Connect with us

Entertainment

Haven | Rising Artist Vulnerably Exploring Love Through Her Music

Published

on

As the music scene continues to evolve and expand, a new artist from Brooklyn, New York, has emerged, set to leave her mark through her introspective approach to music. Haven, a rising singer-songwriter, is offering an intimate view into her world of emotion, love, and creativity.

Hailing from Brooklyn, Haven’s unique approach to music, characterized by rich storytelling and profound emotional depth, traces back to her childhood. With a passion for literature ignited at the tender age of nine, she ventured into writing books and poetry, laying the foundation for her artistic expression. Her fascination with the English language deepened as she encountered the music of influential artists like Rihanna, Florence and the Machine, and Daughter. These musical icons, known for their evocative lyrics and powerful narratives, played a pivotal role in shaping Haven’s artistic direction, inspiring her to blend her literary talents with the world of music. This fusion of influences has crafted Haven’s distinctive voice in the industry, merging the storytelling prowess of a writer with the emotive impact of a musician.

Right from that spark of inspiration, Haven embraced her inherent gift for writing and started to transfer her talent into songwriting. This was an expression of introspection for the young artist, an essential release from the confines of her logic-bound mind, enabling her to delve into the crevices of her true emotions. Her creative journey took her from pen to microphone as she began creating her own music with her father’s recording mic, first making beats in her head before writing to them and eventually finding instrumentals online that resonated with her.

Haven’s latest EP, “I Write Music for Those Who’ve Never Been In Love,” marks a significant milestone in her evolving career. This compilation melds electro-pop with synth-pop elements, focusing on the universal theme of love. It’s a musical journey that showcases Haven’s ability to convey raw emotion and vulnerability, distinguishing her in a landscape often crowded with similarity. Through this work, listeners are invited into a deeply personal space where Haven’s distinctive style shines. Her approach to exploring love’s complexities through this genre blend not only captivates but also offers a fresh perspective, setting her apart from contemporary musical acts.

With a running time of approximately 11 minutes, the 4-track EP includes songs titled “Better Run”, “Don’t Wake Me Up”, “21” and “I Don’t Want To Dream Anymore”. It encapsulates a rich blend of various genres, showcasing Haven’s lyrical proficiency and compelling voice. The first impressions of the EP suggest that Haven’s music can indeed stand shoulder to shoulder with some of the seasoned artists given her captivating cadence, compelling vocals, and eye for quality production.

In Haven’s world, music serves as a safe haven, offering comfort and authenticity. She describes her music as having a hearty singer-songwriter vibe – not picture-perfect but incredibly genuine. From pop to guitar tunes and low-fi tracks, listeners can find a wide array of shades to her music. She is also not averse to exploration and intends to delve into more genres, including indie rock.

Despite being a new-comer in the music industry, Haven is ambitious, and fearlessly creative. She doesn’t shy away from the possibility of future collaborations, with Rihanna topping her wish list due to her enduring admiration for the star’s soulful artistry, fashion vision, and business acumen.

Haven is on a mission to breathe fresh life into the music scene with her unwavering commitment to authenticity and boundary-pushing artistry. By planning to drop new music with greater frequency, starting with a much-anticipated single set for release in March, she aims to keep her audience engaged and craving more. This strategic move not only ensures her presence remains vibrant in the minds of her fans but also opens up more avenues for listeners to immerse themselves in the unique world she creates through her music. Haven’s dedication to consistent releases underscores her ambition to maintain a genuine connection with her audience, promising an exciting future for both her and her fans.

Haven’s journey is far from over, and she’s just warming up. Despite having no specific genre or industry help, she knows exactly what her fans – and the music industry – need to hear. All she asks is for people to join her on this journey by creating a safe environment with her music, be it to feel loved, angry, or simply be honest with themselves.

Listen to Haven’s Music, follow her creations on Instagram, or visit her Website.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

Entertainment

Saynt Ego on Grief, Mental Health, and Learning to Sit With the Noise

Published

on

Saynt Ego / Will Retherford

There’s a certain kind of silence that’s louder than anything else. It’s the noise in your head when you’re alone in a parking lot, checking your phone, staring off into nothing. That’s where Will Retherford lives right now, both literally in the visualizer for his latest single “Voices” and figuratively in the work he’s creating as Saynt Ego. He’s not trying to escape grief or quiet the internal dialogue. He’s learning to sit with it, and he’s inviting listeners to do the same.

You’ve said “Voices” is about getting stuck inside your own head. Walk us through how that song came together.

I fixate on a concept, then take musical references and ideas into the studio with Logan Bruhn, creating collaboratively until the song reveals itself. It’s built around restrained beats, atmospheric synths, and emotionally driven vocals exploring the internal noise that pulls you forward and holds you back at the same time.

The visualizer is just you alone in a parking lot. Why was that the right visual?

The visualizer (created by Logan Miller) reflects that liminal space—stillness, motion, and reflection suspended between where you’ve been and where you’re going. It’s simple, but it captures that feeling of being stuck inside your own thoughts in a way anyone can relate to.

Popular Hustle / SAYNT EGO / Will Retherford

Your music explores grief, mental health, and transition pretty directly. What draws you to those themes?

Learning to create without chasing approval has been huge for me—making art I believe in, whether it’s received or not. Learning to believe in myself first before I expect others to follow. My music tells personal stories of loss, change, and becoming. It’s about learning how to sit with pain, move through liminal spaces, and grow into who you’re meant to be.

You’ve built a whole career as a producer with Citizens of Sound, featured in outlets like The New York Times and Entertainment Tonight. How does that production background shape your approach to making music?

As a producer, I’ve always been learning how to grow a team, move people in roles around like chess pieces in order to make the best possible art. Collaboration is your best friend. My music producer, Logan Bruhn, taught me that the best music is discovered in the room, not perfected beforehand.

For someone who’s never heard your music, how would you describe what you’re doing?

I make cinematic, electronic music about grief, transition, mental health, and becoming. I hope it gives people space to feel, reflect, grow, and breathe.

You’re juggling music releases and your first short film right now. How do those two worlds connect for you?

I knew I wanted to be a filmmaker as a kid, but music became my first true language for creating. The turning point came when I realized I didn’t have to choose. Film and music were always speaking to each other—I just needed to let them exist as one artistic path instead of two separate lives. Saynt Ego is part of a larger creative ecosystem where music, film, and storytelling inform one another.

What’s coming next?

I’m rolling out singles from Liminal Space while completing my first short film “Penny: A Portrait in Motion,” scored with original music. New music through spring, a full album in May, plus select shows, festivals, and the short film this summer. I’m focused on releases, sync, and growing an online audience, letting shows happen intentionally and organically.

Saynt Ego / Will Retherford

Voices” clocks in at 3:40, built around a restrained production that values feeling over excess and space over noise. Released December 16, 2025, it’s the first chapter from the upcoming record Liminal Space. Retherford isn’t trying to fix grief or silence the noise. He’s learning to sit with it, and the music creates room for listeners to do the same.

Follow Saynt Ego on Instagram, YouTube, and TikTok. For Will’s filmmaking and production work, visit Citizens of Sound or follow Will Retherford on Instagram and IMDB.

Continue Reading

Entertainment

Marloma Talks Learning to Stop Writing in Isolation and Trust the Chaos

Published

on

Marloma (credit: Andrew Barahona)

Marloma used to write alone. Locked away with a piano or guitar, wouldn’t present anything until it met exacting standards, followed strict release timelines and marketing strategies. Everything controlled, everything polished before anyone else could hear it. Then came John Curtis-Sanchez, a guitarist and audio engineer whose approach is the complete opposite. He tries everything, isn’t afraid of vulnerability or imperfection in the early stages, lets happy accidents happen before worrying about polish.

It shifted everything. The songs she wrote still came from that place of isolation and perfectionism, but John’s production approach brought something different to the arrangements. Happy accidents in the studio, experimental choices she wouldn’t have made alone. Her songwriting instincts combined with his production sensibility created something neither could have done separately.

That’s essentially the story of Marloma, the Phoenix-based Sad Girl Indie-Pop Rock band that’s gone from a bedroom project to a full collaborative force involving 100 local creatives on their upcoming concept EP. With over 30k+ Instagram followers and a growing reputation across Arizona venues like The Marquee and Crescent Ballroom, Marloma isn’t just one person anymore. The band now includes guitarist and producer John Curtis-Sanchez, bassist and vocalist Kalleigh Gibson, keys player and backup singer Cassidy Brooke, and drummer Angelita Mia Ponce. Together, they’re making music for young women who feel too much and need to hear they’re not alone in it.

MARLOMA / JANUARY (credit: Andrew Barahona)

You’ve written nearly 300 songs. Take us back to the specific moment when you knew this was what you were going to do.

I have always known I loved writing songs and singing, but the pivotal moment in my life where I decided it was worth pursuing as a career path was when I was 14 years old. My friend of the same age was diagnosed with a rare form of cancer and tragically passed away.

It happened so fast, I still feel completely devastated that she is no longer here to make me laugh. I tried to process my grief the way I process all of my feelings, through songwriting. My mom heard me playing the tribute I wrote and asked to share it.

When my friend’s mom heard it, she asked me to perform it at my friend’s celebration of life. I remember feeling the weight in the air as I walked up to the front and began singing her song. It felt like the one moment that wasn’t absolutely dreadful because I felt that I truly made a connection. Not just with every attendee, but with her.

I was thanking her and making a promise to keep her memory alive and in that moment I kind of really felt like she understood. I don’t know what I believe in terms of anything spiritual but I know what I felt in that moment.

So I decided that even if I wasn’t a doctor or a lawyer, creating art was an important job and I wanted to be one of the people to do it. In fact, the reason that the Marloma brand is so heavily associated with the color green is to honor her. Green is her favorite color and the color of her eyes, which I liked to call her “emerald eyes.”

If someone’s never heard your music before, how would you describe what you do and what you hope they take from it?

I would describe my music as “Sad Girl Indie-Pop Rock” because it comes from a place of deep vulnerability and I think women might resonate with it the most. I truly hope that when people listen to my music they feel validated in any harsh emotions they may try to hide. I want them to really feel the words, which is why I implement prosody in my music. Essentially, I make the melodies match any words that could describe a melody. For example, if I say the word “high” I would make the melody go higher in pitch so that it subconsciously resonates with the listener.

Walk us through how you actually create. Where does it happen? What does the process look like from the first spark to the finished product?

For me, melody lines and lyrics have always come at the same time so I never have to worry about adding music to my lyrics or vice versa in post. Most times I’m home alone and I begin to play a chord progression on an instrument like a piano or guitar. Then, the rhythms and rhymes just kind of happen. Although lately inspiration has been striking me in the car. I have a complete library of single lyrics sung in my voice memos app accompanied by the sound of wind whooshing past my car windows and grainy noise from the air conditioner.

I have to capture it in the moment so I can mold and shape the idea when I’m home in front of my instruments. I never sit down with an idea or situation or feeling in mind when I write a song. In fact, I rarely am aware enough to understand what’s going on in my own head until I listen back to my completed song. That’s when I understand what feelings and tones I’ve been hiding from myself. Songwriting is truly therapeutic.

What’s something you had to figure out the hard way?

I had to learn that some people just aren’t going to take me seriously because I’m a woman in the music industry. And as a matter of fact, if they do, I probably have to earn that respect by doing twice as much as they’d expect. Talent won’t really get you anywhere if you’re not also constantly working on building your audience, honing your skills, educating yourself and making sacrifices. I’m happy to do all of those things, but it does feel like I’m often underestimated regardless.

What are you working on right now that you’re excited about?

I just released my heaviest rock song to date on January 1st, called “Win.” This song serves as the embodiment of female rage and revenge fantasy, so I’m very excited about the music video that’s in its final stages to accompany this song. I really put my trauma on display in this video and it was honestly pretty hard to film and relive but I couldn’t be more proud of how it turned out and the message it gets across. I won’t say too much on the plot but I will say that it is the darkest visual story I’ve ever experimented with and the thesis is that our vulnerability connects and empowers us as women.

Marloma (credit: Andrew Barahona)

The band is also working on a concept EP that’s been in development for five years, a cautionary tale about addiction wrapped in a love letter to Arizona’s creative community. It involves animated music videos, character vocalists, extended comic book lore, and a release show that’ll include instrument raffles and theatrical elements. It’s the kind of project that takes 100 local creatives to pull off, and it’s all building toward a show that’ll rival anything Marloma’s done before.

What started as writing alone in a room, perfecting every detail before anyone could hear it, has turned into something bigger than one person could have created. Each band member brings something different. John’s Punk-Rock guitar, Kalleigh’s Country-influenced bass lines, Angelita’s Latin and R&B drumming, all mixing with alternative-pop sensibility into something that doesn’t fit neatly into any single genre. It’s a “total genre melting pot,” and it works. It’s what happens when you stop trying to control everything and let other people’s strengths shape the sound. The songs that come out of that process, the ones with the happy accidents left in, those are the ones that end up connecting.

Marloma’s music is available on Spotify, Apple Music, YouTube, and SoundCloud. For more information, visit marloma.org and follow the band on Instagram, TikTok, and Facebook. Upcoming show dates are available on Bandsintown.

Continue Reading

Entertainment

Zizzo World Is Building Momentum That’s Hard to Ignore

Published

on

Zizzo World

Most producers spend years chasing one big break. Sergiu Cociorva, the Moldova-born artist behind Zizzo World, is watching several arrive at once. After years of grinding in bedroom studios from New York to London, the pieces are finally clicking into place in ways that suggest he’s not just having a moment, he’s building momentum.

The numbers tell part of the story. Support from Tiësto, David Guetta, and Calvin Harris. Second place in Spinnup’s Dance Banger competition, judged by Topic. “Roller coaster” hitting No.4 on Spotify’s Top 50 in Latvia. But what makes Zizzo World interesting right now isn’t just the wins, it’s that he’s leveraging them into something bigger. He’s running two labels (One Mood Music and Enjoy Record), producing for other artists, and still pushing his own sound in new directions.

Zizzo World

Case in point: “Body Moving,” his new Afro House track with EARTH VOX LABEL, which dropped November 28. It’s a 2:46 blend of afro rhythms and deep grooves that shows a producer confident enough to step outside his EDM and pop-house comfort zone. The move’s paying off. Blogs and curators are responding positively, and more importantly, it’s opening doors. He’s got a February release coming through Sundle Records via Warner Music Italy, with at least five more releases planned for 2026 and his first full album in the works.

'Body Moving' by Zizzo World
‘Body Moving’ by Zizzo World

This didn’t happen overnight. Zizzo World picked up an accordion at 4, smashed countless brooms pretending they were guitars, played in a college band called Broken Paddle, and started producing in Logic Pro after moving to New York in 2008. Since then, it’s been almost daily work in whatever studio space he could carve out. These days that’s a bedroom setup in London, where he’ll sometimes wake up at 2 AM because inspiration doesn’t keep office hours.

What stands out is how realistic he is about the process. He’s upfront about managing expectations, trusting the grind, and understanding that teams can fall apart if people don’t believe in the timeline. He stopped singing before COVID to focus on production, a practical choice that freed him up to build the infrastructure he needed. Now he’s got two labels, artists he’s working with under both imprints, and enough momentum to start thinking bigger.

Zizzo World

The music itself pulls from everywhere he’s been. Moldova, New York, London, all the collaborations with different artists and personalities along the way. He’s not chasing perfection, he’s chasing sincerity, trying to add value with each release. It’s working because it feels genuine rather than calculated.

His goal goes beyond streams or chart positions. He wants to create spaces where people connect, whether that’s with themselves or with each other. It’s ambitious, but he’s got the work ethic to back it up. Five releases next year, the first album, ongoing projects for artists under his two labels, he’s treating 2026 like someone who’s done the work and is ready to capitalize on it. With the infrastructure in place and the momentum already rolling, Zizzo World isn’t hoping for breaks anymore. He’s making them happen.

Connecrt with Zizzo World via Facebook, YouTube, Spotify, Apple Music, Instagram, TikTok, X, and SoundCloud.

Continue Reading
Advertisement
Follow Us - Popular Hustle on Spotify
Follow Us - Popular Hustle on Spotify
Follow Us - Popular Hustle on Spotify

Trending