Fashion has a new star on the horizon – COCO DE CHOM. The brand has already started to stir conversations across style forums and amongst environmentally conscious consumers, and it’s no surprise why.
COCO DE CHOM isn’t just any clothing line. It’s a statement. Born out of the inspiration from a mother-daughter duo, Hathai and Chom ta-le, during the initial wave of the COVID-19 pandemic, the brand breathes life into the sentiment of ‘more than just fabric’. The pair, originally hailing from Dallas, Texas, found solace in memories of the sea during the harrowing time of lockdown. Their brand name, intriguingly, comes from “Chom Ta-le”, which means “enjoy seeing the sea and ocean”. True to its name, COCO DE CHOM brings the essence of the sea to everyday life.
Every piece, be it a kaftan or a kimono, evokes a vacation feeling. The brand’s mantra? “The joy of vacation is a feeling we can wear, embrace, and enjoy anytime.” It’s not just about looking good; it’s about feeling good too, in more ways than one.
What sets COCO DE CHOM apart is its unwavering commitment to ethical and sustainable fashion. The heart of their mission is a respect for people and the planet, and this is evident in every stitch, every design, and every decision.
Small batch production is one of their cornerstones. By collaborating with local artisans, they are ensuring that there’s minimum waste, maximum quality, and the essence of handcrafted precision in every piece. It’s an antithesis to fast fashion, promoting longevity and sustainability.
Sustainability isn’t merely a buzzword for COCO DE CHOM. It’s their business model. They are one of the few brands that recognize the immense environmental cost of the fashion industry and are doing their part to counteract it. They have committed to using responsible fibers like linen, cotton, and viscose, and harnessing energy from renewable sources. Every package that arrives at a customer’s door is minimal, recycled, and a testament to their promise to the earth. They have even conquered the carbon footprint of shipping, offering free carbon-neutral shipping for all online orders, partnering with Shopify’s Sustainability Fund.
The brand is also a voice for social responsibility. This isn’t just about fashion – it’s about community. Through their association with the Children’s Village School in Thailand, a portion of every sale goes towards agricultural initiatives, ensuring that fashion, for once, gives back in tangible ways.
There’s a magic in COCO DE CHOM’s pieces. Whether it’s their breezy kaftan maxi dresses or tie-dye kimonos, you’re not just wearing a garment. You’re wearing a belief, a commitment, and a promise. Every piece is a love letter to the Thai roots of its creators, to the earth, and to the wearer.
As a small female-owned business based out of Dallas, Texas, they’re a beacon for others in the industry. They’ve proven that it’s possible to be stylish, ethical, and successful. The brand strikes a chord with those looking for more than just clothes – they’re catering to a generation looking for meaning, for ethics, and for fashion with a heart.
In a world saturated with brands, COCO DE CHOM stands out. Their commitment to being the “most responsible version” of themselves shines through in their ethos, and every kaftan, robe, and accessory speaks of a dedication that goes beyond trends.
So, the next time you’re looking for a piece that speaks to your soul, makes a difference, and wraps you in the warm embrace of the sea, COCO DE CHOM might just have what you’re searching for. Dive deep into their collections, and you’ll discover more than just fashion – you’ll discover a story.