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The Rise of Princess Gollum: An Enigmatic Force in Fashion



Princess Gollum, a.k.a. Josephine Lee, has made waves in social media and fashion with her distinctive character and avant-garde style. Her media savvy and focus on the dark, chained, and unexpected have made her media curator alias, the dark empress, a self-made triumph. Numerous admirers have been won over by Princess Gollum’s juxtaposition of a sweet yet alluring angelic demeanor. Josephine was one of the industry’s most intriguing and unique names, and Flaunt Magazine had the pleasure of meeting up with her to learn more about her journey.

The Evolution of Princess Gollum

The road that Josephine took to become Princess Gollum was not an easy one. She underwent several identity changes before settling on her present persona. She first appeared as Babyalmondeyes, sporting pink fur-covered ensembles à la Cam’ron, bucket hats, and monochromatic sweatsuits. She had recently left college and returned home, feeling disoriented and unsure of what to do next.

She then changed into Wifislilangel, a ferocious persona with razor-sharp black cat-eye makeup, matching monochromatic sweatsuits, barbed wire, chains, and locks, among other fierce accessories. But when she understood that Wifislilangel was innocent and perhaps a little naïve, she experienced a rebirth and became Princess Gollum.

Lady Gollum is a person you should avoid tampering with. Although she is more vital than ever, she is still sweet and kind. She must be revered and safeguarded because she knows what is happening. The avant-garde style of Princess Gollum is carefully managed with an emphasis on all things unexpected, chained, and black. She has a devoted social media following thanks to her distinctive manner.


Josephine has worked with numerous companies and designers throughout her tenure, but her favorite partnership to date has been with designer Bernhard Willhelm. She calls his creations works of art and thanks God for the chance to work with such a motivating partner. Josephine values that Willhelm accepts your weirdness and adores it as you become more bizarre. Since Palma discovered her in 2015, she has worked with him, and there is something unique about developing together.

When asked if we could anticipate more design work from Josephine in the future, she answered emphatically, “YES!” Josephine recently worked with Drink This Milk.

Personal Aesthetic

The name of Josephine’s style, “1 to 1 to 1,” highlights the significance of wearing the brand and secondhand clothing with Uggs and hosiery. Her trademark ensemble consists of a sweatsuit, an oversized blazer, hosiery-covered Gucci shoes, and a sterling drip. Her passion for thrift stores results from her desire to acquire one-of-a-kind things. Josephine’s unconventional, artistic, and outspoken demeanor is reflected in her sense of style.

Future Aspirations

In five years, Josephine sees herself as “Queen Gollum” when she looks to the future. She stresses the significance of remaining authentic and refraining from comparing oneself to others. Josephine advises her Instagram fans always to be aware of their value as human beings and to put just as much effort into improving their insides as they do their outsides.

Future goals for Josephine include growing her brand and engaging in more design partnerships. She aspires to develop her creativity, show herself through art, and express herself through fashion.

Secret Obsessions

Josephine revealed some intimate details, such as her passion for knitting, skill at completing Rubik’s cubes, and her addiction to eBay. Her grandmother, who showed her how to knit when she was younger, is the source of her covert obsession with the craft. She adores the idea of being able to build something from nothing and the feeling of pride it brings. Josephine enjoys working with Rubik’s cubes because she finds them meditative and relaxing.

Josephine loves her interests, but she also has an eBay addiction. She enjoys looking for unusual and vintage ancient Gucci items since that is one of her favorite labels. She relishes the excitement of the chase and discovering undiscovered treasures.

Moving Forward

Josephine Lee, also known as Princess Gollum, is a distinctive and gifted person who has established herself in the fashion industry. Her transformation from Babyalmondeyes to Wifislilangel to Princess Gollum proves the strength of change and the value of remaining loyal to oneself. She has a devoted following on social media thanks to her avant-garde aesthetic and recognizable style, and she shows no indications of slowing down.

Josephine’s partnerships with Bernhard Willhelm and Drink This Milk and her future plans show how much she values originality and ingenuity. Her hidden fixation further enhances her eccentric and outlandish personality with knitting, Rubik’s cubes, and eBay. We are eager to see what the future holds for Josephine because she is a power to be reckoned with.

Connect and follow Princess Gollum on instagram, here.

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Hype Clash Agency Rides the Wave of Social Media Influence



Hype Clash / Marketing Agency

The neon lights of Times Square flicker as Travis Minks, founder of Hype Clash Agency, steps out of a yellow cab. He’s just wrapped up another marathon strategy session, his mind still buzzing with hashtags and engagement rates. Welcome to the world of influencer marketing, where likes are currency and trends change faster than New York minute.

Hype Clash burst onto the scene in 2022, riding the wave of a grant that helped them develop their secret weapon: a proprietary platform boasting 270 million influencers. “It was like hitting the jackpot,” Minks grins, his eyes crinkling at the corners. “Suddenly, we had this goldmine of data at our fingertips. It was go time.”

But let’s rewind a bit. Picture this: a cramped office, whiteboards covered in scribbles, and a team fueled by dreams and way too much coffee. That’s where Hype Clash was born. “We were total noobs,” laughs one of the first employees. “But we had this crazy idea that we could shake up the influencer game. And you know what? We kinda did.”

Fast forward to today, and Hype Clash is managing a cool $100 million in marketing budgets. Not too shabby for a company that’s barely old enough to order a drink, right? But in the world of viral trends and fleeting fame, three years might as well be a lifetime.

Just ask Jake, a prominent TikTok personality. “One day you’re blowing up, the next you’re yesterday’s news,” he shrugs, idly scrolling through his phone. “But these Hype Clash folks? They’ve got their finger on the pulse. They know what’s gonna pop before it even bubbles.”

Hype Clash’s approach is a three-act play that would make Shakespeare proud. Act One: Define objectives and scout talent. Act Two: Strategize and execute. Act Three: Track results and optimize. Sounds simple, doesn’t it? But as any marketer worth their salt will tell you, there’s more to it than meets the eye.

“It’s like herding cats,” chuckles a brand manager who’s collaborated with Hype Clash. “Except the cats are all Instagram influencers with their own agendas. But somehow, Hype Clash makes it work. It’s kinda magical, to be honest.”

And work it does, from the hipster cafes of Brooklyn to the sun-soaked beaches of Rio. Hype Clash has gone global. They’re like the United Nations of content creation, bringing brands and influencers together in a kumbaya of sponsored posts and story takeovers.

Travis Minks / Hype Clash Agency

But it’s not all about the big fish in this pond. Minks leans in, his voice dropping to a conspiratorial whisper. “You wanna know what really gets me jazzed? The little guys. We once ran this campaign for a mom-and-pop business in Queens. Next thing you know, they’ve got lines out the door. That’s the good stuff right there.”

Of course, in this game, it’s not just about the warm fuzzies. It’s about cold, hard cash. And that’s where Hype Clash’s platform comes in clutch. It’s not just a fancy Rolodex; it’s a one-stop shop for everything from influencer discovery to getting that bread. “It’s like Tinder, but for brands and influencers,” quips one user. “And hopefully with less ghosting.”

But let’s keep it real for a sec. The influencer marketing world ain’t all sunshine and rainbows. It’s a dog-eat-dog world out there, and agencies like Hype Clash are always hustling to stay ahead of the game. “It’s exhausting,” admits one team member, dark circles under their eyes betraying late nights crunching numbers. “But man, when a campaign goes viral? It’s better than any high.”

As the sun dips below the Manhattan skyline, casting long shadows across the Hype Clash office, the grind continues. Phones buzz with notifications, laptops glow in the dimming light, and somewhere, an influencer is crafting the perfect caption for a product that might just break the internet.

In this concrete jungle where dreams are made, Hype Clash is carving out its own little empire. They’re not just riding the wave of influencer marketing; they’re making waves of their own. And in an industry where the only constant is change, that’s saying something.

So, what’s next for Hype Clash? Minks leans back in his chair, a mischievous glint in his eye. “We’re just getting started,” he says, tapping his temple. “The best is yet to come. We’ve got some tricks up our sleeve that are gonna make the industry go ‘Whoa!'”

In the meantime, brands and influencers keep flocking to Hype Clash like moths to a flame, drawn by the promise of that sweet, sweet viral magic. And in the city that never sleeps, Hype Clash keeps burning the midnight oil, ready for whatever curveball the digital world throws their way next.

As night falls on the Big Apple, Minks steps out onto the street, the city’s energy pulsing around him. A notification pings on his phone – another campaign just went live. He smiles to himself. In the world of influencer marketing, there’s no rest for the wicked. But then again, who needs sleep when you’re living the dream?

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A New Hollywood Icon Emerges in Madelyn Cline



Madelyn Cline

Who would’ve thought that a girl from Goose Creek, South Carolina would become one of Hollywood’s hottest rising stars? Yet here we are, watching Madelyn Cline take Tinseltown by storm.

Born in 1997, Cline’s path to stardom wasn’t exactly a straight shot. Sure, she dabbled in modeling and commercials as a kid, but it wasn’t until she made the gutsy move to ditch college that things really started cooking. Imagine telling your parents you’re leaving school to chase your dreams in LA. Yikes!

But Cline’s got moxie, that’s for sure. She packed her bags and headed west, probably with stars in her eyes and butterflies in her stomach. LA’s a tough nut to crack, and Cline found out the hard way just how many aspiring actors are vying for that big break.

Remember those blink-and-you’ll-miss-it parts she had in The Originals and Stranger Things? They might not have set the world on fire, but they were stepping stones. Little did she know, her big break was just around the corner.

Enter Outer Banks. Holy smokes, did that show blow up or what? Suddenly, Cline wasn’t just another face in the crowd. As Sarah Cameron, she became the girl everyone was talking about. It’s funny how life works sometimes – one day you’re scraping by, the next you’re the toast of Netflix.

But fame’s a fickle friend, and Cline’s had to learn to roll with the punches. Red carpets and flashbulbs aren’t all they’re cracked up to be when you’re trying to grab a coffee without being mobbed. Still, she’s handling it like a champ, anxiety and all.

You’ve got to hand it to her – even with all the Outer Banks hullabaloo, Cline’s not resting on her laurels. She’s branching out, taking on meaty roles like her part in Glass Onion. I mean, working with Rian Johnson and Daniel Craig? Talk about a masterclass in acting.

And let’s not forget her Greek adventure during filming. There she was, thousands of miles from home, fumbling with phrase books just to order dinner. It’s almost comical imagining her with Post-it notes full of Greek phrases, trying to communicate with the locals. But hey, that’s how you grow, right?

Looking ahead, Cline’s got plenty on her plate. Outer Banks fans are chomping at the bit for the next season, and rumor has it, it’s going to be a doozy. Family drama, moral dilemmas, the works. Just the kind of juicy stuff Cline can sink her teeth into.

At the end of the day, Madelyn Cline’s story is still being written. Will she be a flash in the pan or a lasting star? Only time will tell. But one thing’s for sure – she’s got the talent, the drive, and that indefinable ‘it’ factor that makes people sit up and take notice.

So here’s to Madelyn Cline, the small-town girl making it big. Keep your eyes peeled, folks. Something tells me we’re going to be seeing a lot more of her in the years to come. And if you want to keep tabs on her journey, give her a follow on Instagram at @madelyncline. Who knows? You might just catch a glimpse of Hollywood’s next big thing in the making.

Connect and keep up with Madelyn on her instagram here:

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DJ Pope and 574 Studios to Lead the Charge at HackTown 2024



DJ Pope

In the quaint town of Santa Rita do Sapucai, Brazil, just a few hours’ drive from São Paulo—Latin America’s largest city—an event is taking shape that promises to transform the landscape of music and innovation across the region. Since its inception in 2016, HackTown has drawn comparisons to the iconic South by Southwest (SXSW) festival, emerging as a hub of creativity and entrepreneurial zest. Scheduled for its 8th edition from August 1-4, 2024, the festival not only attracts tech enthusiasts and business leaders but also captivates music lovers and cultural aficionados, solidifying its status as a cornerstone event in Latin America.

This year, HackTown is excited to welcome the renowned José David Rivera, better known as DJ Pope, along with his influential label, 574 Studios, hailing from Medellín, Colombia. A pivotal figure in propelling the reggaeton movement within Colombia, DJ Pope’s impact transcends music; he is a cultural titan responsible for transforming Medellín into an internationally recognized nexus of musical innovation. Beyond his personal artistry, DJ Pope is also the trusted partner and key collaborator of global superstar J Balvin. Known for hits like “Mi Gente” and “Ay Vamos,” J Balvin has been crucial in popularizing Latin music worldwide, merging traditional sounds with modern reggaeton to create a fusion that resonates across continents. Together, DJ Pope and J Balvin have crafted a cultural legacy that continues to shape the global music scene.

Established in 2020 by DJ Pope, 574 Studios has quickly become a catalyst for emerging talents in the Latin music scene. The label boasts a roster of dynamic artists including Maxi, Slay Fox, and NAO BTZ, who bring a vibrant mix of trap, hip hop, and traditional reggaeton to the industry, injecting new energy and innovative sounds into the Latin music landscape. At HackTown, these artists, alongside DJ Pope, will not only grace the stage with their performances but will also engage in panels and discussions. They will share their unique creative journeys and insights, offering festival attendees a deeper understanding of the forces shaping today’s music industry.

HackTown 2024 aims to blend various sectors — from corporate giants and media to technology and entertainment — reflecting the multifaceted nature of the festival. By hosting DJ Pope and 574 Studios, the festival not only celebrates reggaeton but also emphasizes its commitment to enhancing the genre’s influence within Brazil, where despite its global popularity, reggaeton has yet to dominate the national charts.

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