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Meet: BOY CHAD | The 29 Year Old Making Waves For His Innovative Approach to Music

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The console of music is divided into several genres and sub genres. Rock, pop, and hip-hop to name a few. Outside of the main three, you’ll find the ever eternal, alternative. Alternative music is a staple genre that has been around for quite a long time but has only recently gained popularity among the youth. Every other day, young artists emerge from insignificance to top the charts, indicative of music being self-perpetuating.

Over the years, a wide range of YouTube personalities have turned musicians. Though not all were successful, some were exceptionally gifted and virtuously shifted from one path to the next with great ease. BOY CHAD is one of those artists.

Once beginning his career as a young YouTuber attempting to entertain others with cheeky and innovative comedy sketches, the genius was able to identify his true calling. Music. While YouTube helps bustling young artists get recognized by displaying their originality and talents while attracting viewing audiences, some simply don’t get recognized as they fall easily in the easy to miss pack of originality and monotony.

BOY CHAD however, seemed to shine right through.

BOY CHAD’s rise to fame

BOY CHAD is an alternative pop sensation from Los Angeles, the city of dreams and the capital of everything entertainment. His release of Not Out For The Summer, his most famous song to date, experienced an influx of spectators who became supporters of his career and innovative craft.

The American musician Jarrett Holt, better known by his stage name BOY CHAD, debuted in the music industry at 17. He was a YouTube comedian who began his career by creating comedy sketches and performing various types of content on YouTube with his sibling on a duo channel. He became a musician by covering songs and eventually releasing his own music, with Feel The Sunrise as his first official single.

Early on in his YouTube career, there was a character whom he played that helped Jarrett come up with his stage name. In a brief series, Holt created the infamous, ‘Chad,’ who was a young boy that made music (both pop and punk), just like him. Since the name easily caught on, Holt adopted BOY CHAD as his stage name. As you’ll see in his on his YouTube channel, each piece of art he creates contributes to the growth. This, in turn, has brought on an obvious impressive 16k followers with fans loving and waiting for every new upload. Along with that, BOY CHAD was able to nourish his new-found identity and expertise as a musician.

Who doesn’t love creating art for people who can’t get enough, after all? 

As evident in his musical prowess and innovative music videos, BOY CHAD is a multi-faceted genius who switches talents with such finesse that we at Popular Hustle, among other audiences I’m sure, feel genuinely amazed. This talented young artist excels in various fields, including writing songs, fashion styling, music, media production, and much more.

BOY CHAD’s singles have a dark and edgy distinctive sound, but they are balanced out by sophisticated lyricism that leaves listeners and viewers with and emotional roller coaster of living free. He and he alone produced singles like Toxic, Losing Control, and Not Out For Summer, characterizing the ascent of highly skilled youths who are hidden gems within the general public. The brilliant but modest musician creates and mesmerizes everyone with his enthralling melodies, unconditional impression, and stunning creative depth.

His music is a beacon that creates a vibrant, brightly shining light that refuses to be easily obscured. Through his lyrical content, he helps to give his listeners a glimpse into the mysterious and artsy flood of melodies. His songs’ authenticity and strong message demonstrate why he is such a fantastic artist loved by many.

…And we’re glad we found BOY CHAD.

Listen to BOY CHAD and follow his socials by visiting the following links below:

Instagram
Twitter
Youtube
Spotify
Apple Music

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

Entertainment

Caplin & Massiah Serve Up Genre-Blending Debut with ‘Chemistry’

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‘Chemistry’ by Caplin & Massiah

A powerhouse vocalist from Barbados and a producer with ’80s pop credentials might seem like an unlikely pairing, but Caplin & Massiah prove that musical chemistry can’t be manufactured—it just happens. The real-life couple’s debut album “Chemistry” has been making waves since its April release, and two months later, the buzz hasn’t cooled down.

The 13-track collection clocks in at a tight 37 minutes, weaving together Afrobeats, dancehall, reggae, and pop with the kind of effortless flow that suggests these two have been making music together for decades. They haven’t—but their individual journeys prepared them for this moment.

Zeeteah Massiah brings serious pedigree to the partnership. The Barbados-born singer has shared stages with Michael Jackson, Tom Jones, and Robbie Williams, and scored a No. 1 dance hit in the US as lead vocalist for Arizona with “Slide on the Rhythm.” Her resume reads like a masterclass in versatility, from UK chart positions to tours with music royalty.

Paul Caplin’s path to this collaboration took a few detours. He started in the ’80s as part of cult pop trio Haysi Fantayzee, scoring hit singles and a gold album before pivoting to tech entrepreneurship. Now he’s back behind the boards as the duo’s producer and videographer, proving that creative passion doesn’t expire.

‘Chemistry’ by Caplin & Massiah

What’s immediately striking about “Chemistry” is how naturally these influences blend. There’s no forced fusion here—just two artists who understand that good music doesn’t need to stay in its lane. Massiah’s vocals shift seamlessly from the rhythmic spoken-word style of “Dance to It” to the powerful pop choruses of “Shaped Like You” and the soulful vulnerability of “You Don’t Know.” Meanwhile, Caplin crafts production that responds to each moment, whether it calls for something slow and contemplative or bright and sun-soaked.

The album’s standout tracks include the trio of “Shaped Like You,” “Dance to It,” and “You Don’t Know,” which have steadily gained traction on streaming platforms since the April release. But if there’s just one thing you need to know… “Feel This Way Again” is our favorite track on the album—a song that captures the duo’s core energy with an electric vibe.

Guest collaborators Dynamite, the St. Vincent soca star, and Danglin, former chart-topping lead singer of The Wailers, add texture without overwhelming the duo’s chemistry. These aren’t celebrity cameos—they’re artists who understand the global conversation this album is having.

What makes “Chemistry” work isn’t just the musical fusion—it’s the emotional honesty. This is music made by people who’ve lived enough to have something real to say, whether they’re exploring love, struggle, or the simple joy of movement. The album was crafted in their home studio, where life experiences translated directly into sound.

The duo describes their collaboration succinctly: “We’ve bottled the spark between us and let it explode into music,” Paul explains, while Zeeteah adds that “Chemistry fuses our influences to tell a story—a celebration of love, struggle, joy, and connection.”

In an era where genre boundaries matter less than authentic expression, Caplin & Massiah have delivered something genuinely fresh. “Chemistry” doesn’t just move your feet—it makes a case for what happens when two experienced artists stop playing it safe and start playing together. Two months after its release, the album continues to find new listeners drawn to its infectious energy and boundary-pushing sound.

“Chemistry” is available now on all major streaming platforms. Follow Caplin & Massiah on Instagram, Facebook, and YouTube, or stream the album on Spotify.

Caplin & Massiah’s first full-length release is now on wax. Discover it today on 12″ vinyl.

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Culture

Composer Wang Gang Bridges Cultures with “Memory of Xinjiang”

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Memory of Xinjiang

There’s something captivating about how Wang Gang approaches traditional music—he doesn’t just preserve it, he breathes new life into it. His latest composition, “Memory of Xinjiang,” continues this approach, building on the success of “Spring Rain” from his Eastern Journey series, which earned a Global Music Award.

Wang’s new composition draws from the folk song “Our Wonderful Xinjiang,” and here’s what’s fascinating—he preserves its traditional rhythms and modal structures while incorporating modern electronic elements. The result creates an auditory experience that honestly feels like traveling across Xinjiang’s diverse geography. You can almost see the Nalati Grassland stretching endlessly, feel the imposing presence of the Tianshan mountains, and sense the shifting sands of the Kumtag Desert.

Composer - Wang Gang
‘Memory of Xinjiang’ Composer / Wang Gang

Wang acknowledges that we’re living in an era dominated by short videos and the pursuit of online traffic, yet he firmly believes in pure music’s power to anchor listener attention. His goal is transforming simple auditory perception into what he describes as a multidimensional musical experience that evokes profound emotional resonance.

What’s interesting is how Wang’s approach reflects broader changes happening in Chinese folk music. As globalization and digital technology reshape how music gets made and shared, traditional sounds are finding fresh expressions through cross-cultural partnerships and technological innovation. It’s not just about preserving the past anymore—it’s about making it relevant for today.

Memory of Xinjiang - Musicians
‘Memory of Xinjiang’ / Musicians

For “Memory of Xinjiang,” Wang assembled an international team of musicians working across borders—no small feat in today’s world. The collaboration includes violinist Zhang Yi, cellist Yu Ping, Guzheng artist He Ying, and Pipa artist Zhou Yating from China, alongside vocalist Li Sisi. Producer Mei Zi worked with Canada’s Osmanthus Music Studio for recording and mixing, proving that great music doesn’t recognize geographical boundaries.

What’s particularly striking about the piece is how it weaves together instruments from different traditions. Traditional Xinjiang and Central Asian instruments like the Sitar, Daf drum, Rawap, and Tambur blend seamlessly with digital synthesis and modern production techniques. This isn’t just musical fusion for its own sake—Wang genuinely sees it as the future of composition and music distribution. The efficiency and creative flexibility this approach offers has clearly impressed him, and honestly, the results speak for themselves.

Executive Producer - Fei Yun
‘Memory of Xinjiang’ Executive Producer / Fei Yun

The project reunites Wang with executive producer Fei Yun, a Chinese Canadian musician who’s built quite a reputation for curating original compositions that highlight Chinese folk elements. Her track record is impressive—previous projects include acclaimed works like “Drum Zen,” “Spring Rain,” and “The Song of the Drums” series, which have earned recognition at international art competitions. What makes her particularly valuable isn’t just her artistic insight, but her practical experience in bringing Chinese music to global audiences without losing its authenticity.

Fei Yun’s background as an independent producer gives her a unique perspective on how traditional elements can resonate with contemporary listeners worldwide. She understands both the creative and business sides of music, which is increasingly important in today’s industry. Her involvement brings a level of credibility that matters when you’re trying to bridge cultural gaps through music.

Wang’s work sits at a really interesting intersection. He’s deeply rooted in traditional Chinese culture but equally engaged with contemporary aesthetics and technology. Whether through remote collaboration or the fusion of digital and multimedia art, he’s constantly pushing boundaries while respecting the source material—a balance that’s harder to achieve than it sounds.

Recording & Mixing - Meizi
‘Memory of Xinjiang’ Recording & Mixing Engineer / Meizi

The composer’s range is genuinely impressive, spanning from the delicate melodies of Jiangnan Tanci to the complex rhythms of Xinjiang’s Maqam musical tradition. His ability to move between classical instruments and electronic textures speaks to a broader evolution in how Chinese music engages with the world. It’s not about choosing sides between old and new—it’s about finding ways to make them work together.

Memory of Xinjiang” represents more than just musical innovation—it’s part of a growing movement where traditional music doesn’t simply preserve the past but actively engages with the present. Through collaborations that cross continents and genres that blend centuries of musical development, Wang is helping Chinese music find its rightful place on the global stage.

The success of projects like this suggests that audiences are genuinely hungry for music that honors tradition while speaking in contemporary terms. As technology continues to reshape how music gets created and distributed, composers like Wang are proving that cultural authenticity and modern innovation don’t have to be opposing forces. In fact, when done thoughtfully, they can enhance each other in ways that create something entirely new yet deeply familiar.

There’s something hopeful about this approach to music-making. In an era where cultural divisions often make headlines, Wang’s work demonstrates how artistic collaboration can build bridges between different worlds, creating shared experiences that transcend geographical and cultural boundaries.

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Entertainment

Rising Artist Erik Aronesty Is Already Breaking Every Rule He Can Find

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Erik Aronesty

Erik Aronesty calls himself “a new musician who hasn’t learned his lesson.” It’s a deliberately cryptic introduction that makes perfect sense once you dive into his work—a collection of lo-fi pop singles, children’s music, and what he describes as “bizarre” music videos that somehow manage to be both experimental and deeply personal.

While most people juggle a day job and creative pursuits, Aronesty’s dual identity feels more like living in two different universes. By day, he runs Q32, an artificial intelligence and technology consulting firm that helps startups harness machine learning for everything from resume screening to code review. By night, he’s crafting genre-bending micro-films and dreamy pop tracks that feel like they emerged from someone’s subconscious.

The thing is, the musical side isn’t new territory for Aronesty. He’s been making music since childhood, following in the footsteps of his musician father. These days, you’ll find him performing live vocals, keyboard, and harmonica on stages across Los Angeles every week, with regular Monday night shows at the Clubhouse drawing a growing audience.

His sound pulls from an eclectic mix of influences—Coldplay’s anthemic qualities, Jim Morrison’s poetic intensity, Ween’s genre-hopping irreverence, and the atmospheric textures of Radiohead and Morcheeba. The result is what he calls “Lo-Fi Pop and Dream Pop that’s designed to tell a story,” drawing directly from whatever’s happening in his life.

A glimpse of ‘Undo’ by Erik Aronesty

“It’s just stuff that’s happening in my life,” Aronesty explains about his songwriting process. But there’s nothing “just” about the execution. Operating under the q32 Studio banner, he’s published nearly 30 videos on YouTube, each one feeling like a mini-experiment in visual storytelling.

Take his recent work “Undo,” a breakup story he describes as having “a sad ending.” The track (and video) blends sketch-style visuals with photoreal footage in a single-take sequence exploring that universal desire to reverse time and fix a relationship. Then there’s “Didn’t Happen,” a lo-fi track about disassociating from painful reality, looping through washed-out moments and forgotten memories. On the completely opposite end, “Did You Lose Your Keys?” leans into absurdist internet humor with a song-based parody infomercial, complete with French lyrics and meta-comedy.

‘Didn’t Happen’ by Erik Aronesty

His most recent single, “It Goes Like This,” represents something of a departure—a deliberately catchy track designed for maximum TikTok virality. Released on June 1st, 2025, the 2:23 track is available on Spotify and showcases some subtle mainstream ambitions. You can check out more of his music on his Spotify. There’s even a TikTok preview that gives viewers a quick glimpse into the new music video. The song captures that universal feeling of being stuck in patterns—”Up all night, can’t get no rest / Same old song, it’s stuck again”—with a hypnotic repetition that somehow feels both frustrating and liberating. Honestly, after hearing it once, you’ll find yourself humming along whether you want to or not.

What sets Aronesty’s work apart isn’t just the music itself, but how he approaches the entire creative package. His videos span genres from sci-fi to slice-of-life, comedy to noir, always aiming for unexpected narratives and emotional depth. While he incorporates AI tools in his production process—a natural extension of his day job—the writing, directing, and scripting remain firmly human-driven.

‘It Goes Like This’ by Erik Aronesty

“I generate punchy micro-films that span genres,” he explains. “My goal is that every story unexpected and has a twist. This isn’t typical AI-gen sync.” The distinction matters to him, and it shows in the final product.

For Aronesty, the ultimate goal is simple: giving listeners “a sense of play, and fun.” It’s an approach that feels refreshingly honest in an industry often focused on vanity related numbers and metrics. His live performances every other Monday at 7pm at the Clubhouse in LA offer audiences a chance to experience this playful energy in person.

Having recently completed the duet “Undo,” Aronesty continues to blur the lines between his technical expertise and creative output. Whether he’s helping startups implement machine learning solutions or crafting the next weird little movie that makes people think, he’s operating from the same core principle: technology should enhance human creativity, not replace it.

The capacity of his creative output is pretty remarkable when you step back and look at it. From children’s singles to breakup ballads, from absurdist comedy to genuine emotional depth—it’s the kind of artistic range that comes from someone who isn’t trying to fit into a predetermined box. Maybe that’s what he means about not learning his lesson.

At a time when AI and art conversations usually swing between doomsday scenarios or sterile perfection, Aronesty’s work offers something different—a place where the tools serve the story, and the story always comes from somewhere real.

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