Princess Gollum, a.k.a. Josephine Lee, has made waves in social media and fashion with her distinctive character and avant-garde style. Her media savvy and focus on the dark, chained, and unexpected have made her media curator alias, the dark empress, a self-made triumph. Numerous admirers have been won over by Princess Gollum’s juxtaposition of a sweet yet alluring angelic demeanor. Josephine was one of the industry’s most intriguing and unique names, and Flaunt Magazine had the pleasure of meeting up with her to learn more about her journey.
The Evolution of Princess Gollum
The road that Josephine took to become Princess Gollum was not an easy one. She underwent several identity changes before settling on her present persona. She first appeared as Babyalmondeyes, sporting pink fur-covered ensembles à la Cam’ron, bucket hats, and monochromatic sweatsuits. She had recently left college and returned home, feeling disoriented and unsure of what to do next.
She then changed into Wifislilangel, a ferocious persona with razor-sharp black cat-eye makeup, matching monochromatic sweatsuits, barbed wire, chains, and locks, among other fierce accessories. But when she understood that Wifislilangel was innocent and perhaps a little naïve, she experienced a rebirth and became Princess Gollum.
Lady Gollum is a person you should avoid tampering with. Although she is more vital than ever, she is still sweet and kind. She must be revered and safeguarded because she knows what is happening. The avant-garde style of Princess Gollum is carefully managed with an emphasis on all things unexpected, chained, and black. She has a devoted social media following thanks to her distinctive manner.
Collaborations
Josephine has worked with numerous companies and designers throughout her tenure, but her favorite partnership to date has been with designer Bernhard Willhelm. She calls his creations works of art and thanks God for the chance to work with such a motivating partner. Josephine values that Willhelm accepts your weirdness and adores it as you become more bizarre. Since Palma discovered her in 2015, she has worked with him, and there is something unique about developing together.
When asked if we could anticipate more design work from Josephine in the future, she answered emphatically, “YES!” Josephine recently worked with Drink This Milk.
Personal Aesthetic
The name of Josephine’s style, “1 to 1 to 1,” highlights the significance of wearing the brand and secondhand clothing with Uggs and hosiery. Her trademark ensemble consists of a sweatsuit, an oversized blazer, hosiery-covered Gucci shoes, and a sterling drip. Her passion for thrift stores results from her desire to acquire one-of-a-kind things. Josephine’s unconventional, artistic, and outspoken demeanor is reflected in her sense of style.
Future Aspirations
In five years, Josephine sees herself as “Queen Gollum” when she looks to the future. She stresses the significance of remaining authentic and refraining from comparing oneself to others. Josephine advises her Instagram fans always to be aware of their value as human beings and to put just as much effort into improving their insides as they do their outsides.
Future goals for Josephine include growing her brand and engaging in more design partnerships. She aspires to develop her creativity, show herself through art, and express herself through fashion.
Secret Obsessions
Josephine revealed some intimate details, such as her passion for knitting, skill at completing Rubik’s cubes, and her addiction to eBay. Her grandmother, who showed her how to knit when she was younger, is the source of her covert obsession with the craft. She adores the idea of being able to build something from nothing and the feeling of pride it brings. Josephine enjoys working with Rubik’s cubes because she finds them meditative and relaxing.
Josephine loves her interests, but she also has an eBay addiction. She enjoys looking for unusual and vintage ancient Gucci items since that is one of her favorite labels. She relishes the excitement of the chase and discovering undiscovered treasures.
Moving Forward
Josephine Lee, also known as Princess Gollum, is a distinctive and gifted person who has established herself in the fashion industry. Her transformation from Babyalmondeyes to Wifislilangel to Princess Gollum proves the strength of change and the value of remaining loyal to oneself. She has a devoted following on social media thanks to her avant-garde aesthetic and recognizable style, and she shows no indications of slowing down.
Josephine’s partnerships with Bernhard Willhelm and Drink This Milk and her future plans show how much she values originality and ingenuity. Her hidden fixation further enhances her eccentric and outlandish personality with knitting, Rubik’s cubes, and eBay. We are eager to see what the future holds for Josephine because she is a power to be reckoned with.
Connect and follow Princess Gollum on instagram, here.