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Jules | An Exploration of Artistry and Sound in Contemporary Pop

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New York City is a melting pot of countless artists engrossed in their craft. Bathed in this creative aura is our artist on focus today, Jules, a musician who architects mysterious webs of profundity behind the façade of captivating instrumentals and melodies.

Jules has been consistently delivering wowing scores that resonate with her listeners’ emotions. Residing on the wider canvas of pop music, she delicately sprinkles elements from indie to electro, constructing a unique blend that is undeniably hooking.

Jules’s music catalog often explores deep-seated human concerns, ranging from the trepidation around aging to the convoluted intricacies of self-confidence. She invites her audience to delve into an audiophile’s voyage of wonder, laying breadcrumbs of thoughts along her melodious trails that the listeners will be intrigued to follow.

Just when you thought it couldn’t get more engaging, brace yourselves for her newly released song “La Vampira”, now available on all streaming platforms. Channeling inspiration from Nelly Furtado’s infamous ‘Maneater,’ Jules has whipped up a succulent dish of dance-pop extravaganza dipped in an enticing darkness. Tuning into “La Vampira”, guarantees an infrastructure for dark allure, setting off plenty of feels.

In a promise to keep her music infectious, Jules has more music en route for her fans in 2024. Her music portfolio is often likened to an intriguing journey, with each pitstop offering a unique set of emotions. From mellow guitar pop to the gloomy realms of electronic tunes, Jules’ music compositions remain versatile and transformative, never serving the music palate the same flavor twice.

Jules’ repertoire is a testament to her undeniable talent, each song brimming with authenticity and flair. Whether it’s the electro vibes of “nepo baby”, the slowed rhythms of “Hypnotized”, or the introspective resonance of “I Cry When It Rains”, her ability to craft airtight tunes is evident. Her recent standout, “La Vampira”, further highlights her razor-sharp vocals, reinforcing why fans and critics are always on the lookout for her next release.

Jules’ music seamlessly combines emotive precision with infectious rhythm, providing listeners a backdrop for both introspection and unbridled dance. But it’s not just about the beat or the melody; it’s about the experience. Jules aims for her songs to resonate deeply, allowing listeners to see their own stories and emotions echoed back, forging a connection that transcends mere sound.

In the chaotic whirr of life where identification with the experiences of another human feels scarce, Jules seeks solace by crafting an auditory space that lets listeners visually stitch their stories, struggles, and triumphs within her music.

Follow Jules’s Instagram here and listen to her on Spotify here or Apple Music here to not miss out on this rising star’s next move.

Ready to take the world by storm, with a genuine passion for story-telling through music, Jules stands poised on the cusp of a prestigious career. Her ever-evolving catalog is undoubtedly worth keeping an eye (and ear!) on, as she ventures forth to redefine musical journeys through her illustrious blend of rhythm and sentiments.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

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iurisEkero Proves Pop Music Doesn’t Have to Be Loud to Be Good

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iurisEkero

There’s something refreshing about an artist who doesn’t chase volume. “I don’t make music to sound loud. I make music to sound deep,” says iurisEkero, and after diving into his catalog, you get exactly what he means.

Born in Mendoza, Argentina, iurisEkero (stylized in lowercase, like his approach to fame) grew up in a house where music wasn’t just background noise—it was the main conversation. His grandfather recorded albums as a vocalist, his father played trumpet, and young Iuris absorbed it all. But here’s what’s interesting: instead of just carrying the torch, he’s completely reimagined it.

Now splitting time between the USA and Argentina, iurisEkero creates what he calls “sonic exploration”—pop mixed with electronic textures, ethereal vocals, and these atmospheric moments that genuinely make you want to hit pause on everything else. He pulls inspiration from unexpected places: cities at night, red wine, those comfortable silences between people who know each other well, and what he describes as “the glitch of memories.”

His latest single, “This Summer Night,” dropped on August 19th and perfectly captures that specific magic. At 3:17, it’s packed with synths that stick in your head and a melody that somehow feels both nostalgic and brand new. Other tracks like “The Sun, The Wine and You” and “Midnight Drive” show his range—each one catching different emotional frequencies while keeping that distinctive warmth that comes from his bicultural perspective.

The numbers tell their own story. Nearly 3 million Spotify streams. Over a million YouTube views. But when you mention this to iurisEkero, he seems genuinely surprised. “I don’t even understand those numbers,” he admits. “I just enjoy and am grateful.”

What he hopes listeners take away is simple: that urge to play a song again, whether you’re remembering someone, dancing alone in your kitchen, or waiting for something you can’t quite name yet. Even his breakup songs somehow feel optimistic—there’s always this undercurrent of possibility in his work.

Currently working on a new album featuring various guest artists, iurisEkero seems ready for whatever comes next. The sound explorer from Mendoza has found his frequency, and people are definitely tuning in.

Find iurisEkero’s music on Spotify, Apple Music, YouTube Music, and other streaming platforms, or visit his official website and follow him on Instagram.

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Alain Mékani Confronts Success and Solitude in New Single ‘Quiet’

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Alain Mékani

What happens when you achieve everything you dreamed of before turning 23, but there’s no one around to celebrate with? That’s the question Alain Mékani wrestles with in “Quiet,” his introspective new single that dropped August 1st, 2025.

The Dubai-based artist, who grew up in Beirut speaking Arabic with his mom and French with his dad while MTV played in the background, has been carving out his own corner of the Middle Eastern pop scene since his 2023 debut “Fool.” But this latest track hits different. It’s raw, honest, and uncomfortably relatable for anyone who’s ever felt alone in a room full of people.

Written during a period of professional success while living abroad, “Quiet” runs just over three minutes but packs an emotional punch. The track opens with Mékani reflecting on his younger self’s dreams—the car, the new place, all achieved before his 23rd birthday. But here’s where it gets real: “I left it all behind just to find myself / But am I really free?”

The chorus doesn’t pull punches either. When he admits “I’ve been going through some changes and my mind is fucking racing,” you feel that restless energy. It’s not polished pop perfection; it’s someone working through their stuff in real-time. The official music video, which premiered July 31st, visually captures this internal conflict.

“Quiet” by Alain Mékani

Family threads through every verse — and you can feel it. There’s the promise to make his mother proud, the desire to share his victories, and that gut-punch line about missing the people who matter most. The bridge transforms into something between a mantra and a desperate reminder: “Be somebody if you’re nobody.” It’s less motivational poster, more survival mechanism.

Since emerging with tracks like “Awlad El Haram” and his licensed reimagining of the Lebanese classic “Tallou Hbabna” earlier this year, Mékani has built a reputation for blending French, Arabic, and English lyrics with what critics call a “melancholic awakening” sound. Regional outlets including Musivv and Buro 24/7 Middle East have taken notice of his ability to pair cross-cultural production with genuine vulnerability.

The artist, who taught himself guitar after starting on accordion at eight, turned to songwriting as therapy following his father’s death in 2015. While working a marketing day job in Dubai, he spent nights and weekends learning production, eventually creating the demos that would launch his career.

Currently working on collaborations with Rayan Bailouni and Jay Janith, Mékani is pushing further into French territory with his upcoming releases. It’s a natural evolution for someone who grew up switching between languages at home. As he puts it: “I write in three languages because some emotions need more than one passport.”

“Quiet” is now streaming across all major platforms. Connect with Alain Mékani on YouTube, Spotify, Apple Music, Anghami, Instagram, TikTok, and at alainmekani.com.

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Siren Built Her Entire Sound in Secret and Now She’s Ready to Surface

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Siren

The first thing that hits you about Siren isn’t just her voice—it’s the sheer audacity of someone who taught themselves everything. No formal training, no music theory classes, just pure instinct driving her to create something that sounds like Rammstein got into a late-night conversation with Lana Del Rey while Massive Attack played in the background.

At 24, this LA-based artist has already written around 70 songs, most still unreleased, sitting in her vault like secrets waiting to surface. Born June 13, 2001, Siren started making music in 2019, and what’s emerged since then defies easy categorization. Her sound pulls from trip-hop pioneers like Portishead, the industrial weight of German metal, and the cinematic drama of Tchaikovsky—yes, the Swan Lake composer.

“Every ache must be turned into art,” she says about her approach to music. It’s this philosophy that drives her self-described “raw confessions where melancholy meets beauty.” Her mezzo-soprano voice shifts between whispered vulnerability and soaring intensity, creating what she calls “cold waves of sound that mesmerize like a siren’s voice in the night sea.”

Siren

The artist’s journey started unexpectedly early. One of her most vivid childhood memories involves her grandmother singing Russian folk songs on a winter swing—an experience she describes as “blue, cold, wintry, dark, nostalgic, deep, soulful, and melancholic.” By twelve, she’d discovered Rammstein, which she credits with awakening “strength, courage, resistance, and the spirit of a fighter.” The band shaped about 60% of her musical taste, while Lana Del Rey, who she calls her “musical mother,” opened up the other side of her artistic personality.

What’s striking about Siren’s work is how she balances opposing forces. She describes her music as reflecting both her anima and animus—the feminine emotional vulnerability paired with masculine instrumental drive. This duality shows up everywhere in her sound: acoustic piano meets electric guitars, string arrangements collide with rock drums, trip-hop grooves support orchestral swells.

Her latest release, “Devil 2019,” dropped on August 3, 2025, running 3:28 and showcasing her hypnotic vocal control. But it’s just a taste of what’s coming. Her debut single “Siren Heroine,” released on June 13, previews her upcoming album “Blue Blood,” which promises an oceanic, siren-themed concept drawn from songs written three to four years ago.

Siren

Beyond music, Siren works as a visual artist, filmmaker, and photographer, creating her own visual concepts exactly as she imagines them. She admits to both loving and fearing the ocean—thalassophobia mixed with an obsession for deep blue imagery. “I reflect what I fear. I am what I fear,” she explains.

When asked about dream collaborations, she mentions Hans Zimmer, Rammstein, and Lana Del Rey—though she notes that most of her musical heroes are dead. Her approach to creation remains uncompromising: “I don’t write for people—I write for myself. Music is how I let you know me.”

For those curious to dive deeper, Siren’s music can be found on Spotify, Apple Music, YouTube, SoundCloud, and her website. Follow her journey on Instagram and TikTok.

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