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EvrY1LovesWaVy Crafts His Own Hip-Hop Narrative

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In the crazy world of hip-hop, few artists embody versatility and authenticity quite like EvrY1LovesWaVy, known simply as WaVy to his growing fan base. Hailing from Appleton, Wisconsin, WaVy’s journey in music is as unique as his sound, shaped by personal experiences that have fueled his creative vision.

WaVy’s entry into the music scene was anything but conventional. At 17, he invested his birthday money in a microphone, setting the stage for what would become a pivotal moment in his life. Two months later, in a burst of spontaneous creativity, he recorded an entire album in just two hours. “It was raw and unfiltered,” WaVy recalls, “but it sparked my passion for music. That night showed me I had something to say, and music was my way to express it.”

This raw beginning laid the foundation for WaVy’s approach to hip-hop – a style that refuses to be confined. Drawing inspiration from artists like Ski Mask The Slump God, Yeat, and Lil Darkie, WaVy’s music spans a spectrum of hip-hop sub-genres. One track might feature hard-hitting trap beats, while another floats on cloud rap vibes. This diversity is evident in popular songs like “Plug ME Up,” featuring collaborations with JxyLxcs and Yung Jay W, and solo tracks such as “The Best” and “Too Fucked Up.”

By early 2024, WaVy’s unique sound had begun to resonate with audiences. He amassed over 4,000 plays on YouTube and more than 30 monthly listeners on Spotify – modest but meaningful milestones for an emerging artist from Wisconsin. But WaVy’s ambitions extended beyond his own music career.

January 2024 marked a significant turning point with the launch of WaVySqWauD Records Collective. This venture showcases WaVy’s commitment not just to his own artistic growth, but to nurturing new talent in the industry. The label has already signed artist JxyLxcs, demonstrating WaVy’s keen eye for emerging talent and his dedication to building a community of authentic artists.

“I’m Sir WaVy, leader of WaVySqWAuD,” he states. “I value authenticity and surround myself with honest people. I’m all about continuous learning and sharing knowledge, but I also believe in critical thinking. My core values are helping others, fostering a community of real individuals, and constantly evolving as an artist and person.”

This philosophy extends to his music creation process. Currently, WaVy is collaborating with artist XXXMAKEEMRUN on a new album. “It’s pushing us both creatively,” WaVy explains. “We’re experimenting with new sounds and styles, and I believe it’s some of my best work yet.”

WaVy’s artistic pursuits aren’t limited to music. He’s also an active content creator and streamer on Twitch under the username “evry1loveswavyy.” While his main game is Rainbow Six Siege, he’s also known to engage in ranked matches of Call of Duty: Modern Warfare 3. This diversification allows him to connect with his audience on multiple levels, showcasing different facets of his personality.

When asked about his hopes for listeners, WaVy’s response is heartfelt: “I want my music to bring joy, laughter, and energy to people’s lives. I aim to create tracks that make you move, whether it’s nodding your head or full-on headbanging. Beyond that, I hope listeners find something relatable in my lyrics and experience a range of emotions through my music.”

Looking to the future, WaVy has his sights set on ambitious collaborations. “Definitely Lil Darkie,” he says when asked about his dream collaboration. “His boundary-pushing style and unique approach to hip-hop inspire me. Collaborating with him would be an opportunity to create something truly innovative and exciting for our fans.”

As WaVy continues to make waves in the hip-hop scene, his message remains grounded in humility. “Stay humble,” he advises. “Success can be intoxicating, but true greatness comes from remaining grounded. Always be open to learning and growing. Respect others, value different perspectives, and never forget your supporters.”

For fans eager to keep up with WaVy’s journey, he encourages them to stay tuned to his social media platforms. “We’re planning a tour to support the upcoming album release,” he reveals. “There might be some surprise singles dropping before the album too, so keep an eye out.”

As EvrY1LovesWaVy continues to evolve and expand his influence in the hip-hop landscape, one thing remains clear: his commitment to authenticity and innovation is unwavering. Whether through his music, his label, or his online presence, WaVy is carving out a unique space in the industry – one that promises to keep listeners engaged and coming back for more.

Fans can follow WaVy’s journey and stay updated on his latest projects through his social media platforms on X and Instagram, as well as stream his music on Spotify and SoundCloud.

This article contains branded content provided by a third party. The views expressed in this article are solely those of the content creator or sponsor and do not necessarily reflect the opinions or editorial stance of Popular Hustle.

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iurisEkero Proves Pop Music Doesn’t Have to Be Loud to Be Good

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iurisEkero

There’s something refreshing about an artist who doesn’t chase volume. “I don’t make music to sound loud. I make music to sound deep,” says iurisEkero, and after diving into his catalog, you get exactly what he means.

Born in Mendoza, Argentina, iurisEkero (stylized in lowercase, like his approach to fame) grew up in a house where music wasn’t just background noise—it was the main conversation. His grandfather recorded albums as a vocalist, his father played trumpet, and young Iuris absorbed it all. But here’s what’s interesting: instead of just carrying the torch, he’s completely reimagined it.

Now splitting time between the USA and Argentina, iurisEkero creates what he calls “sonic exploration”—pop mixed with electronic textures, ethereal vocals, and these atmospheric moments that genuinely make you want to hit pause on everything else. He pulls inspiration from unexpected places: cities at night, red wine, those comfortable silences between people who know each other well, and what he describes as “the glitch of memories.”

His latest single, “This Summer Night,” dropped on August 19th and perfectly captures that specific magic. At 3:17, it’s packed with synths that stick in your head and a melody that somehow feels both nostalgic and brand new. Other tracks like “The Sun, The Wine and You” and “Midnight Drive” show his range—each one catching different emotional frequencies while keeping that distinctive warmth that comes from his bicultural perspective.

The numbers tell their own story. Nearly 3 million Spotify streams. Over a million YouTube views. But when you mention this to iurisEkero, he seems genuinely surprised. “I don’t even understand those numbers,” he admits. “I just enjoy and am grateful.”

What he hopes listeners take away is simple: that urge to play a song again, whether you’re remembering someone, dancing alone in your kitchen, or waiting for something you can’t quite name yet. Even his breakup songs somehow feel optimistic—there’s always this undercurrent of possibility in his work.

Currently working on a new album featuring various guest artists, iurisEkero seems ready for whatever comes next. The sound explorer from Mendoza has found his frequency, and people are definitely tuning in.

Find iurisEkero’s music on Spotify, Apple Music, YouTube Music, and other streaming platforms, or visit his official website and follow him on Instagram.

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Alain Mékani Confronts Success and Solitude in New Single ‘Quiet’

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Alain Mékani

What happens when you achieve everything you dreamed of before turning 23, but there’s no one around to celebrate with? That’s the question Alain Mékani wrestles with in “Quiet,” his introspective new single that dropped August 1st, 2025.

The Dubai-based artist, who grew up in Beirut speaking Arabic with his mom and French with his dad while MTV played in the background, has been carving out his own corner of the Middle Eastern pop scene since his 2023 debut “Fool.” But this latest track hits different. It’s raw, honest, and uncomfortably relatable for anyone who’s ever felt alone in a room full of people.

Written during a period of professional success while living abroad, “Quiet” runs just over three minutes but packs an emotional punch. The track opens with Mékani reflecting on his younger self’s dreams—the car, the new place, all achieved before his 23rd birthday. But here’s where it gets real: “I left it all behind just to find myself / But am I really free?”

The chorus doesn’t pull punches either. When he admits “I’ve been going through some changes and my mind is fucking racing,” you feel that restless energy. It’s not polished pop perfection; it’s someone working through their stuff in real-time. The official music video, which premiered July 31st, visually captures this internal conflict.

“Quiet” by Alain Mékani

Family threads through every verse — and you can feel it. There’s the promise to make his mother proud, the desire to share his victories, and that gut-punch line about missing the people who matter most. The bridge transforms into something between a mantra and a desperate reminder: “Be somebody if you’re nobody.” It’s less motivational poster, more survival mechanism.

Since emerging with tracks like “Awlad El Haram” and his licensed reimagining of the Lebanese classic “Tallou Hbabna” earlier this year, Mékani has built a reputation for blending French, Arabic, and English lyrics with what critics call a “melancholic awakening” sound. Regional outlets including Musivv and Buro 24/7 Middle East have taken notice of his ability to pair cross-cultural production with genuine vulnerability.

The artist, who taught himself guitar after starting on accordion at eight, turned to songwriting as therapy following his father’s death in 2015. While working a marketing day job in Dubai, he spent nights and weekends learning production, eventually creating the demos that would launch his career.

Currently working on collaborations with Rayan Bailouni and Jay Janith, Mékani is pushing further into French territory with his upcoming releases. It’s a natural evolution for someone who grew up switching between languages at home. As he puts it: “I write in three languages because some emotions need more than one passport.”

“Quiet” is now streaming across all major platforms. Connect with Alain Mékani on YouTube, Spotify, Apple Music, Anghami, Instagram, TikTok, and at alainmekani.com.

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Siren Built Her Entire Sound in Secret and Now She’s Ready to Surface

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Siren

The first thing that hits you about Siren isn’t just her voice—it’s the sheer audacity of someone who taught themselves everything. No formal training, no music theory classes, just pure instinct driving her to create something that sounds like Rammstein got into a late-night conversation with Lana Del Rey while Massive Attack played in the background.

At 24, this LA-based artist has already written around 70 songs, most still unreleased, sitting in her vault like secrets waiting to surface. Born June 13, 2001, Siren started making music in 2019, and what’s emerged since then defies easy categorization. Her sound pulls from trip-hop pioneers like Portishead, the industrial weight of German metal, and the cinematic drama of Tchaikovsky—yes, the Swan Lake composer.

“Every ache must be turned into art,” she says about her approach to music. It’s this philosophy that drives her self-described “raw confessions where melancholy meets beauty.” Her mezzo-soprano voice shifts between whispered vulnerability and soaring intensity, creating what she calls “cold waves of sound that mesmerize like a siren’s voice in the night sea.”

Siren

The artist’s journey started unexpectedly early. One of her most vivid childhood memories involves her grandmother singing Russian folk songs on a winter swing—an experience she describes as “blue, cold, wintry, dark, nostalgic, deep, soulful, and melancholic.” By twelve, she’d discovered Rammstein, which she credits with awakening “strength, courage, resistance, and the spirit of a fighter.” The band shaped about 60% of her musical taste, while Lana Del Rey, who she calls her “musical mother,” opened up the other side of her artistic personality.

What’s striking about Siren’s work is how she balances opposing forces. She describes her music as reflecting both her anima and animus—the feminine emotional vulnerability paired with masculine instrumental drive. This duality shows up everywhere in her sound: acoustic piano meets electric guitars, string arrangements collide with rock drums, trip-hop grooves support orchestral swells.

Her latest release, “Devil 2019,” dropped on August 3, 2025, running 3:28 and showcasing her hypnotic vocal control. But it’s just a taste of what’s coming. Her debut single “Siren Heroine,” released on June 13, previews her upcoming album “Blue Blood,” which promises an oceanic, siren-themed concept drawn from songs written three to four years ago.

Siren

Beyond music, Siren works as a visual artist, filmmaker, and photographer, creating her own visual concepts exactly as she imagines them. She admits to both loving and fearing the ocean—thalassophobia mixed with an obsession for deep blue imagery. “I reflect what I fear. I am what I fear,” she explains.

When asked about dream collaborations, she mentions Hans Zimmer, Rammstein, and Lana Del Rey—though she notes that most of her musical heroes are dead. Her approach to creation remains uncompromising: “I don’t write for people—I write for myself. Music is how I let you know me.”

For those curious to dive deeper, Siren’s music can be found on Spotify, Apple Music, YouTube, SoundCloud, and her website. Follow her journey on Instagram and TikTok.

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