Entertainment
Norwegian Producer ARRATOU Makes Waves with New Single ‘Need Me’
Published
1 year agoon

There’s something brewing in Norway’s electronic music scene, and ARRATOU (Boert Erik Halbert) is at the heart of it. The producer’s latest single “Need Me,” released through his independent label Halbert Records on October 23, 2024, isn’t just another progressive house track – it’s a six-minute journey that might just be his most refined work to date.
Having bounced between Stockholm, Spain, and Malta before finding his way back to his hometown of Sandefjord, ARRATOU seems to have brought a piece of each place into his music. This worldly influence shines through in his production style, which has evolved significantly since his early days in the industry. “Need Me” stands as a testament to this musical evolution, offering a captivating blend of hypnotic melodies, uplifting synths, and enchanting vocals that work in perfect (and deep) harmony.
The production quality here is exceptional, with each layer thoughtfully adding depth to create a smooth and energetic progression. What’s particularly striking is the way driving basslines and catchy arpeggios keep the groove flowing, striking that perfect balance between soothing atmosphere and dance floor energy. It’s the kind of track that feels equally at home in a club setting or during those personal moments of musical escape.

The artwork for “Need Me” is an instant attention-grabber – a stunning portrait split between electric pink and ice-cold blue, featuring a woman’s mesmerizing gaze and metallic-tinted lips. It’s the kind of visual that stops you mid-scroll, perfectly matching the track’s hypnotic essence and showing just how far ARRATOU has come in crafting his artistic identity.
Speaking of early days – like many electronic artists, ARRATOU cut his teeth as a high school DJ. But it wasn’t until 2017 that he got serious about studio production, and 2020 marked the real turning point when he adopted the ARRATOU stage name and dove into music full-time. While chatting about his influences, he often points to the golden era of techno and house from the ’90s and 2000s – and you can definitely hear those roots in his current sound, though filtered through a distinctly modern lens.
Since its release, the track has been making quite a bit of noise on the streaming front. Both Spotify and SoundCloud numbers suggest this might be more than just another release in ARRATOU’s growing catalog. In an interesting move, he’s also made the track available as a free download on SoundCloud – a gesture that’s already earning him extra points with fans and demonstrating his commitment to music accessibility.
Running his own label, Halbert Records, seems to have given ARRATOU the freedom to push his sound in exactly the direction he wants. He’s developed what you might call an anti-monotony approach to progressive house, focusing on rich textures and dynamic shifts that keep listeners entranced. This attention to detail and commitment to quality has helped establish his signature sound within the electronic music scene, setting him apart from the crowd in an increasingly saturated genre.
The Norwegian electronic scene has been steadily gaining international attention, and artists like ARRATOU are a prime example of why. His approach to production demonstrates both technical prowess and artistic sensitivity, creating music that resonates with both casual listeners and devoted electronic music fans. This latest release further cements his position as one of the scene’s most promising talents.
For those looking to keep up with ARRATOU’s journey, you’ll find him sharing insights and updates on Instagram and TikTok. His music lives on all the usual suspects – including YouTube – where each release seems to build on the last, telling the story of an artist continuously refining his craft.
“Need Me” feels like a milestone in ARRATOU’s evolution as an artist. It’s the kind of track that makes you stop and think about where progressive house might be heading in the coming years. While Norway has been quietly producing electronic talent for years, artists like ARRATOU are helping to push the scene into the spotlight, bringing fresh perspectives to a genre that continues to evolve.
Curious listeners can stream “Need Me” on all major platforms now, with that free download option waiting on SoundCloud for those who like to dig into their music libraries. If this release is any indication, we might want to keep our eyes on what comes next from this corner of Scandinavia – ARRATOU seems set to make an even bigger impact on the electronic music landscape in the months ahead.
This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.
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Saynt Ego on Grief, Mental Health, and Learning to Sit With the Noise
Published
6 hours agoon
January 10, 2026
There’s a certain kind of silence that’s louder than anything else. It’s the noise in your head when you’re alone in a parking lot, checking your phone, staring off into nothing. That’s where Will Retherford lives right now, both literally in the visualizer for his latest single “Voices” and figuratively in the work he’s creating as Saynt Ego. He’s not trying to escape grief or quiet the internal dialogue. He’s learning to sit with it, and he’s inviting listeners to do the same.
You’ve said “Voices” is about getting stuck inside your own head. Walk us through how that song came together.
I fixate on a concept, then take musical references and ideas into the studio with Logan Bruhn, creating collaboratively until the song reveals itself. It’s built around restrained beats, atmospheric synths, and emotionally driven vocals exploring the internal noise that pulls you forward and holds you back at the same time.
The visualizer is just you alone in a parking lot. Why was that the right visual?
The visualizer (created by Logan Miller) reflects that liminal space—stillness, motion, and reflection suspended between where you’ve been and where you’re going. It’s simple, but it captures that feeling of being stuck inside your own thoughts in a way anyone can relate to.

Your music explores grief, mental health, and transition pretty directly. What draws you to those themes?
Learning to create without chasing approval has been huge for me—making art I believe in, whether it’s received or not. Learning to believe in myself first before I expect others to follow. My music tells personal stories of loss, change, and becoming. It’s about learning how to sit with pain, move through liminal spaces, and grow into who you’re meant to be.
You’ve built a whole career as a producer with Citizens of Sound, featured in outlets like The New York Times and Entertainment Tonight. How does that production background shape your approach to making music?
As a producer, I’ve always been learning how to grow a team, move people in roles around like chess pieces in order to make the best possible art. Collaboration is your best friend. My music producer, Logan Bruhn, taught me that the best music is discovered in the room, not perfected beforehand.
For someone who’s never heard your music, how would you describe what you’re doing?
I make cinematic, electronic music about grief, transition, mental health, and becoming. I hope it gives people space to feel, reflect, grow, and breathe.
You’re juggling music releases and your first short film right now. How do those two worlds connect for you?
I knew I wanted to be a filmmaker as a kid, but music became my first true language for creating. The turning point came when I realized I didn’t have to choose. Film and music were always speaking to each other—I just needed to let them exist as one artistic path instead of two separate lives. Saynt Ego is part of a larger creative ecosystem where music, film, and storytelling inform one another.
What’s coming next?
I’m rolling out singles from Liminal Space while completing my first short film “Penny: A Portrait in Motion,” scored with original music. New music through spring, a full album in May, plus select shows, festivals, and the short film this summer. I’m focused on releases, sync, and growing an online audience, letting shows happen intentionally and organically.

“Voices” clocks in at 3:40, built around a restrained production that values feeling over excess and space over noise. Released December 16, 2025, it’s the first chapter from the upcoming record Liminal Space. Retherford isn’t trying to fix grief or silence the noise. He’s learning to sit with it, and the music creates room for listeners to do the same.
Follow Saynt Ego on Instagram, YouTube, and TikTok. For Will’s filmmaking and production work, visit Citizens of Sound or follow Will Retherford on Instagram and IMDB.
Entertainment
Marloma Talks Learning to Stop Writing in Isolation and Trust the Chaos
Published
4 days agoon
January 6, 2026
Marloma used to write alone. Locked away with a piano or guitar, wouldn’t present anything until it met exacting standards, followed strict release timelines and marketing strategies. Everything controlled, everything polished before anyone else could hear it. Then came John Curtis-Sanchez, a guitarist and audio engineer whose approach is the complete opposite. He tries everything, isn’t afraid of vulnerability or imperfection in the early stages, lets happy accidents happen before worrying about polish.
It shifted everything. The songs she wrote still came from that place of isolation and perfectionism, but John’s production approach brought something different to the arrangements. Happy accidents in the studio, experimental choices she wouldn’t have made alone. Her songwriting instincts combined with his production sensibility created something neither could have done separately.
That’s essentially the story of Marloma, the Phoenix-based Sad Girl Indie-Pop Rock band that’s gone from a bedroom project to a full collaborative force involving 100 local creatives on their upcoming concept EP. With over 30k+ Instagram followers and a growing reputation across Arizona venues like The Marquee and Crescent Ballroom, Marloma isn’t just one person anymore. The band now includes guitarist and producer John Curtis-Sanchez, bassist and vocalist Kalleigh Gibson, keys player and backup singer Cassidy Brooke, and drummer Angelita Mia Ponce. Together, they’re making music for young women who feel too much and need to hear they’re not alone in it.

You’ve written nearly 300 songs. Take us back to the specific moment when you knew this was what you were going to do.
I have always known I loved writing songs and singing, but the pivotal moment in my life where I decided it was worth pursuing as a career path was when I was 14 years old. My friend of the same age was diagnosed with a rare form of cancer and tragically passed away.
It happened so fast, I still feel completely devastated that she is no longer here to make me laugh. I tried to process my grief the way I process all of my feelings, through songwriting. My mom heard me playing the tribute I wrote and asked to share it.
When my friend’s mom heard it, she asked me to perform it at my friend’s celebration of life. I remember feeling the weight in the air as I walked up to the front and began singing her song. It felt like the one moment that wasn’t absolutely dreadful because I felt that I truly made a connection. Not just with every attendee, but with her.
I was thanking her and making a promise to keep her memory alive and in that moment I kind of really felt like she understood. I don’t know what I believe in terms of anything spiritual but I know what I felt in that moment.
So I decided that even if I wasn’t a doctor or a lawyer, creating art was an important job and I wanted to be one of the people to do it. In fact, the reason that the Marloma brand is so heavily associated with the color green is to honor her. Green is her favorite color and the color of her eyes, which I liked to call her “emerald eyes.”
If someone’s never heard your music before, how would you describe what you do and what you hope they take from it?
I would describe my music as “Sad Girl Indie-Pop Rock” because it comes from a place of deep vulnerability and I think women might resonate with it the most. I truly hope that when people listen to my music they feel validated in any harsh emotions they may try to hide. I want them to really feel the words, which is why I implement prosody in my music. Essentially, I make the melodies match any words that could describe a melody. For example, if I say the word “high” I would make the melody go higher in pitch so that it subconsciously resonates with the listener.
Walk us through how you actually create. Where does it happen? What does the process look like from the first spark to the finished product?
For me, melody lines and lyrics have always come at the same time so I never have to worry about adding music to my lyrics or vice versa in post. Most times I’m home alone and I begin to play a chord progression on an instrument like a piano or guitar. Then, the rhythms and rhymes just kind of happen. Although lately inspiration has been striking me in the car. I have a complete library of single lyrics sung in my voice memos app accompanied by the sound of wind whooshing past my car windows and grainy noise from the air conditioner.
I have to capture it in the moment so I can mold and shape the idea when I’m home in front of my instruments. I never sit down with an idea or situation or feeling in mind when I write a song. In fact, I rarely am aware enough to understand what’s going on in my own head until I listen back to my completed song. That’s when I understand what feelings and tones I’ve been hiding from myself. Songwriting is truly therapeutic.
What’s something you had to figure out the hard way?
I had to learn that some people just aren’t going to take me seriously because I’m a woman in the music industry. And as a matter of fact, if they do, I probably have to earn that respect by doing twice as much as they’d expect. Talent won’t really get you anywhere if you’re not also constantly working on building your audience, honing your skills, educating yourself and making sacrifices. I’m happy to do all of those things, but it does feel like I’m often underestimated regardless.
What are you working on right now that you’re excited about?
I just released my heaviest rock song to date on January 1st, called “Win.” This song serves as the embodiment of female rage and revenge fantasy, so I’m very excited about the music video that’s in its final stages to accompany this song. I really put my trauma on display in this video and it was honestly pretty hard to film and relive but I couldn’t be more proud of how it turned out and the message it gets across. I won’t say too much on the plot but I will say that it is the darkest visual story I’ve ever experimented with and the thesis is that our vulnerability connects and empowers us as women.

The band is also working on a concept EP that’s been in development for five years, a cautionary tale about addiction wrapped in a love letter to Arizona’s creative community. It involves animated music videos, character vocalists, extended comic book lore, and a release show that’ll include instrument raffles and theatrical elements. It’s the kind of project that takes 100 local creatives to pull off, and it’s all building toward a show that’ll rival anything Marloma’s done before.
What started as writing alone in a room, perfecting every detail before anyone could hear it, has turned into something bigger than one person could have created. Each band member brings something different. John’s Punk-Rock guitar, Kalleigh’s Country-influenced bass lines, Angelita’s Latin and R&B drumming, all mixing with alternative-pop sensibility into something that doesn’t fit neatly into any single genre. It’s a “total genre melting pot,” and it works. It’s what happens when you stop trying to control everything and let other people’s strengths shape the sound. The songs that come out of that process, the ones with the happy accidents left in, those are the ones that end up connecting.
Marloma’s music is available on Spotify, Apple Music, YouTube, and SoundCloud. For more information, visit marloma.org and follow the band on Instagram, TikTok, and Facebook. Upcoming show dates are available on Bandsintown.
Entertainment
Zizzo World Is Building Momentum That’s Hard to Ignore
Published
2 weeks agoon
December 29, 2025
Most producers spend years chasing one big break. Sergiu Cociorva, the Moldova-born artist behind Zizzo World, is watching several arrive at once. After years of grinding in bedroom studios from New York to London, the pieces are finally clicking into place in ways that suggest he’s not just having a moment, he’s building momentum.
The numbers tell part of the story. Support from Tiësto, David Guetta, and Calvin Harris. Second place in Spinnup’s Dance Banger competition, judged by Topic. “Roller coaster” hitting No.4 on Spotify’s Top 50 in Latvia. But what makes Zizzo World interesting right now isn’t just the wins, it’s that he’s leveraging them into something bigger. He’s running two labels (One Mood Music and Enjoy Record), producing for other artists, and still pushing his own sound in new directions.

Case in point: “Body Moving,” his new Afro House track with EARTH VOX LABEL, which dropped November 28. It’s a 2:46 blend of afro rhythms and deep grooves that shows a producer confident enough to step outside his EDM and pop-house comfort zone. The move’s paying off. Blogs and curators are responding positively, and more importantly, it’s opening doors. He’s got a February release coming through Sundle Records via Warner Music Italy, with at least five more releases planned for 2026 and his first full album in the works.

This didn’t happen overnight. Zizzo World picked up an accordion at 4, smashed countless brooms pretending they were guitars, played in a college band called Broken Paddle, and started producing in Logic Pro after moving to New York in 2008. Since then, it’s been almost daily work in whatever studio space he could carve out. These days that’s a bedroom setup in London, where he’ll sometimes wake up at 2 AM because inspiration doesn’t keep office hours.
What stands out is how realistic he is about the process. He’s upfront about managing expectations, trusting the grind, and understanding that teams can fall apart if people don’t believe in the timeline. He stopped singing before COVID to focus on production, a practical choice that freed him up to build the infrastructure he needed. Now he’s got two labels, artists he’s working with under both imprints, and enough momentum to start thinking bigger.

The music itself pulls from everywhere he’s been. Moldova, New York, London, all the collaborations with different artists and personalities along the way. He’s not chasing perfection, he’s chasing sincerity, trying to add value with each release. It’s working because it feels genuine rather than calculated.
His goal goes beyond streams or chart positions. He wants to create spaces where people connect, whether that’s with themselves or with each other. It’s ambitious, but he’s got the work ethic to back it up. Five releases next year, the first album, ongoing projects for artists under his two labels, he’s treating 2026 like someone who’s done the work and is ready to capitalize on it. With the infrastructure in place and the momentum already rolling, Zizzo World isn’t hoping for breaks anymore. He’s making them happen.
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