Connect with us

Entertainment

In Conversation: NOT THA ONE on rehab(it)recordings Launch

Published

on

Today marks the launch of rehab(it)recordings, an exciting new platform bringing together artists from Canada, the United States, France, and the United Kingdom. Celebrating the launch are two debut singles: “Gravity Isn’t Real Today,” a collaboration between NOT THA ONE and Vanessa John that channels early 90s techno-warehouse-rap, and “msg no.5,” Vanessa John’s first single from her upcoming EP “msgs from the abyss.”

We spoke with NOT THA ONE (EVAN TYLER), co-founder and featured artist, about the label’s fresh approach to hypnagogic hip-hop, garage wave, and avant-garde video production. The label launches with an impressive roster including NOT THA ONE (Regina), Vanessa John (Toronto), Ira Lee (Montreal), NTS SleepS (Vancouver), Deacon LF (Brooklyn), Polly Say Phalle (Paris), 73Stan (Warwickshire), MS.GOD (Canada/USA), MR.CONSTRIKTUS (Minot), Sleepsearch (Yorkton), HazeShallow (Regina), OKAN’S OLD MUFFIN (Regina), and Lemon-Aids (Vancouver/Regina).

How did your musical journey begin?

Picture this – five-year-old me in 1990, sitting cross-legged in front of the TV with my fisher price karaoke box, recording Michael Jackson and Nirvana straight from the screen. That was the start. Then came the formal training – Royal Conservatory of Music for piano, picked up bass guitar and drums along the way, started this wild psychedelic rock band in high school. But everything changed when I heard Wu-Tang. That was it – I knew right then that THIS was my life. Been writing bars ever since. Couldn’t stop if I tried.

You’ve got quite an interesting academic background too. How does that play into your music?

I’ve got this graduate degree in visual arts from University of Toronto, which might seem fancy, but at my core, I’m still that ‘raw made it in a garage rap brain’ from Regina, Saskatchewan – what I like to call the forgotten province of Canada. One of my biggest inspirations is Ira Lee from Montreal, who’s now part of rehab(it)recordings. This guy… he completely rewrote the rulebook of what RAP could be. But you know what? I’m really just a product of everyone I’ve crossed paths with – Ira, countless others. That’s what art is, right? Taking the world and telling its story back to itself. It’s never just about one person.

For someone who’s never heard your music, how would you describe it?

You’re dumpster diving and find this sketchy VHS tape. Against your better judgment, you take it home and pop it in. What hits you is this beautifully chaotic, unorthodox sonic assault that somehow makes perfect sense once you create your own framework to process it. I’m a hip-hop scholar at heart, sure, but I’m equally in love with hypnagogic, garagewave, leftfield, glowfi, Nu Disco – and that’s before we even dive into all the different flavors of hip-hop itself.

Tell us about the vision behind rehab(it)recordings.

We’re this amazing collection of musicians and visual artists spread across Canada, USA, France, and the UK. But it’s more than just geography – it’s about understanding that life itself is a constant process of rehabilitation. Every artist here knows that path intimately. It’s raw, it’s delicate, but it’s also incredibly fertile ground for creativity. Everyone’s got their own way through it, you know?

What do you hope people take away from your music?

The courage to create something uniquely theirs. Doesn’t have to be rap – we’ve probably got enough rappers already,” he laughs. “But there’s something special about being 40 and still living for that next freestyle. It’s like this inside joke I carry with me: ‘EVAN – GOT GREAT AT RAP.’ Ridiculous journey? Maybe. But it’s mine, and I wouldn’t have it any other way.

What’s next for rehab(it)recordings?

We’re launching with two great singles today. This summer, we’re dropping videos for ‘Gravity Isn’t Real Today’ and a new track called ‘PAMELA CALENDAR’ featuring the incredible Vanessa John, with Deacon LF bringing his magic to the production. Later in 2025, we’re releasing this wild double album, ‘The Found CDs disc one + disc two’ – a collaboration between myself and Vanessa John, produced by Deacon LF and ET. I can’t wait for people to hear what we’ve been working on.

‘Gravity Isn’t Real Today’ by NOT THA ONE and Vanessa John
‘msg no.5’ by Vanessa John

Today’s launch of rehab(it)recordings at rehabitrecordings.ca brings a fresh perspective to the independent music scene, offering an engaging mix of hip-hop, experimental electronic music, and visual arts. The launch singles showcase the label’s range – “Gravity Isn’t Real Today” draws from early 90s techno-warehouse-rap traditions while exploring themes of dissociation and alienation, while “msg no.5” delves into the often-overlooked importance of platonic love. To follow NOT THA ONE’s journey and upcoming releases, check out his linktree or connect on Instagram (@deadregina).

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

Entertainment

The Quarantined Release ‘Aversion To Normalcy,’ An Album Born From War and Survival

Published

on

Sean Martin // The Quarantined (Image credit: Alexx Calise)

The Quarantined are released their third studio EP, “Aversion to Normalcy,” today, and it’s not the kind of record you put on for background music. Created by Sean Martin, a former airborne infantryman and Iraq War veteran, the album confronts trauma head-on, pulling from his experiences in combat and the disorienting aftermath of trying to rebuild a life once you’re home. It’s grunge-heavy, emotionally direct, and built around the idea that “normal” is just a polite lie we tell ourselves. What makes it work is that Martin isn’t trying to package his experience into something digestible. He’s just refusing to look away.

The album arrives with momentum that’s hard to ignore. The Quarantined have racked up over 30 million views across TikTok, with one clip of “Skeleton Chair” alone hitting 1.1 million+ views. On Spotify, they’ve pulled in 500,000 streams, and their viral reach has sparked conversations about trauma, forgiveness, and what it actually means to heal. For a band working outside the traditional industry machine, those numbers say something about how their message is connecting.

‘Aversion to Normalcy’ by The Quarantined

Martin doesn’t soften his subject matter. Tracks like “Skeleton Chair,” “Shadow (on my back),” and “Nemesis (friend of mine)” trace a path through chaos, self-destruction, and the slow, unglamorous work of choosing to survive. He’s not writing from a place of having figured it all out. He’s writing from the middle of it, which is what makes the record feel urgent rather than reflective. There’s no tidy resolution here, just the raw acknowledgment that some battles don’t end when you come home.

The album was recorded at Blackbird Studios and Sound Emporium in Nashville, two facilities known for handling heavyweight rock projects. Producer Nathan Yarborough, who’s worked with Alice in Chains, Korn, Halestorm, and Evanescence, handled engineering and production. The lineup includes Jerry Roe on drums, Luis Espalliat on bass, and Zack Rapp from Dream Theater on lead guitar and violins, with Martin covering vocals and guitar. It’s a setup that balances aggression with precision, letting the songs hit hard without losing their emotional core.

In a Veterans Day post on Facebook, Martin didn’t hold back about what this album means and what it cost. “You know, the things you thank us for today, have lifetime consequences for those who carry the burden,” he wrote. “I always thought if you’re gonna thank someone, better be specific about what and why, otherwise it has no meaning except as a false absolution for yourself.” It’s a pointed critique of performative gratitude, and it underscores what “Aversion to Normalcy” is actually about: rejecting easy answers and comfortable narratives in favor of something messier and more honest.

Martin pulls from punk rock, grunge, and metal, but what ties it together is his refusal to romanticize any of it. This isn’t protest music in the traditional sense. There are no slogans, no clear villains. Instead, it’s an invitation to sit with discomfort, to look at the parts of life that don’t fit into neat categories, and to find meaning in survival itself.

The Quarantined also support the Free2Luv movement, working on anti-bullying efforts, mental health advocacy, and music education for veterans and their families. It tracks with what the album’s already doing: making room for people who are still figuring it out, still fighting through it.

Aversion to Normalcy” doesn’t offer answers. It offers witness, which might be more valuable anyway. In a culture that constantly demands we move on, heal up, and get back to normal, Martin’s album asks a better question: what if normal was never the goal in the first place?

“Aversion to Normalcy” is available now on all streaming platforms. You can follow The Quarantined on TikTok, Instagram, and Facebook at @thequarantined, visit their website here, or stream their projects on Spotify.

Continue Reading

Entertainment

Meet Kaziboii, the Afrobeats Artist Mixing Drill Energy With Vibrant Soul

Published

on

Kaziboii

There’s a tension in Kaziboii’s music that most artists spend years trying to figure out. How do you make something hit hard enough for the club while still carrying real weight? How do you blend the aggressive punch of drill with the kind of soul that actually means something? For the Nigerian artist now based in the UK, that balance isn’t something he’s chasing. It’s just how he hears music.

Raised between Lagos and Port Harcourt with a mother who kept music constantly playing, Kaziboii didn’t just grow up around sound. He studied it. As a kid, he bought Michael Jackson lyric sheets just to understand how songs worked. That early obsession turned into high school bands, homemade beats, and eventually his first studio track “Carolina” in 2018. That session confirmed what he already knew.

‘BODY TO BODY’ by Kaziboii

By 2020, he was performing at beer carnivals when Mc Concept (aka Oga Boss) saw him and started booking more shows. He went by Kazola back then, but switched to Kaziboii in 2021, the same year he moved to the UK to study Music Production and Performance at the University of Chester. He wanted to understand the technical side of what he’d been doing instinctively for years.

His sound pulls from Wizkid’s melodies, Timaya’s street energy, and Burna Boy’s fusion approach, but what comes out is distinctly his. Afrobeats meets Afro Drill meets Afro Hip-Hop in a way that refuses to pick a lane. His seven-track EP “BODY TO BODY” dropped on August 19, 2025, running just under 20 minutes with standout tracks “Jemimah” and “Wetin Day Do Me.” The project featured Duncan Mighty and Fiokee, and it showed exactly what happens when you stop treating genres like borders.

Kaziboii

Right now he’s working on “Too Late” featuring Qx The Great and “Sideways” featuring Faceless, both international collaborations that continue his approach of turning real experiences into tracks that work on the dance floor without losing their emotional core. For Kaziboii, the goal has always been simple: make people feel something while they move.

That’s the thing about blending drill’s intensity with genuine soul. It only works if both sides are real. Kaziboii isn’t softening the edges or adding emotion as an afterthought. He’s proving that energy and feeling don’t cancel each other out. They make each other stronger.

Follow Kaziboii on Instagram, TikTok, Twitter, and stream his music on Spotify.

Continue Reading

Entertainment

LBE Scar on His Two EPs, Loyalty, Fatherhood, and Opening for Bone Thugs-N-Harmony

Published

on

LBE Scar

LBE Scar just released two EPs in the same week, handled all the engineering and production himself, and he’s set to open for Bone Thugs-N-Harmony on November 29 at Cleveland’s Agora Theater. For the Canton, Ohio artist born Skyler Lewis, those three letters in his name carry weight. Loyalty Before Everything isn’t a tagline. It’s the code he lives by, and it’s what’s pushed him this far.

Fresh off releasing “The Chronicles of Scar, Vol. 1” and “The Chronicles of Scar, Vol. 2,” the 29-year-old father of two sat down to talk about what’s driving him, the upcoming Bone Thugs show, and why he refuses to take handouts.

What does LBE stand for, and why does it matter so much to you?

LBE stands for Loyalty Before Everything. This whole process is personal. It ain’t got nothing to do with music anymore. It’s about staying true to the people who’ve been real with me and cutting off anyone who wasn’t.

You dropped two EPs in the same week. What was the inspiration behind that?

My kids. That’s it. Plain and simple. My daughter Zalaya and my son Junior are the reason I keep going strong. That’s why I gave the world these projects. I wanted y’all to feel me in these songs, like really feel me, without any visuals even needed. I just wanted to paint a picture inside the mind of my audience and fans, and release something that everyone can relate to. My past traumas are what molded me into who I am today. After I did my performance in Cleveland, Ohio, I knew this is what I was destined to be. I’m here to stay. I’m here to make music and give it to the world.

“The Chronicles of Scar Vol. 1” by LBE Scar
“The Chronicles of Scar Vol. 2” by LBE Scar

Let’s talk about “Karma” & “Choose You” from Vol. 1. What’s these tracks about?

“Karma” about betrayal and learning who’s really loyal. I tried to uplift people, invest my time and energy, and got burned. The song’s about cutting ties with people who switched up and realizing I had to build everything on my own. I wrote “Choose You” on my 29th birthday back in May after someone I thought was loyal betrayed me. I had to force myself to finish that song. I took that inner pain and turned it into motivation. We can respect the truth, but we can’t respect a liar.

You’ve got some major shows coming up. What’s happening?

In the upcoming weeks, we’ll be in New York doing interviews and performing our set with YBL SINATRA. Then at the end of the month, we’ll be back in Cleveland, Ohio again, opening up for all five members of Bone Thugs-N-Harmony (tickets here). I just want to give a special shoutout to my brother SINATRA for staying loyal, plugging me in, and making all this happen.


YBL Sinatra and LBE Scar are set to open for all five members of Bone Thugs-N-Harmony on November 29 at the Agora Theater in Cleveland

How’d you connect with YBL SINATRA?

We grew up around the corner from each other when I lived in Cleveland. His real name is Leon McCane aka Young Bone Luxurii Sinatra, and he’s Bizzy Bone’s son. The connection runs deep. These upcoming shows we’ve got together are gonna be huge.

What’s next after these shows?

My tour begins in February 2026. All the dates are dropping on New Year’s Day. I’m also working on a new project with SINATRA and my third EP. Dee Dee Vision’s gonna be capturing everything. He’s a goat with the camera, and he’s gonna be doing a couple visuals for me soon.


Right now, LBE Scar’s focused on proving that building from the ground up, with no handouts, is the only way that matters. The message is simple: stay loyal, stay consistent, and the rest will follow.

Keep up to date with LBE Scar on Instagram, Facebook, Twitter, TikTok, YouTube, Spotify, and SoundCloud.

Continue Reading
Advertisement
Follow Us - Popular Hustle on Spotify
Follow Us - Popular Hustle on Spotify
Harbor Current Foundation Inc.
Tech1 day ago

Electric Ferries Will Save Money But Harbors Can’t Afford Them, Says Harbor Current Foundation Inc.

Dr. Rasheda Jackson
Business7 days ago

Leading With Purpose: How Dr. Rasheda Jackson is Redefining Success for Women in Business

Sean Martin // The Quarantined (Image credit: Alexx Calise)
Entertainment1 week ago

The Quarantined Release ‘Aversion To Normalcy,’ An Album Born From War and Survival

Lordos Beach Hotel (credit: lordosbeach.com.cy)
Travel1 week ago

Coastal Harmony: Discovering Cyprus with Lordos Beach Hotel as Your Haven

Kaziboii
Entertainment2 weeks ago

Meet Kaziboii, the Afrobeats Artist Mixing Drill Energy With Vibrant Soul

LBE Scar
Entertainment2 weeks ago

LBE Scar on His Two EPs, Loyalty, Fatherhood, and Opening for Bone Thugs-N-Harmony

HundRoses
Business3 weeks ago

HundRoses Is Building a Dating App Where You Can’t Message Anyone Without Proving You’re Real

Camden Harris
Entertainment3 weeks ago

Camden Harris Proves the Future of Music and Business Lives in Vision, Not Noise

Levi Lobo
Entertainment4 weeks ago

Levi Lobo Takes the Lead in New Mexico Indie Thriller “The Weight Of It All”

Nicole Ariana
Entertainment4 weeks ago

Nicole Ariana Confronts Her Demons on Emotional New Single “Return to Sender”

Allison Fisher & Monty Hobbs
Entertainment1 month ago

Billiards Legend Allison Fisher Teams with Producer Monty Hobbs on TV, Books, and Brand Expansion

Golden Coast Beach Hotel (credit: goldencoast.com.cy)
Travel1 month ago

Golden Coast Beach Hotel: Where Countryside Meets the Sea

Future-Proof Homes: Building Intelligence Every Property Investor Should Look For
Business1 month ago

Future-Proof Homes: Building Intelligence Every Property Investor Should Look For

Sturle Dagsland
Entertainment1 month ago

Norwegian Brothers Release Their Most Ambitious Album Yet With ‘Dreams and Conjurations’

Tullia Ferraro
Entertainment1 month ago

Tullia Ferraro Shines as a Co-Star Opposite Thorsten Kaye on The Bold and the Beautiful

Follow Us - Popular Hustle on Spotify

Trending