In an era saturated with a cacophony of sounds and visuals, the imminent release of the music video “Joy” from the “Song of the Drum” series offers a breath of fresh, culturally enriched air. The music video, set to debut on September 28th, “Joy” is not just another tune but an audio-visual odyssey, promising to take its audience on a mesmerizing journey through the stunning landscapes of Zhangjiajie, China. But how, one might wonder? The answer lies in its ingenious fusion of advanced 3D virtual reality technology and the soulful rhythms of traditional Chinese music.
The mind behind this brilliance is none other than Ms. Yun Fei, a prodigious talent in the realm of Chinese music. With a comprehensive background in Yang Qin, Chinese percussion, and an educational tenure from the prestigious Tianjin Conservatory of Music in China, Yun Fei’s expertise is unparalleled. Her career, dotted with notable collaborations such as “Dance with Horse Lantern” and establishments like the “East Glory Chinese Music Centre” of Canada, manifests her dedication to the elevation of traditional Chinese sounds.
“Joy” is the embodiment of Fei’s musical philosophy: an intertwining of the classical and contemporary, tradition and modernity, East and West. This synthesis is evident in her choice of performers – a harmonious blend of Amely Zhou (Erhu), Ping Jiao (Zheng), Lipeng Wu (Dizi), with Fei herself on the drum. Together, they bring to life the essence of Zhong Guo Feng music style, an atmosphere laden with comfort, satisfaction, and auditory delight.
Ms. Yun Fei’s accomplishments don’t stop with “Joy”. Recently, on September 5th, two other music videos produced by W Films, of which she has been perfomer/planner/music producer, have gained international acclaim. “Tico Tico no Fuba” has been nominated for the Experimental Music Video category, and “Drum Zen” has received nominations for Music Video Editing & Original Song at the Rome Music Video Awards. This recognition on a global stage further underscores the reach and appeal of her musical endeavors.
Lan Li – Producer/Director at W Films. The “Joy” music production incorporates advanced 3D virtual reality technology to recreate the iconic landscapes of Zhangjiajie, China, seamlessly blending them with a traditional Chinese musical style. Within the MV, the environment and ambiance are dynamic and transformative, continuously transitioning between scenes in response to the thematic elements.
Now, for the uninitiated, “Zhong Guo Feng” might sound like an arcane term, but its cultural implications are colossal. Translating directly to “Chinese Style,” Zhong Guo Feng is an artistic movement sweeping China’s entertainment industry. It seamlessly marries the revered traditions of the past with the innovations of the present. Picture the resonating strings of the guzheng or the soulful notes of the dizi merging with the pulse of modern synthesizers. Visualize artists swathed in Hanfu attire, reviving the aesthetics of an era gone by. From the evocative lyrics echoing ancient Chinese poetry to themes that revere nature and Chinese philosophy, Zhong Guo Feng is a tribute to China’s historical grandeur and its contemporary dynamism.
It’s not just music; it’s an experience. Icons like Jay Chou have championed this style, introducing global audiences to a blend that’s both nostalgic and contemporary, as seen in masterpieces like “Qing Hua Ci”. The appeal of Zhong Guo Feng goes beyond just melodies. Its influence permeates fashion, with the Hanfu making a resounding comeback, particularly amongst the youth, and the overall aesthetic becoming a mainstream cultural trend.
Coming back to “Joy”, its ambiance morphs dynamically in sync with the thematic shifts in the song, transcending mere visual appeal and resonating with the viewer’s soul. This transformative experience has been enhanced by the impeccable recording and synthesis done by the Osmanthus Music Studio in Canada.
In a world constantly seeking authenticity, “Joy” emerges as a testament to the universality of music. As Yun Fei herself opines, the ubiquity of music lies in the shared human emotions lurking behind the notes. Her creations are a poignant reminder of this shared humanity, breathing life into legendary heroes and celebrating the spirit of nations.
So, as September 28th approaches, the anticipation is palpable. “Joy” is more than just a music video; it’s a cultural movement, a celebration of history, and a testament to the endless possibilities that arise when tradition meets innovation.
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There’s something refreshing about an artist who doesn’t chase volume. “I don’t make music to sound loud. I make music to sound deep,” says iurisEkero, and after diving into his catalog, you get exactly what he means.
Born in Mendoza, Argentina, iurisEkero (stylized in lowercase, like his approach to fame) grew up in a house where music wasn’t just background noise—it was the main conversation. His grandfather recorded albums as a vocalist, his father played trumpet, and young Iuris absorbed it all. But here’s what’s interesting: instead of just carrying the torch, he’s completely reimagined it.
Now splitting time between the USA and Argentina, iurisEkero creates what he calls “sonic exploration”—pop mixed with electronic textures, ethereal vocals, and these atmospheric moments that genuinely make you want to hit pause on everything else. He pulls inspiration from unexpected places: cities at night, red wine, those comfortable silences between people who know each other well, and what he describes as “the glitch of memories.”
His latest single, “This Summer Night,” dropped on August 19th and perfectly captures that specific magic. At 3:17, it’s packed with synths that stick in your head and a melody that somehow feels both nostalgic and brand new. Other tracks like “The Sun, The Wine and You” and “Midnight Drive” show his range—each one catching different emotional frequencies while keeping that distinctive warmth that comes from his bicultural perspective.
The numbers tell their own story. Nearly 3 million Spotify streams. Over a million YouTube views. But when you mention this to iurisEkero, he seems genuinely surprised. “I don’t even understand those numbers,” he admits. “I just enjoy and am grateful.”
What he hopes listeners take away is simple: that urge to play a song again, whether you’re remembering someone, dancing alone in your kitchen, or waiting for something you can’t quite name yet. Even his breakup songs somehow feel optimistic—there’s always this undercurrent of possibility in his work.
Currently working on a new album featuring various guest artists, iurisEkero seems ready for whatever comes next. The sound explorer from Mendoza has found his frequency, and people are definitely tuning in.
What happens when you achieve everything you dreamed of before turning 23, but there’s no one around to celebrate with? That’s the question Alain Mékani wrestles with in “Quiet,” his introspective new single that dropped August 1st, 2025.
The Dubai-based artist, who grew up in Beirut speaking Arabic with his mom and French with his dad while MTV played in the background, has been carving out his own corner of the Middle Eastern pop scene since his 2023 debut “Fool.” But this latest track hits different. It’s raw, honest, and uncomfortably relatable for anyone who’s ever felt alone in a room full of people.
Written during a period of professional success while living abroad, “Quiet” runs just over three minutes but packs an emotional punch. The track opens with Mékani reflecting on his younger self’s dreams—the car, the new place, all achieved before his 23rd birthday. But here’s where it gets real: “I left it all behind just to find myself / But am I really free?”
The chorus doesn’t pull punches either. When he admits “I’ve been going through some changes and my mind is fucking racing,” you feel that restless energy. It’s not polished pop perfection; it’s someone working through their stuff in real-time. The official music video, which premiered July 31st, visually captures this internal conflict.
“Quiet” by Alain Mékani
Family threads through every verse — and you can feel it. There’s the promise to make his mother proud, the desire to share his victories, and that gut-punch line about missing the people who matter most. The bridge transforms into something between a mantra and a desperate reminder: “Be somebody if you’re nobody.” It’s less motivational poster, more survival mechanism.
Since emerging with tracks like “Awlad El Haram” and his licensed reimagining of the Lebanese classic “Tallou Hbabna” earlier this year, Mékani has built a reputation for blending French, Arabic, and English lyrics with what critics call a “melancholic awakening” sound. Regional outlets including Musivv and Buro 24/7 Middle East have taken notice of his ability to pair cross-cultural production with genuine vulnerability.
The artist, who taught himself guitar after starting on accordion at eight, turned to songwriting as therapy following his father’s death in 2015. While working a marketing day job in Dubai, he spent nights and weekends learning production, eventually creating the demos that would launch his career.
Currently working on collaborations with Rayan Bailouni and Jay Janith, Mékani is pushing further into French territory with his upcoming releases. It’s a natural evolution for someone who grew up switching between languages at home. As he puts it: “I write in three languages because some emotions need more than one passport.”
The first thing that hits you about Siren isn’t just her voice—it’s the sheer audacity of someone who taught themselves everything. No formal training, no music theory classes, just pure instinct driving her to create something that sounds like Rammstein got into a late-night conversation with Lana Del Rey while Massive Attack played in the background.
At 24, this LA-based artist has already written around 70 songs, most still unreleased, sitting in her vault like secrets waiting to surface. Born June 13, 2001, Siren started making music in 2019, and what’s emerged since then defies easy categorization. Her sound pulls from trip-hop pioneers like Portishead, the industrial weight of German metal, and the cinematic drama of Tchaikovsky—yes, the Swan Lake composer.
“Every ache must be turned into art,” she says about her approach to music. It’s this philosophy that drives her self-described “raw confessions where melancholy meets beauty.” Her mezzo-soprano voice shifts between whispered vulnerability and soaring intensity, creating what she calls “cold waves of sound that mesmerize like a siren’s voice in the night sea.”
Siren
The artist’s journey started unexpectedly early. One of her most vivid childhood memories involves her grandmother singing Russian folk songs on a winter swing—an experience she describes as “blue, cold, wintry, dark, nostalgic, deep, soulful, and melancholic.” By twelve, she’d discovered Rammstein, which she credits with awakening “strength, courage, resistance, and the spirit of a fighter.” The band shaped about 60% of her musical taste, while Lana Del Rey, who she calls her “musical mother,” opened up the other side of her artistic personality.
What’s striking about Siren’s work is how she balances opposing forces. She describes her music as reflecting both her anima and animus—the feminine emotional vulnerability paired with masculine instrumental drive. This duality shows up everywhere in her sound: acoustic piano meets electric guitars, string arrangements collide with rock drums, trip-hop grooves support orchestral swells.
Her latest release, “Devil 2019,” dropped on August 3, 2025, running 3:28 and showcasing her hypnotic vocal control. But it’s just a taste of what’s coming. Her debut single “Siren Heroine,” released on June 13, previews her upcoming album “Blue Blood,” which promises an oceanic, siren-themed concept drawn from songs written three to four years ago.
Siren
Beyond music, Siren works as a visual artist, filmmaker, and photographer, creating her own visual concepts exactly as she imagines them. She admits to both loving and fearing the ocean—thalassophobia mixed with an obsession for deep blue imagery. “I reflect what I fear. I am what I fear,” she explains.
When asked about dream collaborations, she mentions Hans Zimmer, Rammstein, and Lana Del Rey—though she notes that most of her musical heroes are dead. Her approach to creation remains uncompromising: “I don’t write for people—I write for myself. Music is how I let you know me.”