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YESING | The Moroccan Maestro Weaving Melodies across Borders

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There’s an enticing new voice echoing from the vibrant corners of Morocco, a voice weaving enchanting tales through melodies, striking chords across hearts, and traversing cultural borders – YESING. Born and raised in Taroudant, Morocco, this rising pop sensation’s soulful performances and captivating talent have been capturing global audiences, marking him as a significant force in the music industry.

From a young age, YESING, known by his real name Yasine Benhechoum, has harbored a profound love for music. This love bloomed while strumming strings on his guitar, gradually crafting the unique artist that stands before us today. His artistic journey, which commenced in 2012, was fueled by his deep affinity for varied musical genres – a potpourri of pop, new wave, R&B, and traditional Moroccan music. It is this eclectic blend of influences that has birthed YESING’s distinctive sound, an amalgamation of modern elements and cultural vibes resonating with a diverse demographic.

YESING’s music is much more than harmonious chords and rhythmic beats. It’s an emotional odyssey, a euphonious journey touching the innermost corners of the listener’s soul. The essence of his music lies in its mesmerizing melodies and heartfelt lyrics, imbued with an emotional charge that aims to connect with listeners at a profoundly personal level. There’s an unspoken understanding, an intangible bond formed between YESING and his listeners as they navigate a spectrum of emotions through his music – from joy to sadness, longing to fulfillment.

The recent release of YESING’s latest song “Nti Li Bghit” [you’re the one I wanted] and its official music video has created ripples in the music industry, offering fans an immersive musical experience. It beautifully embodies the quintessence of YESING’s craft – stirring vocals, enchanting melodies, and powerful themes of love and personal experiences. This sensory spectacle, Directed by HNT and Co-Directed By Mohamed Ait Bahane and Company Production By Vala Cine Production, with song production by Sofcomusic in collaboration with Hiba Studios, takes the viewer on an unforgettable journey accentuated by beautiful cinematography and visually arresting sequences.

The praise for YESING’s discography doesn’t stop with “Nti Li Bghit”. Tracks such as “No Feelings” and “Bla Bik” have been lauded by critics and fans alike for their display of artistic growth and versatility. As he strengthens his position in the Moroccan music scene, YESING’s sincere performances, unique voice, and artistic vision continue to garner a growing fan base and critical acclaim.

The musical journey of YESING is a testament to his unwavering passion and talent. His commitment to creating music that transcends geographical boundaries and resonates worldwide solidifies his trajectory towards becoming a global music phenomenon. The future looks bright for this Moroccan maestro as he continues to leave an indelible mark on the global music scene.

For those who wish to lose themselves in the musical world of YESING, be sure to listen to “Nti Li Bghit” and explore his captivating music videos. Connect with him through his social media handles and be a part of his melodic journey. His music is available on YouTube, Spotify, and Instagram. To get in touch, shoot an email to yesingmusic@gmail.com. Witness the mesmerizing musical crescendo that is YESING – the Moroccan star redefining pop with a touch of tradition.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

Entertainment

Caplin & Massiah Serve Up Genre-Blending Debut with ‘Chemistry’

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‘Chemistry’ by Caplin & Massiah

A powerhouse vocalist from Barbados and a producer with ’80s pop credentials might seem like an unlikely pairing, but Caplin & Massiah prove that musical chemistry can’t be manufactured—it just happens. The real-life couple’s debut album “Chemistry” has been making waves since its April release, and two months later, the buzz hasn’t cooled down.

The 13-track collection clocks in at a tight 37 minutes, weaving together Afrobeats, dancehall, reggae, and pop with the kind of effortless flow that suggests these two have been making music together for decades. They haven’t—but their individual journeys prepared them for this moment.

Zeeteah Massiah brings serious pedigree to the partnership. The Barbados-born singer has shared stages with Michael Jackson, Tom Jones, and Robbie Williams, and scored a No. 1 dance hit in the US as lead vocalist for Arizona with “Slide on the Rhythm.” Her resume reads like a masterclass in versatility, from UK chart positions to tours with music royalty.

Paul Caplin’s path to this collaboration took a few detours. He started in the ’80s as part of cult pop trio Haysi Fantayzee, scoring hit singles and a gold album before pivoting to tech entrepreneurship. Now he’s back behind the boards as the duo’s producer and videographer, proving that creative passion doesn’t expire.

‘Chemistry’ by Caplin & Massiah

What’s immediately striking about “Chemistry” is how naturally these influences blend. There’s no forced fusion here—just two artists who understand that good music doesn’t need to stay in its lane. Massiah’s vocals shift seamlessly from the rhythmic spoken-word style of “Dance to It” to the powerful pop choruses of “Shaped Like You” and the soulful vulnerability of “You Don’t Know.” Meanwhile, Caplin crafts production that responds to each moment, whether it calls for something slow and contemplative or bright and sun-soaked.

The album’s standout tracks include the trio of “Shaped Like You,” “Dance to It,” and “You Don’t Know,” which have steadily gained traction on streaming platforms since the April release. But if there’s just one thing you need to know… “Feel This Way Again” is our favorite track on the album—a song that captures the duo’s core energy with an electric vibe.

Guest collaborators Dynamite, the St. Vincent soca star, and Danglin, former chart-topping lead singer of The Wailers, add texture without overwhelming the duo’s chemistry. These aren’t celebrity cameos—they’re artists who understand the global conversation this album is having.

What makes “Chemistry” work isn’t just the musical fusion—it’s the emotional honesty. This is music made by people who’ve lived enough to have something real to say, whether they’re exploring love, struggle, or the simple joy of movement. The album was crafted in their home studio, where life experiences translated directly into sound.

The duo describes their collaboration succinctly: “We’ve bottled the spark between us and let it explode into music,” Paul explains, while Zeeteah adds that “Chemistry fuses our influences to tell a story—a celebration of love, struggle, joy, and connection.”

In an era where genre boundaries matter less than authentic expression, Caplin & Massiah have delivered something genuinely fresh. “Chemistry” doesn’t just move your feet—it makes a case for what happens when two experienced artists stop playing it safe and start playing together. Two months after its release, the album continues to find new listeners drawn to its infectious energy and boundary-pushing sound.

“Chemistry” is available now on all major streaming platforms. Follow Caplin & Massiah on Instagram, Facebook, and YouTube, or stream the album on Spotify.

Caplin & Massiah’s first full-length release is now on wax. Discover it today on 12″ vinyl.

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Culture

Composer Wang Gang Bridges Cultures with “Memory of Xinjiang”

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Memory of Xinjiang

There’s something captivating about how Wang Gang approaches traditional music—he doesn’t just preserve it, he breathes new life into it. His latest composition, “Memory of Xinjiang,” continues this approach, building on the success of “Spring Rain” from his Eastern Journey series, which earned a Global Music Award.

Wang’s new composition draws from the folk song “Our Wonderful Xinjiang,” and here’s what’s fascinating—he preserves its traditional rhythms and modal structures while incorporating modern electronic elements. The result creates an auditory experience that honestly feels like traveling across Xinjiang’s diverse geography. You can almost see the Nalati Grassland stretching endlessly, feel the imposing presence of the Tianshan mountains, and sense the shifting sands of the Kumtag Desert.

Composer - Wang Gang
‘Memory of Xinjiang’ Composer / Wang Gang

Wang acknowledges that we’re living in an era dominated by short videos and the pursuit of online traffic, yet he firmly believes in pure music’s power to anchor listener attention. His goal is transforming simple auditory perception into what he describes as a multidimensional musical experience that evokes profound emotional resonance.

What’s interesting is how Wang’s approach reflects broader changes happening in Chinese folk music. As globalization and digital technology reshape how music gets made and shared, traditional sounds are finding fresh expressions through cross-cultural partnerships and technological innovation. It’s not just about preserving the past anymore—it’s about making it relevant for today.

Memory of Xinjiang - Musicians
‘Memory of Xinjiang’ / Musicians

For “Memory of Xinjiang,” Wang assembled an international team of musicians working across borders—no small feat in today’s world. The collaboration includes violinist Zhang Yi, cellist Yu Ping, Guzheng artist He Ying, and Pipa artist Zhou Yating from China, alongside vocalist Li Sisi. Producer Mei Zi worked with Canada’s Osmanthus Music Studio for recording and mixing, proving that great music doesn’t recognize geographical boundaries.

What’s particularly striking about the piece is how it weaves together instruments from different traditions. Traditional Xinjiang and Central Asian instruments like the Sitar, Daf drum, Rawap, and Tambur blend seamlessly with digital synthesis and modern production techniques. This isn’t just musical fusion for its own sake—Wang genuinely sees it as the future of composition and music distribution. The efficiency and creative flexibility this approach offers has clearly impressed him, and honestly, the results speak for themselves.

Executive Producer - Fei Yun
‘Memory of Xinjiang’ Executive Producer / Fei Yun

The project reunites Wang with executive producer Fei Yun, a Chinese Canadian musician who’s built quite a reputation for curating original compositions that highlight Chinese folk elements. Her track record is impressive—previous projects include acclaimed works like “Drum Zen,” “Spring Rain,” and “The Song of the Drums” series, which have earned recognition at international art competitions. What makes her particularly valuable isn’t just her artistic insight, but her practical experience in bringing Chinese music to global audiences without losing its authenticity.

Fei Yun’s background as an independent producer gives her a unique perspective on how traditional elements can resonate with contemporary listeners worldwide. She understands both the creative and business sides of music, which is increasingly important in today’s industry. Her involvement brings a level of credibility that matters when you’re trying to bridge cultural gaps through music.

Wang’s work sits at a really interesting intersection. He’s deeply rooted in traditional Chinese culture but equally engaged with contemporary aesthetics and technology. Whether through remote collaboration or the fusion of digital and multimedia art, he’s constantly pushing boundaries while respecting the source material—a balance that’s harder to achieve than it sounds.

Recording & Mixing - Meizi
‘Memory of Xinjiang’ Recording & Mixing Engineer / Meizi

The composer’s range is genuinely impressive, spanning from the delicate melodies of Jiangnan Tanci to the complex rhythms of Xinjiang’s Maqam musical tradition. His ability to move between classical instruments and electronic textures speaks to a broader evolution in how Chinese music engages with the world. It’s not about choosing sides between old and new—it’s about finding ways to make them work together.

Memory of Xinjiang” represents more than just musical innovation—it’s part of a growing movement where traditional music doesn’t simply preserve the past but actively engages with the present. Through collaborations that cross continents and genres that blend centuries of musical development, Wang is helping Chinese music find its rightful place on the global stage.

The success of projects like this suggests that audiences are genuinely hungry for music that honors tradition while speaking in contemporary terms. As technology continues to reshape how music gets created and distributed, composers like Wang are proving that cultural authenticity and modern innovation don’t have to be opposing forces. In fact, when done thoughtfully, they can enhance each other in ways that create something entirely new yet deeply familiar.

There’s something hopeful about this approach to music-making. In an era where cultural divisions often make headlines, Wang’s work demonstrates how artistic collaboration can build bridges between different worlds, creating shared experiences that transcend geographical and cultural boundaries.

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Entertainment

Rising Artist Erik Aronesty Is Already Breaking Every Rule He Can Find

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Erik Aronesty

Erik Aronesty calls himself “a new musician who hasn’t learned his lesson.” It’s a deliberately cryptic introduction that makes perfect sense once you dive into his work—a collection of lo-fi pop singles, children’s music, and what he describes as “bizarre” music videos that somehow manage to be both experimental and deeply personal.

While most people juggle a day job and creative pursuits, Aronesty’s dual identity feels more like living in two different universes. By day, he runs Q32, an artificial intelligence and technology consulting firm that helps startups harness machine learning for everything from resume screening to code review. By night, he’s crafting genre-bending micro-films and dreamy pop tracks that feel like they emerged from someone’s subconscious.

The thing is, the musical side isn’t new territory for Aronesty. He’s been making music since childhood, following in the footsteps of his musician father. These days, you’ll find him performing live vocals, keyboard, and harmonica on stages across Los Angeles every week, with regular Monday night shows at the Clubhouse drawing a growing audience.

His sound pulls from an eclectic mix of influences—Coldplay’s anthemic qualities, Jim Morrison’s poetic intensity, Ween’s genre-hopping irreverence, and the atmospheric textures of Radiohead and Morcheeba. The result is what he calls “Lo-Fi Pop and Dream Pop that’s designed to tell a story,” drawing directly from whatever’s happening in his life.

A glimpse of ‘Undo’ by Erik Aronesty

“It’s just stuff that’s happening in my life,” Aronesty explains about his songwriting process. But there’s nothing “just” about the execution. Operating under the q32 Studio banner, he’s published nearly 30 videos on YouTube, each one feeling like a mini-experiment in visual storytelling.

Take his recent work “Undo,” a breakup story he describes as having “a sad ending.” The track (and video) blends sketch-style visuals with photoreal footage in a single-take sequence exploring that universal desire to reverse time and fix a relationship. Then there’s “Didn’t Happen,” a lo-fi track about disassociating from painful reality, looping through washed-out moments and forgotten memories. On the completely opposite end, “Did You Lose Your Keys?” leans into absurdist internet humor with a song-based parody infomercial, complete with French lyrics and meta-comedy.

‘Didn’t Happen’ by Erik Aronesty

His most recent single, “It Goes Like This,” represents something of a departure—a deliberately catchy track designed for maximum TikTok virality. Released on June 1st, 2025, the 2:23 track is available on Spotify and showcases some subtle mainstream ambitions. You can check out more of his music on his Spotify. There’s even a TikTok preview that gives viewers a quick glimpse into the new music video. The song captures that universal feeling of being stuck in patterns—”Up all night, can’t get no rest / Same old song, it’s stuck again”—with a hypnotic repetition that somehow feels both frustrating and liberating. Honestly, after hearing it once, you’ll find yourself humming along whether you want to or not.

What sets Aronesty’s work apart isn’t just the music itself, but how he approaches the entire creative package. His videos span genres from sci-fi to slice-of-life, comedy to noir, always aiming for unexpected narratives and emotional depth. While he incorporates AI tools in his production process—a natural extension of his day job—the writing, directing, and scripting remain firmly human-driven.

‘It Goes Like This’ by Erik Aronesty

“I generate punchy micro-films that span genres,” he explains. “My goal is that every story unexpected and has a twist. This isn’t typical AI-gen sync.” The distinction matters to him, and it shows in the final product.

For Aronesty, the ultimate goal is simple: giving listeners “a sense of play, and fun.” It’s an approach that feels refreshingly honest in an industry often focused on vanity related numbers and metrics. His live performances every other Monday at 7pm at the Clubhouse in LA offer audiences a chance to experience this playful energy in person.

Having recently completed the duet “Undo,” Aronesty continues to blur the lines between his technical expertise and creative output. Whether he’s helping startups implement machine learning solutions or crafting the next weird little movie that makes people think, he’s operating from the same core principle: technology should enhance human creativity, not replace it.

The capacity of his creative output is pretty remarkable when you step back and look at it. From children’s singles to breakup ballads, from absurdist comedy to genuine emotional depth—it’s the kind of artistic range that comes from someone who isn’t trying to fit into a predetermined box. Maybe that’s what he means about not learning his lesson.

At a time when AI and art conversations usually swing between doomsday scenarios or sterile perfection, Aronesty’s work offers something different—a place where the tools serve the story, and the story always comes from somewhere real.

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