Culture
The Rise of Princess Gollum: An Enigmatic Force in Fashion
Published
2 years agoon

Princess Gollum, a.k.a. Josephine Lee, has made waves in social media and fashion with her distinctive character and avant-garde style. Her media savvy and focus on the dark, chained, and unexpected have made her media curator alias, the dark empress, a self-made triumph. Numerous admirers have been won over by Princess Gollum’s juxtaposition of a sweet yet alluring angelic demeanor. Josephine was one of the industry’s most intriguing and unique names, and Flaunt Magazine had the pleasure of meeting up with her to learn more about her journey.
The Evolution of Princess Gollum
The road that Josephine took to become Princess Gollum was not an easy one. She underwent several identity changes before settling on her present persona. She first appeared as Babyalmondeyes, sporting pink fur-covered ensembles à la Cam’ron, bucket hats, and monochromatic sweatsuits. She had recently left college and returned home, feeling disoriented and unsure of what to do next.
She then changed into Wifislilangel, a ferocious persona with razor-sharp black cat-eye makeup, matching monochromatic sweatsuits, barbed wire, chains, and locks, among other fierce accessories. But when she understood that Wifislilangel was innocent and perhaps a little naïve, she experienced a rebirth and became Princess Gollum.
Lady Gollum is a person you should avoid tampering with. Although she is more vital than ever, she is still sweet and kind. She must be revered and safeguarded because she knows what is happening. The avant-garde style of Princess Gollum is carefully managed with an emphasis on all things unexpected, chained, and black. She has a devoted social media following thanks to her distinctive manner.
Collaborations
Josephine has worked with numerous companies and designers throughout her tenure, but her favorite partnership to date has been with designer Bernhard Willhelm. She calls his creations works of art and thanks God for the chance to work with such a motivating partner. Josephine values that Willhelm accepts your weirdness and adores it as you become more bizarre. Since Palma discovered her in 2015, she has worked with him, and there is something unique about developing together.
When asked if we could anticipate more design work from Josephine in the future, she answered emphatically, “YES!” Josephine recently worked with Drink This Milk.
Personal Aesthetic
The name of Josephine’s style, “1 to 1 to 1,” highlights the significance of wearing the brand and secondhand clothing with Uggs and hosiery. Her trademark ensemble consists of a sweatsuit, an oversized blazer, hosiery-covered Gucci shoes, and a sterling drip. Her passion for thrift stores results from her desire to acquire one-of-a-kind things. Josephine’s unconventional, artistic, and outspoken demeanor is reflected in her sense of style.
Future Aspirations
In five years, Josephine sees herself as “Queen Gollum” when she looks to the future. She stresses the significance of remaining authentic and refraining from comparing oneself to others. Josephine advises her Instagram fans always to be aware of their value as human beings and to put just as much effort into improving their insides as they do their outsides.
Future goals for Josephine include growing her brand and engaging in more design partnerships. She aspires to develop her creativity, show herself through art, and express herself through fashion.
Secret Obsessions
Josephine revealed some intimate details, such as her passion for knitting, skill at completing Rubik’s cubes, and her addiction to eBay. Her grandmother, who showed her how to knit when she was younger, is the source of her covert obsession with the craft. She adores the idea of being able to build something from nothing and the feeling of pride it brings. Josephine enjoys working with Rubik’s cubes because she finds them meditative and relaxing.
Josephine loves her interests, but she also has an eBay addiction. She enjoys looking for unusual and vintage ancient Gucci items since that is one of her favorite labels. She relishes the excitement of the chase and discovering undiscovered treasures.
Moving Forward
Josephine Lee, also known as Princess Gollum, is a distinctive and gifted person who has established herself in the fashion industry. Her transformation from Babyalmondeyes to Wifislilangel to Princess Gollum proves the strength of change and the value of remaining loyal to oneself. She has a devoted following on social media thanks to her avant-garde aesthetic and recognizable style, and she shows no indications of slowing down.
Josephine’s partnerships with Bernhard Willhelm and Drink This Milk and her future plans show how much she values originality and ingenuity. Her hidden fixation further enhances her eccentric and outlandish personality with knitting, Rubik’s cubes, and eBay. We are eager to see what the future holds for Josephine because she is a power to be reckoned with.
Connect and follow Princess Gollum on instagram, here.
This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

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Unfiltered: A Conversation with Emily Pratt Slatin

Emily Pratt Slatin is not someone who speaks in half-measures. A former firefighter and paramedic lieutenant, passionate photographer, and candid writer, Slatin has built a life defined by authenticity and resilience. Through her personal blog RescueGirl557, she shares her experiences with unflinching honesty—from the challenges of an unconventional upbringing to finding peace on her Vermont farm. We recently had the opportunity to speak with Slatin about her journey, her values, and what drives her unwavering commitment to living truthfully.
The Conversation
You’ve written extensively about your early life and identity struggles. How would you describe those formative years?
I was born intersex with XX chromosomes and unmistakably female anatomy aside from one trait. From the beginning, my identity was a battleground. My family refused to accept me as their daughter, even trying to legally change the name “Emily” that nurses had written on my birth chart. But I knew who I was—I was Emily when I looked in the mirror, when I introduced myself to strangers. At 16, doctors clinically confirmed what I’d always known: I was genetically female. That sparked what my family called an “intervention,” which was really more of a tribunal where they condemned who I was. That was the moment I walked away and lost my biological family. But they were never really mine to begin with, and their absence hurt less than their expectations.
After that separation from your family, how did you build your life?
By 16, I was working at a summer camp where I’d grown up, and by 18, I had earned my EMT certification and joined a local fire department. I made a name for myself—Emily, Rescue Girl, the one who didn’t flinch, the one who stayed standing. For over two decades, I worked in emergency services, eventually becoming a Firefighter and Paramedic Lieutenant-Specialist. I led crews, taught trainees, and saved lives, all without the support or approval of the family who had cast me out. But witnessing tragedies that no human being should ever have to see takes its toll. Eventually, I chose to walk away from that career—not because I couldn’t handle it anymore, but because some chapters don’t need closure. They just need to end.
Your blog reflects an extraordinary commitment to honesty. Why is authenticity so important to you?
I’ve been told I’m too much, too intense, too much of an over-sharer, and too honest—I take every one of those labels as a compliment. I don’t do small talk or sugarcoat hard truths. On my blog, I share the most painful chapters of my life not for shock value or pity, but because truth doesn’t care if it makes people uncomfortable. I refuse to shrink myself to make others feel comfortable. My loyalty lies with the truth, no matter how harsh. I believe you either speak the truth or you’re lying—there’s no in-between. This moral stance is a throughline in my worldview. After spending so much of my early life having others try to control my narrative, living authentically is non-negotiable.
After leaving emergency services, you turned to homesteading. What does that lifestyle represent for you?
I bought a modest ranch house on 10 acres of Vermont farmland, seeking grit, utility, and freedom over comfort. I wake up every morning in a house I wired, on land I protect, with things I built from scratch. Every square inch of this life is mine. There are no name corrections needed on this property. After a lifetime of others trying to control my narrative, I’ve literally constructed a space where I answer to no one’s expectations but my own. I refuse to pay people to do what I can do myself with my own two hands. The coffee tastes stronger when you’ve earned your peace with blistered hands. The sun feels warmer when you no longer hide your skin.
Your writing often references “ghosts” and “storms.” What do these metaphors represent in your life?
The ghosts are the impressions of memory, loss, and former selves—the child I never got to be, the friends and family who faded from my life, even the person I was before trauma reshaped me. They follow us quietly, in the spaces between chaos and calm. The storm represents my emotional intensity—my rage, passion, pain, and power all at once. I used to see this intensity as a problem, but I’ve come to claim it: I am the storm, the woman who cannot be contained. And I would not change a damn thing. These aren’t just metaphors—they’re how I make sense of the chaos I’ve survived, how I process my emotional life and find meaning in everything I’ve endured.
You’ve written movingly about finding love with your wife, Amelia. What does that relationship mean to you?
With Amelia, love was not struggle or sacrifice; it was as easy, and as necessary, as breathing. She saw me as a person in a way that hit harder than I was willing to admit, because I had grown used to being overlooked or misunderstood. When she came out as transgender, I knew I loved her with a certainty that does not shake loose in the dark. Both of us faced family rejection for our love—the day I married Amelia was the day I lost what little connection I had left with my own family. Instead of letting this dual abandonment embitter us, we stood closer. We stitched a new family out of the thin air around us, made stronger precisely because it was chosen, not assigned. In the silence they left behind, we found something better than acceptance—we found belonging.
Beyond your personal journey, you’re also a creative person—a writer, photographer. How do these creative outlets shape your life?
Writing has been my lifeline—prose is what kept me alive on dark nights. I had the opportunity to be mentored by Beat poet Allen Ginsberg in my youth, which shaped my literary perspective. Photography allows me to tell visual stories, capturing moments and places with the same honesty I bring to my writing. I’m not built for mediocrity; I don’t fear obsession, I embrace it. Anything worth doing deserves my full force, my entire intellect, and my unwavering focus. That’s how I approach everything, from fixing a tractor to composing the perfect shot. Mastery, to me, is a form of both personal discipline and self-expression.
After everything you’ve been through, what values guide your life now?
Authenticity is my North Star—I’ve never relinquished my right to define myself. Courage and resilience are second nature to me; sometimes bravery is quiet and stubborn, reaching for something better even if your hands are shaking when you do it. Compassion runs deep—ironically, the very girl whom my parents called selfish and wrong grew up to devote decades to rescuing strangers and caring for a child who wasn’t legally mine. And integrity infuses everything—I simply will not live a lie. I will speak up, even if my voice shakes. I will cut ties, even if my heart aches. I will stand in my own skin, unashamed and unafraid.
Finding Truth in Resilience
Emily Pratt Slatin’s story is ultimately one of hope—hope in finding love that accepts you fully, hope in creating family and community from scratch, hope in the simple healing found in nature and honest work. After facing rejection, trauma, and loss, she has transformed pain into strength and isolation into self-sufficiency.
“I didn’t need happy,” she reflects. “I needed honest. And that is exactly what I finally have.”
That hard-won honesty is the compass by which Slatin steers her life. It makes her voice powerful and her presence authentic—a testament to a woman who chose to live truthfully, love deeply, and never let others define her fate.
Business
Building Healthier Futures: How For The Better Inc. is Leading Change with the Help of Local Businesses
Published
3 months agoon
February 15, 2025
In Brooklyn, For The Better Inc., a nonprofit founded by Rasheedat Ajala, is driving transformative change in youth health and wellness. But the organization isn’t doing it alone. With strategic support from local business partners like Ponce Bank and Black Health, For The Better Inc. is building healthier futures for minority youth through collaborative efforts that bring community resources together for greater impact.
The Power of Partnerships in Community Health
For The Better Inc. believes that community-driven solutions are key to sustainable health improvements. By partnering with businesses that share its mission, the nonprofit has been able to expand its reach, amplify its impact, and fund more programs for Brooklyn’s underserved youth. These partnerships provide crucial financial backing, resources, and in-kind support that allow the organization to deliver hands-on health programs and workshops that resonate with teens.
“Health education is essential, but it’s just the beginning,” says Ajala. “With the help of partners like Ponce Bank and Black Health, we’re able to bring these programs to life and reach even more young people. Our partners are integral to our mission; they understand the importance of health equity and the impact it has on every community.”

Partnership Success Stories: Making a Difference Together
Ponce Bank’s partnership with For The Better Inc. began with a shared commitment to fostering community resilience. By funding key programs like Better Health for Teens, Ponce Bank has enabled hundreds of Brooklyn teens to access nutrition education, cooking classes, and fitness workshops that wouldn’t otherwise be available to them.
“As a community-centered bank, we believe in investing in programs that make a tangible difference,” says a representative from Ponce Bank. “Our partnership with For The Better Inc. allows us to give back in a meaningful way. We’re proud to support an organization that’s dedicated to changing lives, one healthy choice at a time.”
Black Health has also played a critical role, providing resources for health screenings, mental wellness workshops, and nutritional guidance. By aligning with For The Better Inc., Black Health reinforces its commitment to addressing disparities in health education and access for minority communities. Together, they’re creating a foundation for a healthier future by empowering teens to take control of their well-being.
“Our collaboration with For The Better Inc. allows us to combine our expertise and resources,” says a spokesperson from Black Health. “It’s not just about addressing health issues but about creating lasting change by instilling healthy habits in the next generation.”
Expanding Impact: New Sponsorship Opportunities
For The Better Inc. is actively seeking new partners to join its mission and support its growing initiatives. Upcoming sponsorship opportunities include:
- Nutrition Workshops Series: A series of monthly cooking and nutrition classes for teens, where partners can provide funding, in-kind donations, or branded materials to support interactive sessions focused on healthy eating.
- Teen Wellness Challenges: Sponsors can help power upcoming challenges, such as the “Step Up for Health” fitness challenge, where teens log daily steps or physical activities, with sponsors recognized for contributing to prizes, awards, and event materials.
- Annual Community Health Fair: A large-scale event planned for Spring, bringing together local families, teens, and health experts for a day of free health screenings, fitness activities, and wellness talks. Sponsors can have dedicated booths, brand placements, and engage with the community directly.
Ajala emphasizes that these collaborations are mutually beneficial: “By partnering with us, businesses not only contribute to a crucial cause but also reinforce their role as a community ally. Together, we’re not just building programs; we’re building a legacy of health and empowerment for the next generation.”
Join Us in Building a Healthier Future
For The Better Inc. continues to expand its reach, and with every new partnership, its impact grows stronger. As a partner, you’re more than a sponsor; you’re a cornerstone of a movement that prioritizes health, equity, and opportunity for all. By aligning with For The Better Inc., you have the chance to make a difference that will resonate across generations.
Are you ready to help build a healthier, more equitable future? Partner with For The Better Inc. and become part of a legacy that empowers minority youth to lead healthier lives. Together, we can bring meaningful change to our community.
Partner with us today. Together, we can build a healthier, more equitable future for our community’s youth.
Business
Mendor Brody Gelin Creates A New Model For Creative Success
Published
5 months agoon
December 5, 2024
Successful entrepreneurs often excel in one field, mastering their craft before expanding their horizons. Mendor Brody Gelin seems to defy this convention, having built an impressive portfolio that spans entertainment, winemaking, luxury fashion, and music – each venture reflecting his distinctive creative vision.
“I’ve always believed that creativity doesn’t have boundaries,” Gelin explains. “Each art form, whether it’s acting, winemaking, or design, is just a different way of expressing the same creative spirit.”
On screen, Gelin has quietly built an ever-growing acting portfolio. His IMDb profile lists notable appearances in popular television shows including “House of Bodies,” “Step Up Revolution,” “The Glades,” and “Burn Notice.” When he’s not in front of the camera, he steps behind the microphone as NewFLo Brody @newflo.brody, creating music that draws from his diverse life experiences and musical influences.
Taking an unexpected turn from entertainment, Gelin ventured into the wine industry with Gelin Rouge, a boutique wine brand that perfectly captures his philosophy of blending tradition with innovation. “Winemaking is like directing a film where nature is your lead actor,” he reflects. “You can guide the process, but you must also respect and work with what each season brings.” Wine enthusiasts can follow the brand’s journey on Instagram @gelinrouge, where they share insights into their unique winemaking process.
Adding to his diverse portfolio, Gelin’s luxury venture, House of Gelin, has emerged as a rising star in the Paris luxury scene. The brand’s handbags tell a story of meticulous craftsmanship, where traditional French artisanal techniques dance with modern design sensibilities. While many luxury brands simply follow trends, House of Gelin takes a refreshingly different approach, emphasizing sustainability alongside sophistication. Their Instagram presence @houseofgelin showcases their latest collections, giving followers a glimpse into the world of Parisian luxury.
The entrepreneur’s creative reach extends even further with Bella Di Bella @belladibella_xoxo, a swimwear brand that rounds out his fashion portfolio. “My goal has always been to deliver the best products while staying true to my artistic vision,” Gelin states. “Whether it’s a handbag, a wine bottle, or a swimwear collection, each piece should tell its own story.”
Looking ahead, Gelin shows no signs of slowing down. His teams are currently developing fresh collections across all brands – from striking new handbag designs to innovative wine selections, contemporary swimwear lines, and upcoming musical releases. What’s particularly remarkable is how each project, despite being distinct, carries traces of Gelin’s signature attention to detail and commitment to quality.
In an era where many entrepreneurs spread themselves too thin, Gelin has managed to maintain high standards across his diverse portfolio. His journey serves as a compelling example of how creative vision, when paired with business acumen, can transcend traditional industry boundaries. Perhaps what’s most remarkable about Gelin’s story isn’t just the breadth of his ventures, but the depth of his commitment to each one – a testament to the rare combination of boundless creativity and unwavering dedication that continues to define his legacy in every field he touches.



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