Connect with us

Entertainment

How Channel Tres Became Electronic Musics Most Intriguing Voice

Published

on

You might’ve heard his distinctively deep voice on the radio lately – Channel Tres, born Sheldon Jerome Young, has carved out a fascinating niche in today’s vast music scene. By seamlessly fusing Detroit techno, Chicago house, and West Coast rap, he’s created something that feels both familiar and completely fresh. Born May 26, 1991, in Compton, California, Young’s path from a local church choir drummer to international sensation tells a story of musical evolution that’s anything but ordinary.

Growing up between Compton and Lynwood in southern Los Angeles, Young was raised by his great-grandparents, spending countless Sundays behind the church drum kit. It’s funny how life works sometimes – a piece of advice from Kendrick Lamar about stepping outside one’s comfort zone led Young to pack his bags for Tulsa, Oklahoma, where he studied music at Oral Roberts University. Looking back, that bold move set the stage for everything that followed.

When “Controller” dropped on Godmode, nobody quite knew what to make of it – in the best possible way. His voice, deep enough to give Barry White a run for his money, paired unexpectedly with a fresh take on Detroit House filtered through a distinctly West Coast lens. The result? Pure magic that had everyone asking, “Who is this guy?”

(credit: @channeltres / Instagram)

These days, Channel Tres is pulling some serious numbers on streaming platforms. We’re talking over 3.2 million monthly listeners on Spotify, with “I’ve Been In Love” approaching the 100-million-stream mark. Not far behind, “Topdown” is sitting pretty at around 61 million plays. Remember his 2020 EP “i can’t go outside”? That thing crashed into Spotify’s Top 10 US Album Debuts like a meteor, bringing along some pretty impressive friends – Tyler, the Creator and Tinashe among them.

His latest offering, “Head Rush” (2024), feels like opening someone’s diary – if that diary happened to be set to an irresistible beat. Spread across 17 tracks, it’s raw and real, dealing with everything from personal transformation to profound loss. The project became a way for Channel to process some heavy stuff: losing his great-grandparents, saying goodbye to a close friend, and figuring out how to navigate success without losing himself in the process.

Behind the scenes, Channel Tres has been busy putting in work with some of music’s biggest names. From Kaytranada to Ty Dolla $ign and Tyler, The Creator, his collaborative resume reads like a who’s who of contemporary music. But it’s his production work that really gave him the insider’s perspective on how this industry ticks.

When you listen closely to his music, you can hear echoes of LA legends like DJ Quik and Dr. Dre mingling with funk pioneers George Clinton and Prince. What’s cool is how naturally it all comes together – Channel isn’t trying to be experimental; he’s just following his instincts and creating something that feels right to him.

(credit: @channeltres / Instagram)

You can catch glimpses of his Compton roots in everything he does, from his production style to the way he moves on stage. Those early days in dance crews didn’t just keep him out of trouble – they helped shape the artist we see today. Check out his moves on Instagram or YouTube, and you’ll see what I mean.

Want to dive deeper into Channel Tres’ world? You can find most of his discography on Apple Music, where his evolution as an artist is on full display. From those early church choir days to selling out venues worldwide, Channel Tres represents a new breed of artist – one who respects tradition while fearlessly charting his own course through the musical landscape.

What makes Channel Tres particularly interesting is how he’s managed to stay true to his roots while pushing the boundaries of what’s possible in modern music. He’s proof that sometimes the most innovative sounds come from simply being honest about who you are and where you’re from. In an industry that often prizes formula over authenticity, Channel Tres continues to show us that there’s still plenty of room for artists who dare to be different — and we’re here for it.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

Entertainment

iurisEkero Proves Pop Music Doesn’t Have to Be Loud to Be Good

Published

on

iurisEkero

There’s something refreshing about an artist who doesn’t chase volume. “I don’t make music to sound loud. I make music to sound deep,” says iurisEkero, and after diving into his catalog, you get exactly what he means.

Born in Mendoza, Argentina, iurisEkero (stylized in lowercase, like his approach to fame) grew up in a house where music wasn’t just background noise—it was the main conversation. His grandfather recorded albums as a vocalist, his father played trumpet, and young Iuris absorbed it all. But here’s what’s interesting: instead of just carrying the torch, he’s completely reimagined it.

Now splitting time between the USA and Argentina, iurisEkero creates what he calls “sonic exploration”—pop mixed with electronic textures, ethereal vocals, and these atmospheric moments that genuinely make you want to hit pause on everything else. He pulls inspiration from unexpected places: cities at night, red wine, those comfortable silences between people who know each other well, and what he describes as “the glitch of memories.”

His latest single, “This Summer Night,” dropped on August 19th and perfectly captures that specific magic. At 3:17, it’s packed with synths that stick in your head and a melody that somehow feels both nostalgic and brand new. Other tracks like “The Sun, The Wine and You” and “Midnight Drive” show his range—each one catching different emotional frequencies while keeping that distinctive warmth that comes from his bicultural perspective.

The numbers tell their own story. Nearly 3 million Spotify streams. Over a million YouTube views. But when you mention this to iurisEkero, he seems genuinely surprised. “I don’t even understand those numbers,” he admits. “I just enjoy and am grateful.”

What he hopes listeners take away is simple: that urge to play a song again, whether you’re remembering someone, dancing alone in your kitchen, or waiting for something you can’t quite name yet. Even his breakup songs somehow feel optimistic—there’s always this undercurrent of possibility in his work.

Currently working on a new album featuring various guest artists, iurisEkero seems ready for whatever comes next. The sound explorer from Mendoza has found his frequency, and people are definitely tuning in.

Find iurisEkero’s music on Spotify, Apple Music, YouTube Music, and other streaming platforms, or visit his official website and follow him on Instagram.

Continue Reading

Entertainment

Alain Mékani Confronts Success and Solitude in New Single ‘Quiet’

Published

on

Alain Mékani

What happens when you achieve everything you dreamed of before turning 23, but there’s no one around to celebrate with? That’s the question Alain Mékani wrestles with in “Quiet,” his introspective new single that dropped August 1st, 2025.

The Dubai-based artist, who grew up in Beirut speaking Arabic with his mom and French with his dad while MTV played in the background, has been carving out his own corner of the Middle Eastern pop scene since his 2023 debut “Fool.” But this latest track hits different. It’s raw, honest, and uncomfortably relatable for anyone who’s ever felt alone in a room full of people.

Written during a period of professional success while living abroad, “Quiet” runs just over three minutes but packs an emotional punch. The track opens with Mékani reflecting on his younger self’s dreams—the car, the new place, all achieved before his 23rd birthday. But here’s where it gets real: “I left it all behind just to find myself / But am I really free?”

The chorus doesn’t pull punches either. When he admits “I’ve been going through some changes and my mind is fucking racing,” you feel that restless energy. It’s not polished pop perfection; it’s someone working through their stuff in real-time. The official music video, which premiered July 31st, visually captures this internal conflict.

“Quiet” by Alain Mékani

Family threads through every verse — and you can feel it. There’s the promise to make his mother proud, the desire to share his victories, and that gut-punch line about missing the people who matter most. The bridge transforms into something between a mantra and a desperate reminder: “Be somebody if you’re nobody.” It’s less motivational poster, more survival mechanism.

Since emerging with tracks like “Awlad El Haram” and his licensed reimagining of the Lebanese classic “Tallou Hbabna” earlier this year, Mékani has built a reputation for blending French, Arabic, and English lyrics with what critics call a “melancholic awakening” sound. Regional outlets including Musivv and Buro 24/7 Middle East have taken notice of his ability to pair cross-cultural production with genuine vulnerability.

The artist, who taught himself guitar after starting on accordion at eight, turned to songwriting as therapy following his father’s death in 2015. While working a marketing day job in Dubai, he spent nights and weekends learning production, eventually creating the demos that would launch his career.

Currently working on collaborations with Rayan Bailouni and Jay Janith, Mékani is pushing further into French territory with his upcoming releases. It’s a natural evolution for someone who grew up switching between languages at home. As he puts it: “I write in three languages because some emotions need more than one passport.”

“Quiet” is now streaming across all major platforms. Connect with Alain Mékani on YouTube, Spotify, Apple Music, Anghami, Instagram, TikTok, and at alainmekani.com.

Continue Reading

Entertainment

Siren Built Her Entire Sound in Secret and Now She’s Ready to Surface

Published

on

Siren

The first thing that hits you about Siren isn’t just her voice—it’s the sheer audacity of someone who taught themselves everything. No formal training, no music theory classes, just pure instinct driving her to create something that sounds like Rammstein got into a late-night conversation with Lana Del Rey while Massive Attack played in the background.

At 24, this LA-based artist has already written around 70 songs, most still unreleased, sitting in her vault like secrets waiting to surface. Born June 13, 2001, Siren started making music in 2019, and what’s emerged since then defies easy categorization. Her sound pulls from trip-hop pioneers like Portishead, the industrial weight of German metal, and the cinematic drama of Tchaikovsky—yes, the Swan Lake composer.

“Every ache must be turned into art,” she says about her approach to music. It’s this philosophy that drives her self-described “raw confessions where melancholy meets beauty.” Her mezzo-soprano voice shifts between whispered vulnerability and soaring intensity, creating what she calls “cold waves of sound that mesmerize like a siren’s voice in the night sea.”

Siren

The artist’s journey started unexpectedly early. One of her most vivid childhood memories involves her grandmother singing Russian folk songs on a winter swing—an experience she describes as “blue, cold, wintry, dark, nostalgic, deep, soulful, and melancholic.” By twelve, she’d discovered Rammstein, which she credits with awakening “strength, courage, resistance, and the spirit of a fighter.” The band shaped about 60% of her musical taste, while Lana Del Rey, who she calls her “musical mother,” opened up the other side of her artistic personality.

What’s striking about Siren’s work is how she balances opposing forces. She describes her music as reflecting both her anima and animus—the feminine emotional vulnerability paired with masculine instrumental drive. This duality shows up everywhere in her sound: acoustic piano meets electric guitars, string arrangements collide with rock drums, trip-hop grooves support orchestral swells.

Her latest release, “Devil 2019,” dropped on August 3, 2025, running 3:28 and showcasing her hypnotic vocal control. But it’s just a taste of what’s coming. Her debut single “Siren Heroine,” released on June 13, previews her upcoming album “Blue Blood,” which promises an oceanic, siren-themed concept drawn from songs written three to four years ago.

Siren

Beyond music, Siren works as a visual artist, filmmaker, and photographer, creating her own visual concepts exactly as she imagines them. She admits to both loving and fearing the ocean—thalassophobia mixed with an obsession for deep blue imagery. “I reflect what I fear. I am what I fear,” she explains.

When asked about dream collaborations, she mentions Hans Zimmer, Rammstein, and Lana Del Rey—though she notes that most of her musical heroes are dead. Her approach to creation remains uncompromising: “I don’t write for people—I write for myself. Music is how I let you know me.”

For those curious to dive deeper, Siren’s music can be found on Spotify, Apple Music, YouTube, SoundCloud, and her website. Follow her journey on Instagram and TikTok.

Continue Reading
Advertisement
Follow Us - Popular Hustle on Spotify
Follow Us - Popular Hustle on Spotify
Follow Us - Popular Hustle on Spotify

Trending