Reid to fully realize its power. It’s a song about the yearning for a friend who’s looking for love in all the wrong places – a sentiment that everyone can relate to it on some level at some point throughout their lives.” The song’s origins and its journey to fruition highlight DAYVID’s commitment to his vision and his willingness to invest time and effort into perfecting his craft.

This single marks a significant milestone in DAYVID’s catalog. The song comes after a challenging hiatus that put his determination and love for music to the test. But DAYVID’s unwavering dedication shines through in this release, proving that he’s just getting started on making his mark in the music world. With his unique voice and ability to connect with listeners on a deep level, DAYVID is poised to become a pillar of hope in a world that often feels disconnected.

“Always The Friend” is available on all major streaming platforms—Listeners eager to keep up with DAYVID’s journey can follow him on Instagram, TikTok, X, and Facebook.

With his music already racking up over 2.5 million streams on Spotify alone, DAYVID’s return to the spotlight is sure to make a big impact in the music world. He’s coming back with a newfound energy and passion, ready to share his soul-stirring vocals and heartfelt lyrics with fans old and new. If you’re looking for music that’s authentic, powerful, and full of raw emotion, look no further than DAYVID. “Always The Friend” is just the beginning of his triumphant comeback, reminding us all that sometimes, the best friend you can have is a song that speaks directly to your heart. With this new release leading the way, DAYVID is poised to take his rightful place as a rising star in the pop music scene, connecting with audiences around the world and inspiring them with his music.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

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iurisEkero Proves Pop Music Doesn’t Have to Be Loud to Be Good

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iurisEkero

There’s something refreshing about an artist who doesn’t chase volume. “I don’t make music to sound loud. I make music to sound deep,” says iurisEkero, and after diving into his catalog, you get exactly what he means.

Born in Mendoza, Argentina, iurisEkero (stylized in lowercase, like his approach to fame) grew up in a house where music wasn’t just background noise—it was the main conversation. His grandfather recorded albums as a vocalist, his father played trumpet, and young Iuris absorbed it all. But here’s what’s interesting: instead of just carrying the torch, he’s completely reimagined it.

Now splitting time between the USA and Argentina, iurisEkero creates what he calls “sonic exploration”—pop mixed with electronic textures, ethereal vocals, and these atmospheric moments that genuinely make you want to hit pause on everything else. He pulls inspiration from unexpected places: cities at night, red wine, those comfortable silences between people who know each other well, and what he describes as “the glitch of memories.”

His latest single, “This Summer Night,” dropped on August 19th and perfectly captures that specific magic. At 3:17, it’s packed with synths that stick in your head and a melody that somehow feels both nostalgic and brand new. Other tracks like “The Sun, The Wine and You” and “Midnight Drive” show his range—each one catching different emotional frequencies while keeping that distinctive warmth that comes from his bicultural perspective.

The numbers tell their own story. Nearly 3 million Spotify streams. Over a million YouTube views. But when you mention this to iurisEkero, he seems genuinely surprised. “I don’t even understand those numbers,” he admits. “I just enjoy and am grateful.”

What he hopes listeners take away is simple: that urge to play a song again, whether you’re remembering someone, dancing alone in your kitchen, or waiting for something you can’t quite name yet. Even his breakup songs somehow feel optimistic—there’s always this undercurrent of possibility in his work.

Currently working on a new album featuring various guest artists, iurisEkero seems ready for whatever comes next. The sound explorer from Mendoza has found his frequency, and people are definitely tuning in.

Find iurisEkero’s music on Spotify, Apple Music, YouTube Music, and other streaming platforms, or visit his official website and follow him on Instagram.

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Alain Mékani Confronts Success and Solitude in New Single ‘Quiet’

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Alain Mékani

What happens when you achieve everything you dreamed of before turning 23, but there’s no one around to celebrate with? That’s the question Alain Mékani wrestles with in “Quiet,” his introspective new single that dropped August 1st, 2025.

The Dubai-based artist, who grew up in Beirut speaking Arabic with his mom and French with his dad while MTV played in the background, has been carving out his own corner of the Middle Eastern pop scene since his 2023 debut “Fool.” But this latest track hits different. It’s raw, honest, and uncomfortably relatable for anyone who’s ever felt alone in a room full of people.

Written during a period of professional success while living abroad, “Quiet” runs just over three minutes but packs an emotional punch. The track opens with Mékani reflecting on his younger self’s dreams—the car, the new place, all achieved before his 23rd birthday. But here’s where it gets real: “I left it all behind just to find myself / But am I really free?”

The chorus doesn’t pull punches either. When he admits “I’ve been going through some changes and my mind is fucking racing,” you feel that restless energy. It’s not polished pop perfection; it’s someone working through their stuff in real-time. The official music video, which premiered July 31st, visually captures this internal conflict.

“Quiet” by Alain Mékani

Family threads through every verse — and you can feel it. There’s the promise to make his mother proud, the desire to share his victories, and that gut-punch line about missing the people who matter most. The bridge transforms into something between a mantra and a desperate reminder: “Be somebody if you’re nobody.” It’s less motivational poster, more survival mechanism.

Since emerging with tracks like “Awlad El Haram” and his licensed reimagining of the Lebanese classic “Tallou Hbabna” earlier this year, Mékani has built a reputation for blending French, Arabic, and English lyrics with what critics call a “melancholic awakening” sound. Regional outlets including Musivv and Buro 24/7 Middle East have taken notice of his ability to pair cross-cultural production with genuine vulnerability.

The artist, who taught himself guitar after starting on accordion at eight, turned to songwriting as therapy following his father’s death in 2015. While working a marketing day job in Dubai, he spent nights and weekends learning production, eventually creating the demos that would launch his career.

Currently working on collaborations with Rayan Bailouni and Jay Janith, Mékani is pushing further into French territory with his upcoming releases. It’s a natural evolution for someone who grew up switching between languages at home. As he puts it: “I write in three languages because some emotions need more than one passport.”

“Quiet” is now streaming across all major platforms. Connect with Alain Mékani on YouTube, Spotify, Apple Music, Anghami, Instagram, TikTok, and at alainmekani.com.

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Siren Built Her Entire Sound in Secret and Now She’s Ready to Surface

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Siren

The first thing that hits you about Siren isn’t just her voice—it’s the sheer audacity of someone who taught themselves everything. No formal training, no music theory classes, just pure instinct driving her to create something that sounds like Rammstein got into a late-night conversation with Lana Del Rey while Massive Attack played in the background.

At 24, this LA-based artist has already written around 70 songs, most still unreleased, sitting in her vault like secrets waiting to surface. Born June 13, 2001, Siren started making music in 2019, and what’s emerged since then defies easy categorization. Her sound pulls from trip-hop pioneers like Portishead, the industrial weight of German metal, and the cinematic drama of Tchaikovsky—yes, the Swan Lake composer.

“Every ache must be turned into art,” she says about her approach to music. It’s this philosophy that drives her self-described “raw confessions where melancholy meets beauty.” Her mezzo-soprano voice shifts between whispered vulnerability and soaring intensity, creating what she calls “cold waves of sound that mesmerize like a siren’s voice in the night sea.”

Siren

The artist’s journey started unexpectedly early. One of her most vivid childhood memories involves her grandmother singing Russian folk songs on a winter swing—an experience she describes as “blue, cold, wintry, dark, nostalgic, deep, soulful, and melancholic.” By twelve, she’d discovered Rammstein, which she credits with awakening “strength, courage, resistance, and the spirit of a fighter.” The band shaped about 60% of her musical taste, while Lana Del Rey, who she calls her “musical mother,” opened up the other side of her artistic personality.

What’s striking about Siren’s work is how she balances opposing forces. She describes her music as reflecting both her anima and animus—the feminine emotional vulnerability paired with masculine instrumental drive. This duality shows up everywhere in her sound: acoustic piano meets electric guitars, string arrangements collide with rock drums, trip-hop grooves support orchestral swells.

Her latest release, “Devil 2019,” dropped on August 3, 2025, running 3:28 and showcasing her hypnotic vocal control. But it’s just a taste of what’s coming. Her debut single “Siren Heroine,” released on June 13, previews her upcoming album “Blue Blood,” which promises an oceanic, siren-themed concept drawn from songs written three to four years ago.

Siren

Beyond music, Siren works as a visual artist, filmmaker, and photographer, creating her own visual concepts exactly as she imagines them. She admits to both loving and fearing the ocean—thalassophobia mixed with an obsession for deep blue imagery. “I reflect what I fear. I am what I fear,” she explains.

When asked about dream collaborations, she mentions Hans Zimmer, Rammstein, and Lana Del Rey—though she notes that most of her musical heroes are dead. Her approach to creation remains uncompromising: “I don’t write for people—I write for myself. Music is how I let you know me.”

For those curious to dive deeper, Siren’s music can be found on Spotify, Apple Music, YouTube, SoundCloud, and her website. Follow her journey on Instagram and TikTok.

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