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A Songstress with a Purpose | Unmasking the Talents of Zoey Tess

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In the eclectic and ever-evolving realm of music, finding authenticity and a compelling personal statement can often seem arduous. Yet, amidst this vast tapestry, one can occasionally stumble upon a gem that resonates deeply. Meet Zoey Tess, a songstress, composer, and occasional producer, who is tirelessly writing her own narrative in the melody of life.

Self-producing most of her music, Tess has also had the fulfilling experience of writing and producing for other artists. A behind-the-scenes enthusiast, Tess finds a unique sense of joy in the very architecture of music; its songwriting and production elements have always fascinated her more than the outward performance. To her, there is nothing quite as unique as watching other artists shine, singing the songs she has penned.

Tess’s affinity for the underdog, her love for all creatures, and her innate instinct to give a voice to the unheard reflect her unique persona, one that is mirrored in her music. Having candidly experienced the good, the bad, and everything in between, Tess profoundly appreciates life lessons, seeing each one as an opportunity for a new song.

The origin of Tess’s foray into the mesmerizing realm of music is a narrative interwoven with dedication, passion, and innate talent, a story she often recounts with a twinkle in her eye and warmth in her voice. It all began in a quiet corner of her childhood home, where at the remarkably young age of four, she found herself seated in front of a gleaming piano. With those first hesitant touches, a bond was formed and an odyssey into the world of music commenced.

As a child prodigy, Tess’s journey was far from ordinary. She immersed herself in the classical world of piano, dedicating hours to mastering complex compositions, her fingers dancing gracefully over the keys. Not one to be confined to a single instrument, she embraced the soulful strains of the violin, letting its music resonate with her very essence. With an insatiable appetite for musical growth, Tess delved into voice lessons, where she learned to harness and elevate the natural timbre of her singing voice.

But her education wasn’t merely limited to practical training. Her bookshelves became populated with numerous books on songwriting, their pages filled with insights, techniques, and the wisdom of many musical maestros before her. Late into the night, she’d often be found engrossed in a slew of videos, dissecting performances, and seeking inspiration from artists spanning various eras and genres.

Recognizing her boundless potential, Tess took her pursuits to a higher pedestal, enrolling at the prestigious Berklee College of Music. It was here that she delved deep into music theory, history, and performance, collaborating with like-minded peers and learning from the industry’s finest. Post-Berklee, a transformative internship awaited her at a renowned recording studio in Connecticut. Here, amidst the hum of machines and the rhythm of creativity, Tess got a firsthand look at the intricacies of music production, further refining her skills and expanding her horizons.

However, Tess is candid about the realities of the music industry. Far removed from the glitter and glamour that many perceive it to be, it’s an arena of relentless hard work, occasional setbacks, and relentless competition. Yet, she wouldn’t trade her journey for anything. Every step, every challenge, and every mentor she encountered shaped her into the artist she is today. And for Tess, that entire expedition, with its highs and lows, is not just a chapter in her life – it’s a treasured epic, celebrated and cherished in every note she produces.

When asked about her latest release, “In These Dreams,” Tess’s eyes light up with the radiance of her dreams embodied in her music. Now available on all major digital music sites, it showcases Tess’s ability to craft poignant music that resonates deeply with her listeners. For Tess, her music is all about authenticity, connection, vulnerability, and most importantly, inspiration.

Never hesitant to indulge in various genres, Tess’s music exhibits a charming unpredictability, captivating listeners with its diversity. From Jazz/Hip-Hop infused tracks to dance songs and orchestral pop ballads, Tess’s musical prowess knows no boundaries, a testament to her ability to adapt, experiment, and keep the sound fresh and exciting. This openness to exploration is a cornerstone of Tess’s art, and it is highlighted in her latest release, “In These Dreams.”

Always working on strikingly new projects, Tess immerses herself in creativity. Currently, she is juggling different responsibilities, from writing and producing to recording multiple songs simultaneously, while also helping other artists bring their vision to life with her innate musical intuitiveness.

With dreams of someday collaborating with the artist, Vella, Tess continues to discover and nurture her musical panache. She finds inspiration in Vella’s authentic and timeless tone, qualities she herself possesses and wishes to further cultivate.

Tess’s story urges individuals to believe in the beauty of their dreams, a mantra she embeds in her music. The release of “In These Dreams” symbolizes her resolution to overcome obstacles, let go, and begin anew, just as the notes in her tunes suggest.

From the eager four-year-old at the piano to the woman now captivating audiences with her versatile music, Zoey Tess continues her odyssey, sharing pieces of her journey in every note and lyric. For any new listener happening upon her tracks, they promise a musical adventure that will take you through genres, emotions, and vivid experiences, crafted with love, honesty, and an unrelenting passion for music.

Stay updated on Zoey Tess’s musical journey via her website. Engage and interact with her directly on platforms like Instagram, Facebook, Twitter, and YouTube. Discover her tunes on Spotify and Apple Music.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

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iurisEkero Proves Pop Music Doesn’t Have to Be Loud to Be Good

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iurisEkero

There’s something refreshing about an artist who doesn’t chase volume. “I don’t make music to sound loud. I make music to sound deep,” says iurisEkero, and after diving into his catalog, you get exactly what he means.

Born in Mendoza, Argentina, iurisEkero (stylized in lowercase, like his approach to fame) grew up in a house where music wasn’t just background noise—it was the main conversation. His grandfather recorded albums as a vocalist, his father played trumpet, and young Iuris absorbed it all. But here’s what’s interesting: instead of just carrying the torch, he’s completely reimagined it.

Now splitting time between the USA and Argentina, iurisEkero creates what he calls “sonic exploration”—pop mixed with electronic textures, ethereal vocals, and these atmospheric moments that genuinely make you want to hit pause on everything else. He pulls inspiration from unexpected places: cities at night, red wine, those comfortable silences between people who know each other well, and what he describes as “the glitch of memories.”

His latest single, “This Summer Night,” dropped on August 19th and perfectly captures that specific magic. At 3:17, it’s packed with synths that stick in your head and a melody that somehow feels both nostalgic and brand new. Other tracks like “The Sun, The Wine and You” and “Midnight Drive” show his range—each one catching different emotional frequencies while keeping that distinctive warmth that comes from his bicultural perspective.

The numbers tell their own story. Nearly 3 million Spotify streams. Over a million YouTube views. But when you mention this to iurisEkero, he seems genuinely surprised. “I don’t even understand those numbers,” he admits. “I just enjoy and am grateful.”

What he hopes listeners take away is simple: that urge to play a song again, whether you’re remembering someone, dancing alone in your kitchen, or waiting for something you can’t quite name yet. Even his breakup songs somehow feel optimistic—there’s always this undercurrent of possibility in his work.

Currently working on a new album featuring various guest artists, iurisEkero seems ready for whatever comes next. The sound explorer from Mendoza has found his frequency, and people are definitely tuning in.

Find iurisEkero’s music on Spotify, Apple Music, YouTube Music, and other streaming platforms, or visit his official website and follow him on Instagram.

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Alain Mékani Confronts Success and Solitude in New Single ‘Quiet’

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Alain Mékani

What happens when you achieve everything you dreamed of before turning 23, but there’s no one around to celebrate with? That’s the question Alain Mékani wrestles with in “Quiet,” his introspective new single that dropped August 1st, 2025.

The Dubai-based artist, who grew up in Beirut speaking Arabic with his mom and French with his dad while MTV played in the background, has been carving out his own corner of the Middle Eastern pop scene since his 2023 debut “Fool.” But this latest track hits different. It’s raw, honest, and uncomfortably relatable for anyone who’s ever felt alone in a room full of people.

Written during a period of professional success while living abroad, “Quiet” runs just over three minutes but packs an emotional punch. The track opens with Mékani reflecting on his younger self’s dreams—the car, the new place, all achieved before his 23rd birthday. But here’s where it gets real: “I left it all behind just to find myself / But am I really free?”

The chorus doesn’t pull punches either. When he admits “I’ve been going through some changes and my mind is fucking racing,” you feel that restless energy. It’s not polished pop perfection; it’s someone working through their stuff in real-time. The official music video, which premiered July 31st, visually captures this internal conflict.

“Quiet” by Alain Mékani

Family threads through every verse — and you can feel it. There’s the promise to make his mother proud, the desire to share his victories, and that gut-punch line about missing the people who matter most. The bridge transforms into something between a mantra and a desperate reminder: “Be somebody if you’re nobody.” It’s less motivational poster, more survival mechanism.

Since emerging with tracks like “Awlad El Haram” and his licensed reimagining of the Lebanese classic “Tallou Hbabna” earlier this year, Mékani has built a reputation for blending French, Arabic, and English lyrics with what critics call a “melancholic awakening” sound. Regional outlets including Musivv and Buro 24/7 Middle East have taken notice of his ability to pair cross-cultural production with genuine vulnerability.

The artist, who taught himself guitar after starting on accordion at eight, turned to songwriting as therapy following his father’s death in 2015. While working a marketing day job in Dubai, he spent nights and weekends learning production, eventually creating the demos that would launch his career.

Currently working on collaborations with Rayan Bailouni and Jay Janith, Mékani is pushing further into French territory with his upcoming releases. It’s a natural evolution for someone who grew up switching between languages at home. As he puts it: “I write in three languages because some emotions need more than one passport.”

“Quiet” is now streaming across all major platforms. Connect with Alain Mékani on YouTube, Spotify, Apple Music, Anghami, Instagram, TikTok, and at alainmekani.com.

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Siren Built Her Entire Sound in Secret and Now She’s Ready to Surface

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Siren

The first thing that hits you about Siren isn’t just her voice—it’s the sheer audacity of someone who taught themselves everything. No formal training, no music theory classes, just pure instinct driving her to create something that sounds like Rammstein got into a late-night conversation with Lana Del Rey while Massive Attack played in the background.

At 24, this LA-based artist has already written around 70 songs, most still unreleased, sitting in her vault like secrets waiting to surface. Born June 13, 2001, Siren started making music in 2019, and what’s emerged since then defies easy categorization. Her sound pulls from trip-hop pioneers like Portishead, the industrial weight of German metal, and the cinematic drama of Tchaikovsky—yes, the Swan Lake composer.

“Every ache must be turned into art,” she says about her approach to music. It’s this philosophy that drives her self-described “raw confessions where melancholy meets beauty.” Her mezzo-soprano voice shifts between whispered vulnerability and soaring intensity, creating what she calls “cold waves of sound that mesmerize like a siren’s voice in the night sea.”

Siren

The artist’s journey started unexpectedly early. One of her most vivid childhood memories involves her grandmother singing Russian folk songs on a winter swing—an experience she describes as “blue, cold, wintry, dark, nostalgic, deep, soulful, and melancholic.” By twelve, she’d discovered Rammstein, which she credits with awakening “strength, courage, resistance, and the spirit of a fighter.” The band shaped about 60% of her musical taste, while Lana Del Rey, who she calls her “musical mother,” opened up the other side of her artistic personality.

What’s striking about Siren’s work is how she balances opposing forces. She describes her music as reflecting both her anima and animus—the feminine emotional vulnerability paired with masculine instrumental drive. This duality shows up everywhere in her sound: acoustic piano meets electric guitars, string arrangements collide with rock drums, trip-hop grooves support orchestral swells.

Her latest release, “Devil 2019,” dropped on August 3, 2025, running 3:28 and showcasing her hypnotic vocal control. But it’s just a taste of what’s coming. Her debut single “Siren Heroine,” released on June 13, previews her upcoming album “Blue Blood,” which promises an oceanic, siren-themed concept drawn from songs written three to four years ago.

Siren

Beyond music, Siren works as a visual artist, filmmaker, and photographer, creating her own visual concepts exactly as she imagines them. She admits to both loving and fearing the ocean—thalassophobia mixed with an obsession for deep blue imagery. “I reflect what I fear. I am what I fear,” she explains.

When asked about dream collaborations, she mentions Hans Zimmer, Rammstein, and Lana Del Rey—though she notes that most of her musical heroes are dead. Her approach to creation remains uncompromising: “I don’t write for people—I write for myself. Music is how I let you know me.”

For those curious to dive deeper, Siren’s music can be found on Spotify, Apple Music, YouTube, SoundCloud, and her website. Follow her journey on Instagram and TikTok.

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