In an era saturated with a cacophony of sounds and visuals, the imminent release of the music video “Joy” from the “Song of the Drum” series offers a breath of fresh, culturally enriched air. The music video, set to debut on September 28th, “Joy” is not just another tune but an audio-visual odyssey, promising to take its audience on a mesmerizing journey through the stunning landscapes of Zhangjiajie, China. But how, one might wonder? The answer lies in its ingenious fusion of advanced 3D virtual reality technology and the soulful rhythms of traditional Chinese music.
The mind behind this brilliance is none other than Ms. Yun Fei, a prodigious talent in the realm of Chinese music. With a comprehensive background in Yang Qin, Chinese percussion, and an educational tenure from the prestigious Tianjin Conservatory of Music in China, Yun Fei’s expertise is unparalleled. Her career, dotted with notable collaborations such as “Dance with Horse Lantern” and establishments like the “East Glory Chinese Music Centre” of Canada, manifests her dedication to the elevation of traditional Chinese sounds.
“Joy” is the embodiment of Fei’s musical philosophy: an intertwining of the classical and contemporary, tradition and modernity, East and West. This synthesis is evident in her choice of performers – a harmonious blend of Amely Zhou (Erhu), Ping Jiao (Zheng), Lipeng Wu (Dizi), with Fei herself on the drum. Together, they bring to life the essence of Zhong Guo Feng music style, an atmosphere laden with comfort, satisfaction, and auditory delight.
Ms. Yun Fei’s accomplishments don’t stop with “Joy”. Recently, on September 5th, two other music videos produced by W Films, of which she has been perfomer/planner/music producer, have gained international acclaim. “Tico Tico no Fuba” has been nominated for the Experimental Music Video category, and “Drum Zen” has received nominations for Music Video Editing & Original Song at the Rome Music Video Awards. This recognition on a global stage further underscores the reach and appeal of her musical endeavors.
Lan Li – Producer/Director at W Films. The “Joy” music production incorporates advanced 3D virtual reality technology to recreate the iconic landscapes of Zhangjiajie, China, seamlessly blending them with a traditional Chinese musical style. Within the MV, the environment and ambiance are dynamic and transformative, continuously transitioning between scenes in response to the thematic elements.
Now, for the uninitiated, “Zhong Guo Feng” might sound like an arcane term, but its cultural implications are colossal. Translating directly to “Chinese Style,” Zhong Guo Feng is an artistic movement sweeping China’s entertainment industry. It seamlessly marries the revered traditions of the past with the innovations of the present. Picture the resonating strings of the guzheng or the soulful notes of the dizi merging with the pulse of modern synthesizers. Visualize artists swathed in Hanfu attire, reviving the aesthetics of an era gone by. From the evocative lyrics echoing ancient Chinese poetry to themes that revere nature and Chinese philosophy, Zhong Guo Feng is a tribute to China’s historical grandeur and its contemporary dynamism.
It’s not just music; it’s an experience. Icons like Jay Chou have championed this style, introducing global audiences to a blend that’s both nostalgic and contemporary, as seen in masterpieces like “Qing Hua Ci”. The appeal of Zhong Guo Feng goes beyond just melodies. Its influence permeates fashion, with the Hanfu making a resounding comeback, particularly amongst the youth, and the overall aesthetic becoming a mainstream cultural trend.
Coming back to “Joy”, its ambiance morphs dynamically in sync with the thematic shifts in the song, transcending mere visual appeal and resonating with the viewer’s soul. This transformative experience has been enhanced by the impeccable recording and synthesis done by the Osmanthus Music Studio in Canada.
In a world constantly seeking authenticity, “Joy” emerges as a testament to the universality of music. As Yun Fei herself opines, the ubiquity of music lies in the shared human emotions lurking behind the notes. Her creations are a poignant reminder of this shared humanity, breathing life into legendary heroes and celebrating the spirit of nations.
So, as September 28th approaches, the anticipation is palpable. “Joy” is more than just a music video; it’s a cultural movement, a celebration of history, and a testament to the endless possibilities that arise when tradition meets innovation.
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When I first discovered Eyal Erlich on Spotify, I was immediately drawn to the immediacy and sincerity of his music. Hailing from Tel Aviv, Erlich is one of those rare singer-songwriters who keeps his songs simple, authentic, and emotionally resonant. His tracks breathe, flow, and carry a depth that makes you stop and truly listen. What defines him isn’t just catchy indie rock hooks or soulful melodies — it’s honesty. Every lyric feels lived-in, and every guitar line seems to emerge naturally from his voice.
Scrolling through his catalog, certain songs stand out. Tracks like Mourning Love and All in All reveal his melodic instincts, pairing raw emotion with thoughtful arrangements. Meanwhile, the reflective Already In makes listeners feel as if they’re sharing the moment with him live. The intimacy of his music is undeniable, and it’s available across platforms — YouTube, Facebook, and Instagram — where fans can follow his journey and see videos, updates, and glimpses of his process.
Erlich’s style exists at the intersection of indie rock and singer-songwriter storytelling. His guitar-driven arrangements feel free and organic, while his lyrics explore universal themes of longing, connection, and self-discovery. They are integral to the music, never ornamental, and they resonate deeply with listeners. It’s no surprise that his audience continues to grow — people crave music that feels authentic, and Erlich delivers without ever sounding forced.
To truly experience Erlich’s artistry, his live performances are essential. Tracks like All in All capture a raw energy that only surfaces in concert settings, where he carefully builds dynamics from simmering verses to fully realized choruses. Jenny, a personal favorite, blends nostalgia with present-tense emotion, creating a shared experience that lingers long after the song ends. Already In showcases his versatility, shifting between meditative reflection and intense crescendos that feel earned, not staged. Finally, I Wish I Knew closes the set beautifully, highlighting the emotional depth of his lyrics and the power of stripped-back, immersive performances.
The coming years are shaping up to be pivotal for him. International tours and his long-awaited debut full-length album are on the horizon, and his steadily growing community of listeners is ready to follow him across stages and platforms. What sets him apart is his approach: he treats growth as opportunity, not pressure, steadily releasing singles and videos while building a community that feels like participants in his musical journey.
Unlike many indie acts that burn bright and fade fast, Erlich combines vulnerability with confidence, crafting songs that resonate both in intimate venues and at large festivals. His work promises longevity, emotional depth, and a connection that keeps fans coming back.
For anyone seeking an artist who writes from the heart, performs with intensity, and is poised for a breakthrough, Eyal Erlich is one to follow. Keep up with him on Spotify, YouTube, Instagram, and Facebook — this is just the beginning of an exciting journey.
There’s something quietly rebellious about dropping new music without warning on a random Friday, especially when you’re fresh off supporting Billie Eilish at the O2 Arena and have just wrapped two sold-out cemetery shows over the weekend. But that’s exactly what Magdalena Bay did, releasing “Second Sleep / Star Eyes“—their first tracks since last year’s Imaginal Disk sent critics scrambling for superlatives.
The timing feels deliberate rather than impulsive. Mica Tenenbaum and Matthew Lewin have spent months on the road, watching audiences connect with their progressive-pop experiments night after night. This past weekend at Hollywood Forever Cemetery—where LA’s music obsessives gather among tombstones for some of the city’s most surreal concert experiences—they gave fans something new to chew on.
“Second Sleep” arrives as the functional A-side, complete with a music video directed by Amalia Irons. The track unfolds like a controlled explosion across five minutes, starting with deceptive calm before drum fills and synthesizer squeals take over. There’s an unexpected left turn into funky R&B during a finger-snap breakdown that somehow makes perfect sense within the chaos. It’s restless music for restless minds.
The companion piece, “Star Eyes,” operates on different frequencies entirely. Where “Second Sleep” builds tension through disorder, this one floats through theatrical jazz-influenced dreamscapes. When the beat finally drops and symphonic strings sweep through, the emotional payoff feels earned rather than manufactured.
“Second Sleep / Star Eyes” by Magdalena Bay
According to the duo, these tracks emerged naturally from the same creative headspace that produced Imaginal Disk. “Second Sleep” and “Star Eyes” are two songs we made around the end of Imaginal Disk—both a sort of spiritual successor to the album’s mood and emotional arc,” they explained. “We like how they complement each other, so here they are as a pair.”
That connection runs deeper than chronology. The band has been teasing an album movie to mark Imaginal Disk‘s one-year anniversary, with director Amanda Kramer collaborating while Tenenbaum and Lewin handle writing and editing. Anyone who caught the narrative threads in their videos for “Death & Romance,” “Image,” and “That’s My Floor”—or their Jimmy Kimmel Live! performance—knows these aren’t artists who treat visuals as afterthoughts.
Their trajectory keeps climbing. Following this weekend’s cemetery performances, they’ll return to the UK and Europe in early 2026, including their largest London show yet at O2 Academy Brixton. It’s quite the leap from their Miami beginnings and early LA club shows, though they’ve maintained the same DIY sensibility that made their early-2000s internet-inspired visuals feel both nostalgic and alien.
The duo initially caught attention through TikTok videos demystifying music industry mechanics, but these new tracks prove they’re more interested in creating mysteries than solving them. Their blend of progressive rock, shoegaze, and disco continues evolving into something increasingly difficult to pin down—which might be the point.
What’s compelling about “Second Sleep” and “Star Eyes” isn’t just that they extend Imaginal Disk‘s sonic universe. It’s that they arrived unannounced, like messages from artists who understand that sometimes the best way to maintain momentum is to disrupt it entirely. This past weekend, when they took the stage among the headstones, these songs weren’t surprises anymore. They’d already become part of the mythology.
Giuseppe Bonaccorso isn’t interested in making music you can half-listen to while scrolling your phone. His latest single, “L’Ombra della Terra” (The Shadow of the Earth), asks for your full attention across its four minutes and eleven seconds—this isn’t background music by any stretch.
Released September 1st, this track comes on the heels of “Playground in Gaza,” which already had critics taking notice of the Italian composer’s refusal to play by anyone else’s rules. But where that previous single sparked conversations, “L’Ombra della Terra” feels like Giuseppe Bonaccorso throwing down a gauntlet. The track now has an official music video on YouTube that adds another visual layer to the already complex sonic experience.
The song opens with this slow-building atmosphere that’s almost cinematic—layers of synthesizers and ambient sounds that pull you in before a driving rhythm kicks everything into gear. What’s striking is Bonaccorso’s vocal approach. He’s not really singing in any traditional sense; it’s more like he’s delivering poetry over this shifting musical backdrop. Distorted guitars weave through the mix, keeping things grounded even when the experimental elements threaten to float away entirely.
‘L’Ombra della Terra’ by Giuseppe Bonaccorso
The Italian lyrics paint a vivid picture that’s both mystical and rebellious. Bonaccorso writes about shamans with glass skin, eyes being dragged far away, and a world that’s fallen asleep and turned upside down. There’s imagery of prayers dissolving like smoke rings, references to automatons with maps and compasses trying to figure out the world’s geometry. The narrative voice addresses a father figure, talking about sin and debt, invoking Charon (the mythological ferryman) and thirty pieces of silver. The whole thing culminates with the narrator seeing their reflection in Earth’s shadow—which gives the track its title.
What makes these lyrics fascinating is how they blend classical mythology with modern disillusionment. You’ve got ancient references sitting next to images of mechanical beings, creating this temporal collision that feels both timeless and urgently contemporary. The recurring theme seems to be about breaking free from imposed guilt and spiritual debt, rejecting the idea that we owe something to powers that claim authority over us.
This release makes more sense when you know Bonaccorso’s background. The guy’s not just a musician—he’s a published poet with actual awards, started out doing ceramic sculpture as a kid in Caltagirone (a Sicilian town known for its artists), and has studied both computer science and philosophy. That multidisciplinary approach shows up in how layered his compositions are.
What’s refreshing about Giuseppe Bonaccorso is his complete disinterest in chasing streaming numbers or viral moments. He’s been releasing music since July 2024, starting with “Roaming in a wood,” then “On a solitary beach” in August. His interpretation of “Ave Maria” did pull in over 50,000 Spotify streams, which shows people are paying attention, but you get the sense he’d be making this music regardless.
“L’Ombra della Terra” isn’t background music for your workout playlist. It’s the kind of track that asks you to sit down, put on decent headphones, and actually listen. In an era where most music feels designed to be consumed and forgotten, there’s something almost defiant about creating something this deliberately challenging.
The single and its official music video are available worldwide on Spotify, Apple Music, and YouTube.
For more from Giuseppe Bonaccorso, visit his website, follow him on X, or check out his Instagram.