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A Candid Conversation with Innovative Artist Sapien Medicine

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Close your eyes and listen. Really listen. Beyond the everyday noise lies a realm where audio becomes something more—a space where frequencies can heal, transform, and evolve consciousness itself. This is where you’ll find Sapien Medicine, whose work has captivated over millions on YouTube and continues to expand across Spotify, Apple Music, Amazon Music, and Beatport. Their creations exist in that precise moment where ambient music meets energetic transformation.

Since its inception in 2011, this fascinating audio project has challenged listeners to think differently about music’s potential. What started as an experimental venture has blossomed into something much more significant. In this candid conversation, we delve into the philosophy, evolution, and creative process that makes Sapien Medicine unique.

First off, how would you describe your music to someone who’s never heard it before?

To a first-time listener, I’d describe Sapien Medicine’s music as something that feels like more than music. Don’t expect traditional songs with structure or lyrics. Many tracks are ambient, meditative, or gently melodic, designed more for immersion than entertainment. Some sound futuristic or cosmic, others feel earthy and healing. But all of them carry an energetic undercurrent that feels like it’s working on you.

That’s intriguing. Could you explain what exactly Sapien Medicine is?

What we’re doing here is really bringing together different worlds—science, spirituality, energy work—and creating something that takes listeners on a journey. It’s audio-based, but it’s designed to work on multiple levels… to help evolve not just your body, but your mind and soul too.

Was there a specific moment when you realized music could be more than just sound?

That moment of realization really came with the creation of my first album, ‘Tuath Dé‘. I didn’t just want to make music—I wanted to craft an energetic experience that told a story. Each track is like a chapter in a journey: from the hopeful arrival of the Tuath Dé, to their retreat into the sídhe mounds after defeat, and finally, to the mysterious and transformative realm of the Otherworld. It wasn’t just about sound—it was about capturing emotion, history, and movement through energy.

What’s your hope for listeners when they experience your art?

Sometimes, it’s just about that deep sigh of relief. A track that brings your nervous system back online, quiets the noise, and reminds you that you’re more than the chaos around you. People listen because they believe there’s more to reality than meets the eye—and more to healing and evolution than what we’ve been taught. Sapien Medicine offers a way to explore that ‘more’.

If someone’s new to your work, where should they start?

Depths of your Soul‘ from ‘Album 4’ is incredibly nostalgic to me. It’s about a deep appreciation of your entire being and by extension the world. The ‘Angelic Blessings‘ album has 12 tracks, with each track inviting a personal blessing and guidance. And ‘The Flow‘ focuses on Chi Environment Saturation. These are great all-day repeat kind of tracks.

I’ve noticed your recent albums have quite a different feel. What inspired that shift?

The last few albums were inspired by Cartridge1987 and Waveshaper so it’s more like boss battles in old video games. I absolutely enjoy the nostalgia of it. I suppose it is definitely a tribute to childhood and an anthem for the future. But other than the few experimental albums, I think the sound always shifts back to lofi and jazz.

Your creative output is remarkably consistent. How do you stay in that creative flow?

I think you need to allow yourself to be inspired, also getting into the flow as Rick Ruben calls it, is a great way to let the ideas pour out and come to life. I have reached a point where I am absolutely enjoying what I do, I love living in that creative space. I enjoy waking up and just getting into that zone and going all out in creation. I think, enjoy what you do. Then work becomes play, an exciting enjoyable thing.

Looking Ahead

Perhaps what’s most striking about Sapien Medicine isn’t the growing collection of works or the upcoming jazzy easy-listening album—it’s the quiet reminder that music can still surprise us. In a world overflowing with algorithmic playlists and manufactured hits, here’s an artist who has found that delicate space where sound becomes something sacred, something healing.

We often forget that our ancestors understood music as medicine, as magic, as a doorway to other worlds. Listening to Sapien Medicine’s work, you get the sense that maybe they weren’t so far off after all. Maybe there’s still something in the vibrations of sound that can touch the deepest parts of who we are—if only we remember how to listen.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

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iurisEkero Proves Pop Music Doesn’t Have to Be Loud to Be Good

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iurisEkero

There’s something refreshing about an artist who doesn’t chase volume. “I don’t make music to sound loud. I make music to sound deep,” says iurisEkero, and after diving into his catalog, you get exactly what he means.

Born in Mendoza, Argentina, iurisEkero (stylized in lowercase, like his approach to fame) grew up in a house where music wasn’t just background noise—it was the main conversation. His grandfather recorded albums as a vocalist, his father played trumpet, and young Iuris absorbed it all. But here’s what’s interesting: instead of just carrying the torch, he’s completely reimagined it.

Now splitting time between the USA and Argentina, iurisEkero creates what he calls “sonic exploration”—pop mixed with electronic textures, ethereal vocals, and these atmospheric moments that genuinely make you want to hit pause on everything else. He pulls inspiration from unexpected places: cities at night, red wine, those comfortable silences between people who know each other well, and what he describes as “the glitch of memories.”

His latest single, “This Summer Night,” dropped on August 19th and perfectly captures that specific magic. At 3:17, it’s packed with synths that stick in your head and a melody that somehow feels both nostalgic and brand new. Other tracks like “The Sun, The Wine and You” and “Midnight Drive” show his range—each one catching different emotional frequencies while keeping that distinctive warmth that comes from his bicultural perspective.

The numbers tell their own story. Nearly 3 million Spotify streams. Over a million YouTube views. But when you mention this to iurisEkero, he seems genuinely surprised. “I don’t even understand those numbers,” he admits. “I just enjoy and am grateful.”

What he hopes listeners take away is simple: that urge to play a song again, whether you’re remembering someone, dancing alone in your kitchen, or waiting for something you can’t quite name yet. Even his breakup songs somehow feel optimistic—there’s always this undercurrent of possibility in his work.

Currently working on a new album featuring various guest artists, iurisEkero seems ready for whatever comes next. The sound explorer from Mendoza has found his frequency, and people are definitely tuning in.

Find iurisEkero’s music on Spotify, Apple Music, YouTube Music, and other streaming platforms, or visit his official website and follow him on Instagram.

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Alain Mékani Confronts Success and Solitude in New Single ‘Quiet’

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Alain Mékani

What happens when you achieve everything you dreamed of before turning 23, but there’s no one around to celebrate with? That’s the question Alain Mékani wrestles with in “Quiet,” his introspective new single that dropped August 1st, 2025.

The Dubai-based artist, who grew up in Beirut speaking Arabic with his mom and French with his dad while MTV played in the background, has been carving out his own corner of the Middle Eastern pop scene since his 2023 debut “Fool.” But this latest track hits different. It’s raw, honest, and uncomfortably relatable for anyone who’s ever felt alone in a room full of people.

Written during a period of professional success while living abroad, “Quiet” runs just over three minutes but packs an emotional punch. The track opens with Mékani reflecting on his younger self’s dreams—the car, the new place, all achieved before his 23rd birthday. But here’s where it gets real: “I left it all behind just to find myself / But am I really free?”

The chorus doesn’t pull punches either. When he admits “I’ve been going through some changes and my mind is fucking racing,” you feel that restless energy. It’s not polished pop perfection; it’s someone working through their stuff in real-time. The official music video, which premiered July 31st, visually captures this internal conflict.

“Quiet” by Alain Mékani

Family threads through every verse — and you can feel it. There’s the promise to make his mother proud, the desire to share his victories, and that gut-punch line about missing the people who matter most. The bridge transforms into something between a mantra and a desperate reminder: “Be somebody if you’re nobody.” It’s less motivational poster, more survival mechanism.

Since emerging with tracks like “Awlad El Haram” and his licensed reimagining of the Lebanese classic “Tallou Hbabna” earlier this year, Mékani has built a reputation for blending French, Arabic, and English lyrics with what critics call a “melancholic awakening” sound. Regional outlets including Musivv and Buro 24/7 Middle East have taken notice of his ability to pair cross-cultural production with genuine vulnerability.

The artist, who taught himself guitar after starting on accordion at eight, turned to songwriting as therapy following his father’s death in 2015. While working a marketing day job in Dubai, he spent nights and weekends learning production, eventually creating the demos that would launch his career.

Currently working on collaborations with Rayan Bailouni and Jay Janith, Mékani is pushing further into French territory with his upcoming releases. It’s a natural evolution for someone who grew up switching between languages at home. As he puts it: “I write in three languages because some emotions need more than one passport.”

“Quiet” is now streaming across all major platforms. Connect with Alain Mékani on YouTube, Spotify, Apple Music, Anghami, Instagram, TikTok, and at alainmekani.com.

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Siren Built Her Entire Sound in Secret and Now She’s Ready to Surface

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Siren

The first thing that hits you about Siren isn’t just her voice—it’s the sheer audacity of someone who taught themselves everything. No formal training, no music theory classes, just pure instinct driving her to create something that sounds like Rammstein got into a late-night conversation with Lana Del Rey while Massive Attack played in the background.

At 24, this LA-based artist has already written around 70 songs, most still unreleased, sitting in her vault like secrets waiting to surface. Born June 13, 2001, Siren started making music in 2019, and what’s emerged since then defies easy categorization. Her sound pulls from trip-hop pioneers like Portishead, the industrial weight of German metal, and the cinematic drama of Tchaikovsky—yes, the Swan Lake composer.

“Every ache must be turned into art,” she says about her approach to music. It’s this philosophy that drives her self-described “raw confessions where melancholy meets beauty.” Her mezzo-soprano voice shifts between whispered vulnerability and soaring intensity, creating what she calls “cold waves of sound that mesmerize like a siren’s voice in the night sea.”

Siren

The artist’s journey started unexpectedly early. One of her most vivid childhood memories involves her grandmother singing Russian folk songs on a winter swing—an experience she describes as “blue, cold, wintry, dark, nostalgic, deep, soulful, and melancholic.” By twelve, she’d discovered Rammstein, which she credits with awakening “strength, courage, resistance, and the spirit of a fighter.” The band shaped about 60% of her musical taste, while Lana Del Rey, who she calls her “musical mother,” opened up the other side of her artistic personality.

What’s striking about Siren’s work is how she balances opposing forces. She describes her music as reflecting both her anima and animus—the feminine emotional vulnerability paired with masculine instrumental drive. This duality shows up everywhere in her sound: acoustic piano meets electric guitars, string arrangements collide with rock drums, trip-hop grooves support orchestral swells.

Her latest release, “Devil 2019,” dropped on August 3, 2025, running 3:28 and showcasing her hypnotic vocal control. But it’s just a taste of what’s coming. Her debut single “Siren Heroine,” released on June 13, previews her upcoming album “Blue Blood,” which promises an oceanic, siren-themed concept drawn from songs written three to four years ago.

Siren

Beyond music, Siren works as a visual artist, filmmaker, and photographer, creating her own visual concepts exactly as she imagines them. She admits to both loving and fearing the ocean—thalassophobia mixed with an obsession for deep blue imagery. “I reflect what I fear. I am what I fear,” she explains.

When asked about dream collaborations, she mentions Hans Zimmer, Rammstein, and Lana Del Rey—though she notes that most of her musical heroes are dead. Her approach to creation remains uncompromising: “I don’t write for people—I write for myself. Music is how I let you know me.”

For those curious to dive deeper, Siren’s music can be found on Spotify, Apple Music, YouTube, SoundCloud, and her website. Follow her journey on Instagram and TikTok.

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