Jennifer Pratt is a force to be reckoned with. She is a military veteran, a government contractor, a property manager, and, above all, a role model. Yet, among these roles, her heart pounds loudest for her brainchild, “The Bevel Label,” a unique western chic boutique she calls “The BL Boutique.”
From the first moment you step into her virtual store, you’ll find yourself immersed in a world of edgy, bold fashion. The Bevel Label isn’t just about clothes; it’s about making a statement, about standing out in the crowd, about embracing the rebel in you.
But behind this explosive brand, there is a story of grit, determination, and a sheer will to inspire. “I’m busting my butt,” says Jennifer, “to be the best example of a professional woman for my daughter and all the other women out there who think they can’t do something.”
The genesis of The Bevel Label came during the height of the pandemic. As a new mom stuck at home, Jennifer found herself yearning for a local boutique that catered to her unique style. When she couldn’t find one, she did what any self-respecting, ambitious woman would do — she created her own.
Today, The Bevel Label offers a wide range of products from jewelry to decor, with the majority of items handmade either by Jennifer herself or other female small business owners across the country. Each piece is a rare find, carefully curated to appeal to the “rebel souls, the gypsy badass wild girls living life however they want.”
Customer service is the cornerstone of her business. From the moment an order is placed, she guarantees that it will be handled with the utmost care and love. And with an always expanding new arrivals collection, customers are continuously treated to the trendiest and boldest fashion for the wild and free-spirited.
But Jennifer isn’t just about the hustle; she’s about the message. “Be Bold. Be You. Takin’ Life by the Horns,” she says. Her clothing line echoes her mantra, with each piece designed to empower women to express themselves authentically and without fear.
And she’s far from done. In the next five years, Jennifer plans to have an actual storefront where customers can come and try on clothes. And as she strives to make this a reality, she continues to juggle her roles with an unwavering commitment to her mission. She is, in every sense, a testament to the strength and tenacity of modern women.
From her days in the Navy to her time as a government contractor and now as the founder of a thriving boutique, Jennifer Pratt is a living embodiment of the American Dream. Her journey is a reminder that with hard work and determination, women can not only survive in today’s challenging world, but they can thrive and inspire others to do the same.
You can find Jennifer Pratt and her unapologetic collection on Instagram, TikTok, and Facebook, or browse through the boutique’s products at The Bevel Label’s official website.
The Bevel Label is more than just a store; it’s a movement. A call to action for all women to embrace their individuality, to live boldly and to take life by the horns. And at the helm of this revolution, you’ll find Jennifer Pratt — a woman determined to redefine the norms, and in doing so, inspire her daughter and women around the world to do the same. Because, in her own words, “I value hard work so I can play harder.”