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Molly Buster: Becoming a Successful Professional Trainer and Health & Wellness Coach

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Becoming a professional gym trainer or a health and wellness coach requires you to be determined to learn. It is also imperative that you always have your client’s needs at heart and treat each client individually. This is how Molly Buster has grown her career and business in the last seven years as a professional trainer and health & wellness coach.

Molly Buster is a Kansas-based professional gym trainer and health and wellness coach who has risen from being a front desk operator in a gym to be one of the industry’s best trainers. The 30-year-old has been in the fitness industry for the last seven years and can only see better days ahead in business and career. She commits her work to client satisfaction, and this has seen her rise the ranks to become a business owner and a renowned trainer. Here’s Buster’s story.

Was It A Childhood Dream to be a Professional Trainer?

No.

Buster says that her dream was to become a professional athletic dancer. She even went to college and got herself a degree in that field. She moved ahead to become an athletic dancer for a leading company in  LA and enjoyed her career up until fitness training took over.

As a child, Buster was in almost all teams that allowed her to move around. She played volleyball and basketball, became a cheerleader, joined the dance team, and even did theater work. When she got into college, she got a job in the front office section of a corporate gym, where she developed an interest in the fitness industry. Buster learned all the]at she could from the in-house trainers and even got a certification for her efforts.

After college, she branched off to her dancing career. However, living in LA meant a higher cost of living, and Buster had to get a supplementary source of income. Coincidentally, she found a job at another gym, and this time, it did not take much convincing for her to follow her passion for fitness training.

Earning the Credits

At the gym, Buster took up a training course at Equinox while she was 23 years old. The two years she spent juggling between a dance career and working at the gym helped her find the compass of her life. She says that while she enjoyed dancing and all the challenges it came with, her heart yearned for more. She admitted that fitness training was now her happy place. In  2016, Buster quit dancing and became a full-time trainer.

Over the years, Buster has earned her certifications that help to boost her portfolio. They are:

  • BFA in Dance
  • Tier 3+ Personal Trainer (Equinox)
  • Fitness Manager (Equinox)
  • Personal Training Manager (Equinox)

She has had the opportunity to work with hundreds of clients and has since become a business owner. Some of her accomplishments are:

  • Coaching over 10,000 one on one clients
  • Mentoring and teaching within her club
  • Training a team of trainers as a fitness manager
  • Running the training department as a personal training manager

Her most significant achievement is owning and running Molly Buster Coaching, which is an online fitness business. When the Covid 19 pandemic hit, Buster realized that she needed to shift gears in her career. She felt that her position at the company she worked for was not fulfilling enough and that she needed to do better. She quit her job and started her business.

Any Important Lessons?

Buster says that the most important lesson she has learned in her career and has become the pillar of her coaching is that there is the training and nutrition a client should do in a perfect world,  and there is what they are willing to commit to now. She says that those two things are rarely the same. According to the coach, perfect meal workouts and meal plans do very little if the client cannot execute them. In her words, “A great coach isn’t just able to get someone results, but can help make those results doable, manageable and sustainable.”

What Is The Most Important Trait in the Profession?

Buster says that the most important trait for a trainer is humility. She says, “I cannot tell you how many trainers I’ve seen stunt their potential because they were too proud to learn from others or admit they did not have all of the answers. While arrogance & confidence are often tied to the idea of a Personal Trainer, the best I’ve ever worked with learned from everyone, were never above anything, and we’re constantly seeking to be better. The industry is always changing, and if you are too proud to keep growing, your clients will outgrow you.”

Parting Shot

Molly Buster has not made it in the industry by being a know it all. On the contrary, she has always been willing to learn from mentors, fellow trainers and has even taken classes to boost her career. Her advice to upcoming professionals is always to be open to learning. It is a process,  and there’s no shame in admitting that you don’t know it all.

Check out the latest on Molly Buster by following her on Instagram, here.

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Hype Clash Agency Rides the Wave of Social Media Influence

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Hype Clash / Marketing Agency

The neon lights of Times Square flicker as Travis Minks, founder of Hype Clash Agency, steps out of a yellow cab. He’s just wrapped up another marathon strategy session, his mind still buzzing with hashtags and engagement rates. Welcome to the world of influencer marketing, where likes are currency and trends change faster than New York minute.

Hype Clash burst onto the scene in 2022, riding the wave of a grant that helped them develop their secret weapon: a proprietary platform boasting 270 million influencers. “It was like hitting the jackpot,” Minks grins, his eyes crinkling at the corners. “Suddenly, we had this goldmine of data at our fingertips. It was go time.”

But let’s rewind a bit. Picture this: a cramped office, whiteboards covered in scribbles, and a team fueled by dreams and way too much coffee. That’s where Hype Clash was born. “We were total noobs,” laughs one of the first employees. “But we had this crazy idea that we could shake up the influencer game. And you know what? We kinda did.”

Fast forward to today, and Hype Clash is managing a cool $100 million in marketing budgets. Not too shabby for a company that’s barely old enough to order a drink, right? But in the world of viral trends and fleeting fame, three years might as well be a lifetime.

Just ask Jake, a prominent TikTok personality. “One day you’re blowing up, the next you’re yesterday’s news,” he shrugs, idly scrolling through his phone. “But these Hype Clash folks? They’ve got their finger on the pulse. They know what’s gonna pop before it even bubbles.”

Hype Clash’s approach is a three-act play that would make Shakespeare proud. Act One: Define objectives and scout talent. Act Two: Strategize and execute. Act Three: Track results and optimize. Sounds simple, doesn’t it? But as any marketer worth their salt will tell you, there’s more to it than meets the eye.

“It’s like herding cats,” chuckles a brand manager who’s collaborated with Hype Clash. “Except the cats are all Instagram influencers with their own agendas. But somehow, Hype Clash makes it work. It’s kinda magical, to be honest.”

And work it does, from the hipster cafes of Brooklyn to the sun-soaked beaches of Rio. Hype Clash has gone global. They’re like the United Nations of content creation, bringing brands and influencers together in a kumbaya of sponsored posts and story takeovers.

Travis Minks / Hype Clash Agency

But it’s not all about the big fish in this pond. Minks leans in, his voice dropping to a conspiratorial whisper. “You wanna know what really gets me jazzed? The little guys. We once ran this campaign for a mom-and-pop business in Queens. Next thing you know, they’ve got lines out the door. That’s the good stuff right there.”

Of course, in this game, it’s not just about the warm fuzzies. It’s about cold, hard cash. And that’s where Hype Clash’s platform comes in clutch. It’s not just a fancy Rolodex; it’s a one-stop shop for everything from influencer discovery to getting that bread. “It’s like Tinder, but for brands and influencers,” quips one user. “And hopefully with less ghosting.”

But let’s keep it real for a sec. The influencer marketing world ain’t all sunshine and rainbows. It’s a dog-eat-dog world out there, and agencies like Hype Clash are always hustling to stay ahead of the game. “It’s exhausting,” admits one team member, dark circles under their eyes betraying late nights crunching numbers. “But man, when a campaign goes viral? It’s better than any high.”

As the sun dips below the Manhattan skyline, casting long shadows across the Hype Clash office, the grind continues. Phones buzz with notifications, laptops glow in the dimming light, and somewhere, an influencer is crafting the perfect caption for a product that might just break the internet.

In this concrete jungle where dreams are made, Hype Clash is carving out its own little empire. They’re not just riding the wave of influencer marketing; they’re making waves of their own. And in an industry where the only constant is change, that’s saying something.

So, what’s next for Hype Clash? Minks leans back in his chair, a mischievous glint in his eye. “We’re just getting started,” he says, tapping his temple. “The best is yet to come. We’ve got some tricks up our sleeve that are gonna make the industry go ‘Whoa!'”

In the meantime, brands and influencers keep flocking to Hype Clash like moths to a flame, drawn by the promise of that sweet, sweet viral magic. And in the city that never sleeps, Hype Clash keeps burning the midnight oil, ready for whatever curveball the digital world throws their way next.

As night falls on the Big Apple, Minks steps out onto the street, the city’s energy pulsing around him. A notification pings on his phone – another campaign just went live. He smiles to himself. In the world of influencer marketing, there’s no rest for the wicked. But then again, who needs sleep when you’re living the dream?

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Atelier des Sens | Embodying Emotion and Elegance in Every Bottle

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Atelier des Sens

Atelier des Sens, a brainchild of Andrei Vlad, the accomplished perfume artist and CEO, has redefined the essence of haute perfumery. Roots planted in the sun-drenched landscape of Grasse, the South of France, this perfume sanctuary is more than just a fragrance-making haven. Each carefully crafted scent is an elixir that transports you beyond the realm of the ordinary, weaving narratives of ancient mythology and modern artistry into an intimate olfactory journey.

The fragrances of Atelier des Sens are more than formulas; they are exquisite blends inspired by timeless tales, ancient lore, and the divine power of mythological gods. Each scent is a vortex that connects epochs, a bridge built of aromatic notes that guides the soul through a dance of shadow and light. When experienced, these fragrances whisper tales of regal sovereignty and embody an aromatic kingdom of allure that lingers in the memory of the beholder.

In its commitment to conscientious craftsmanship, Atelier des Sens dedicates itself to a sustainable approach to perfumery. Premium ingredients are sourced in harmony with nature, promoting transparency that traces the journey from soil to scent. This carefully considered approach not only enriches the olfactory experience but also stands as a testament to the atelier’s commitment to preserving our environment.

Atelier des Sens brings to life Andrei Vlad’s vision of creating fragrances with stories that capture the imagination. The artistry extends beyond perfume creation to engage fragrance appreciators, forming a mosaic of shared experiences that evoke deep emotions and immortal memories. This collaborative essence lies at the heart of Atelier des Sens, blending the dreams of perfume artists with those of their discerning clientele into a unique aromatic treasure.

On the horizon, Atelier des Sens introduces three inaugural fragrances: Zino, Rozzo, and Spiros. Each perfume, contained in an elegant bottle, is an olfactory masterpiece. Zino, inspired by the Aegean Sea, enclaves the scent of tobacco, honey, white flowers, and cherry. Rozzo is an ode to the duality of existence, capturing a lingering kiss with notes of peach, oud, and roses. Spiros evokes life’s joyous moments with a comforting blend of watermelon, amber, vanilla, amberwood, and cinnamon. These are crafted for those in search of exceptional and rare perfumes, bringing the charm of Grasse perfumery to the digital age.

This year, Atelier des Sens is set to debut at Beauty World 2024 in Dubai, one of the most prestigious beauty and fragrance exhibitions worldwide, spotlighting their dedication to sustainable perfumery and meticulous craftsmanship.

Join Atelier des Sens on a sensory journey that transcends mere perfume discovery. Embrace a voyage that encapsulates emotions, moments of joy, and olfactory memories designed to last a lifetime. Visit Atelier des Sens through their website and follow their Instagram to be a part of this world where emotions and fragrances constantly unfold.

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Army Veteran, Ray Ferguson, Helps Military Entrepreneurs Transition into Business World

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Retired Lieutenant Colonel Ray Ferguson, Founder and Owner of Boots in Business

After serving in the U.S. Army for 29 years, Ray Ferguson turned his entrepreneurial passion and expertise into a platform for supporting transitioning military personnel. Through an initiative known as “Boots in Business”, Ferguson guides military veterans to channel their unique skills into prosperous careers in the realm of business and real estate.

Ferguson, who retired in 2017, brings considerable life experience to his current role, having served deployments in Desert Storm, Iraqi Freedom, and Operation Enduring Freedom. During his stint in the Army, he also spent considerable time in academic settings, teaching at Officer Candidate School, Command & General Staff College, and Lincoln University ROTC Program.

His stellar service record in the military is paralleled by his achievements in the business arena. As the 2024 incoming President of the Southern Virginia Chamber of Commerce, Ferguson has been recognized as the 2022 Business Person of the Year both in Petersburg, VA, and by the SOVA Chamber. His entrepreneurial acumen ranges from real estate development to mentoring over 125 business owners and real estate investors.

Among his notable undertakings in the business world, Ferguson spearheaded more than 100 live and in-person real estate meetings between 2017 and 2024, witnessing a growing membership of over 1,500 individuals. As a real estate developer, he successfully flipped over 50 properties while still on active duty or retired.

Today, Ferguson is utilizing his experiences and leveraging the power of digital media to reach and enrich the entrepreneurial journeys of military personnel across the globe. Through the Boots in Business initiative, services like podcasts, blogs, and courses are offered, equipping military members with the skills to transition confidently into the business sphere.

Ferguson’s current projects include the Boot Camp: Real Estate Investing Basics Course and the Basic Training: Entrepreneurship Course, set to be completed by June 2022. He also plans to launch a subscription-based Community Networking group offering weekly real estate and entrepreneurship webinars, in-depth Q&As, mentorship, and networking opportunities.

Customers are already applauding the initiative’s effectiveness. Anna Barlow, a realtor, asserts that “Boots in Business is tailored for military members, empowering you with the knowledge and tools to succeed in real estate investing.”

With a mission to aid the smooth transition of military brothers and sisters into the civilian business world, Ferguson’s endeavor seems poised to shape the future of military entrepreneurship.

To learn more, you can engage with the project through Facebook, Instagram, YouTube, LinkedIn, and Spotify.

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